Jan 2023 – Jan 2024 · 1 yr

• Led strategic projects, new business development, corporate strategy, and customer success and implementation. Series B to C, $50M raised led by 8VC and Atomic Ventures.

Jan 2022 – Present · 4 yrs 2 mos

• Abad Capital invests in and supports founders pushing humanity forward. Companies we are proud to back include: Mercury, Blue Bottle (acq: Nestle), Atoms, Muvr (acq: Exactech), Madison Reed, Treinta, Payflow, Honor, Vinovest, Purpose (acq: Scale AI), Perplexity, Persona AI, Albedo, Eight Sleep, Waterplan, Moment, SolarMente, User Evidence, Lang, Folk and 30+ other early stage companies.
• If you're interested in learning more or pitching Abad Capital, go to https://www.abadcapital.com/.
• I also advise companies on Operations, GTM, and Hiring from Seed to Series C.

Jan 2021 – Jan 2022 · 1 yr

• Executive leading all things on the business side: marketing, finance, operations, sales, customer success and support
• $32M+ raised from Greylock, Coatue, and many notable investors.

Sep 2020 – Dec 2020 · 3 mos

Jan 2019 – Jan 2021 · 2 yrs

• Led strategy, planning, communications for revenue teams

Jan 2018 – Jan 2019 · 1 yr

• The first CoS at WhatsApp. I reported to our COO and managed strategic initiatives across our business and consumer portfolio, including payments and monetization, leading a global team.

Jan 2017 – Jan 2018 · 1 yr

• I joined WhatsApp as one of our first product marketers working on monetization. I led a team to launch our first-ever business monetization products for WhatsApp, a product used by over 2B people monthly. It marked the first time WhatsApp ever generated revenue from businesses. Among the things I led:
• Defined, developed, and delivered our first ever monetization products for businesses.
• Led a global, cross-functional marketing, comms, content strategy, and customer support team on all aspects of our go-to-market strategy, including post-launch growth and education.
• Created and executed a global launch, including case studies, PR/comms, and more, with over a hundred launch partners sending messages in 50+ countries.
• Signed up hundreds of thousands of businesses in our first six months after launch.
• Developed, launched, and drove adoption of products for people and businesses to connect all over the world.

Jan 2015 – Jan 2017 · 2 yrs · San Francisco Bay Area

• I joined Slack as our first product marketer when the company was < 100 people. I led our Core Product and International Marketing teams, which included our desktop and mobile apps, artificial intelligence features, and all localization efforts. As the first full-time and longest-serving product marketer, I built the foundation for product marketing, codifying our vision, roles and responsibilities, and our team values.
• My team was responsible for the end-to-end product marketing cycle from market research to product positioning and messaging to analyzing KPIs and customer feedback post-launch. As part of our work, I led many of our integrated go-to-market strategies for new features and the overall core Slack experience. I worked closely with my team to prioritize and create our messaging and materials for discovery, awareness, and education across all channels, including in-product copy, sales enablement, our website, and more. My team also worked to build brand awareness and grow users globally through advertising, sales and events, lead gen efforts, and more.
• I firmly believe product marketers serve as relentless champions of our customers. To do this, I operationalized much of what we did at Slack to ensure product managers, engineers, designers, and marketers deeply understood our customers' needs, feedback, and use cases.

Jan 2014 – Jan 2015 · 1 yr

• I joined Instagram when it was ~70 people. While there, I was one of the first monetization product marketers and helped to grow our team. At the time we only had one ad format in one market. My primary responsibilities were to:
• Build, communicate, and drive adoption of monetization solutions across verticals and markets.
• Develop long range goals and processes for scaled operational efficiency.
• Analyze product/market fit, prioritize expansion and monetization opportunities, and launch and scale end-to-end ads buying, execution, and reporting processes.
• Projects include:
• Verified Badges for brands
• Instagram for Business tools and analytics
• Sales enablement and training
• Ads expansion across markets and business lines

Jan 2012 – Jan 2014 · 2 yrs

• Identify priorities and drive results across three main areas: building and measuring industry-leading marketing solutions, partnering with clients to achieve business objectives, and scaling a global organization effectively.
• Many of my specific projects in this role are difficult to share in a brief description, but I started in this role prior to our first earnings report as public company. It was an incredible opportunity to contribute to one of the biggest and most exciting businesses today.
• Some things I did include:
• Manage key executive briefings, speechwriting, and presentations for all internal and external events
• Develop an overall internal communication strategy and draft messaging across teams
• Define business goals and work with internal leaders to prioritize work and measure progress
• Oversee successful execution of critical cross-functional projects: Ads in News Feed, Mobile Ads, Global Causes, and more
• Spearhead key functional programs (people development, customer feedback, etc) to better communicate and enable work across an organization of ~2,000 people in 46 offices around the world

Jan 2011 – Jan 2012 · 1 yr

• Employee #1 of the Mid-Market Sales team in APAC.
• Hire, train, and develop a high-performing sales team in Singapore working across all APAC markets
• Launch our sales office in Singapore, including development and execution of a go to market strategy that met key metrics and helped build our pan-regional presence.
• As the first sales manager, I trained and mentored a group of Client Partners that grew from 1 to 10 in a year. I developed a playbook for us to work across the region, including hiring plans and a model to determine advertiser readiness across APAC. I also worked with our top clients and agency partners in ANZ and spoke at several events in the region.

Jan 2008 – Jan 2011 · 3 yrs

• One of the first mid-market sales executives at Facebook and helped recruit, train and build out our teams in the US and around the world. I carried a quota that grew to be in the tens of millions.