Nov 2024 – Mar 2025 · 4 mos · Remote

• Develop and produce organic video content for TikTok, LinkedIn, and Shorts, emphasizing B2B engagement and social media growth.
• Conduct industry research to create long-form educational content that positions the company as a thought leader in the B2B content marketing space.
• Write, film, and edit comedic social videos, incorporating compelling hooks to immediately capture audience attention.
• Analyze performance metrics and collaborate with the marketing team weekly to assess successes, identify areas for improvement, and adjust strategies as needed.
• Spearhead the growth of our UGC (User-Generated Content) offering, expanding beyond the company’s core focus on scaling written content.

Jan 2022 – Nov 2024 · 2 yrs 10 mos

• Wednesday's at 10:30pm on YES TV
• Conceptualized the idea for "What it Takes" and spearheaded all aspects of production for the pilot episode which aired in 2021.
• Conceive ideas for upcoming What it Takes episodes, schedule shoot days, and coordinate pre-production logistics with multiple clients simultaneously.
• Location scout before shoot days with the Director of Photography.
• Manage timing and schedule of crew members while filming for WIT.
• Host What It Takes
• Perform stand-ups, participate in activities, and conduct interviews.
• Supervise post-production editing via Adobe Premier, and work directly with the editor to gather extra resources to enhance the final product including scripting voice-overs and recording them.
• Fulfilled initial Memo of Understanding with YES TV and continue to produce additional episodes every year in line with CRTC requirements.

Nov 2019 – Nov 2024 · 5 yrs

• On-Air Host:
• Spotlight locations, events, and organizations, on camera for YES TV’s Living Local.
• Conduct on-camera interviews with Streeters, organizers and relevant promotional partners.
• Improvise on-site questions to create more meaningful and entertaining content.
• Represent YES TV at promotionally sponsored events.
• Writer + Producer :
• Research and script interview questions and stand-ups for Living Local episodes and associated social media posts.
• Produce and curate key messaging for various online platforms.
• Email and organize shoots with clients while brainstorming with managers and communications directors the desired outcome of a shoot to provide content that is both desirable for television and our clients.
• Social Media:
• Support community outreach with regular Instagram posts from Living Local shoots, production days and promotionally sponsored events.
• Partner with relevant organizers and influencers to promote online giveaways with targeted ads to specific demographics.

Feb 2019 – May 2019 · 3 mos · Toronto, Canada Area

Sep 2016 – Apr 2018 · 1 yr 7 mos · Toronto, ON

Apr 2016 – Sep 2016 · 5 mos · Toronto, Canada Area