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Barbara Messas

Product Manager

São Paulo, São Paulo, Brazil4 yrs 1 mo experience

Key Highlights

  • Experienced in end-to-end digital product design.
  • Strong background in UX research and product strategy.
  • Fluent in English and intermediate Chinese.
Stackforce AI infers this person is a Product Designer with expertise in UX for digital products across various industries.

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Skills

Core Skills

Product DesignUser Experience (ux)

Other Skills

Arquitetura de informaçãoChineseComunicaçãoCreative problem-solving methodDesign LeadershipDesign de interaçãoDesign thinkingDesign visualDesign voltado para o usuárioE-CommerceEcommerceEnglishFigmaGoogle AnalyticsHabilidades analíticas

About

As a product designer with an MBA in UX Design and Strategy from FIAP, I have worked end-to-end in the creation and constant improvement of digital products, such as mobile apps and websites, for various industries and markets. I have participated in three large-scale projects that are still active in the market, for companies like Janssen, Braskem and Porto Seguro, where I applied my skills in Discovery and Product Strategy, as well as my knowledge in visual design. In these projects, I conducted qualitative and quantitative research, user interviews, remote usability testing, rapid prototyping and experimentation, and interface design using Figma. I also worked in partnership with international teams, using Agile methodologies and tools like Azure. I am passionate about learning new languages and cultures, and I speak fluent English and intermediate Chinese, which I acquired through an exchange program at Hubei University. I also enjoy volunteering for Ladies That UX, a global community that supports and empowers women in the design field. I am always looking for new challenges and opportunities to grow and contribute to the design and innovation ecosystem. If you would like to chat about design, innovation or future projects, feel free to reach out and get in touch.

Experience

4 yrs 1 mo
Total Experience
1 yr 4 mos
Average Tenure
--
Current Experience

Localiza&co

Senior Product Designer

Dec 2023Oct 2025 · 1 yr 10 mos · São Paulo, São Paulo, Brazil · Remote

  • Mapeamento e redesign de jornadas do usuário, entrevistas e testes de usabilidade, iterações contínuas em projetos mobile, atuação na estratégia de produtos com base em métricas e análises qualitativas.
EcommerceInformation ArchitectureProduct designPrototypingQualitative ResearchQuantitative Research+7

São paulo, brasil

Senior Product Designer

Feb 2022Jun 2023 · 1 yr 4 mos · São Paulo, Brasil · Hybrid

  • Planejamento e execução de projetos complexos, product Discovery, condução de pesquisas com usuários, mapeamento e redesign de jornadas e personas, prototipagem rápida, experimentações e dependendo dos resultados: pivotagem, incrementação ou desenvolvimento, desenvolvimento de soluções que vão ao encontro das necessidades das pessoas.
Product designPrototypingE-CommerceDesign LeadershipUser Interface DesignUsability Testing+10

Infosys

2 roles

Senior Product Designer

Promoted

Oct 2021Feb 2022 · 4 mos · São Paulo, Brasil

Product designPrototypingDesign LeadershipUser Interface DesignInformation ArchitectureQuantitative Research+5

Product Designer

Feb 2021Oct 2021 · 8 mos · São Paulo, Brasil

  • Pesquisas qualitativas e quantitativas, entrevistas com usuários, testes de usabilidade remotos, produção de wireframes e desenho de interfaces utilizando Figma, desenvolvimento de produto ágil com Azure, trabalho diário em parceria com times fora do país.
Habilidades analíticasProduct designPrototypingDesign visualWeb Design ResponsivoPró-atividade+7

Education

FIAP

Master of Business Administration - MBA — UX Design and Strategy

Feb 2022Oct 2023

Hubei University

Intercâmbio em Língua e Cultura Chinesa — Língua Chinesa e Literaturas de Língua Chinesa

Jan 2015Jan 2016

Universidade Estadual Paulista Júlio de Mesquita Filho

Bacharelado em Artes Visuais

Jan 2009Jan 2014

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Barbara Messas - Product Manager | Stackforce