Chetanya Swarnkar

Digital Marketing Specialist

Gurugram, Haryana, India14 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over a decade of experience in FMCG and food & beverage.
  • Led successful product launches and marketing campaigns.
  • Expert in managing brand P&L and cross-functional teams.
Stackforce AI infers this person is a Marketing Leader in the FMCG sector with expertise in brand strategy and product innovation.

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Skills

Core Skills

Marketing StrategyProduct Development

Other Skills

Account ManagementAnalytical SkillsBrand ManagementBrand StrategyBrandingBudgetingBusiness AnalysisBusiness DevelopmentBusiness StrategyCampaign ManagementCategory ManagementCommunicationCompetitive AnalysisData AnalysisDigital Marketing

About

I'm a marketing leader who thrives at the intersection of insights, storytelling, and commercial impact. With over a decade of experience in FMCG and food & beverage, I specialize in decoding market and P&L insights to create brand strategies that drive real business growth. From launching super crispy icons like SureCrisp Fries and V Crispers, to building McCain StarChef, a national chef contest now streaming on Disney+ Hotstar, I’ve consistently led initiatives that win hearts and market share. Currently leading Marketing, Innovation, and Digital for McCain Foods India’s foodservice business, I own the brand and category P&L, manage high-performance cross-functional teams, and collaborate globally to drive new product development and marketing excellence. Previously at Godrej, I shaped pricing and GTM strategy for a $200 M portfolio—laying the groundwork for my obsession with sustainable growth and market-first thinking. 🎯 What defines me: 1. Translating insights into scalable brand propositions 2. Building campaigns that resonate and convert 3. Owning end-to-end P&L with a growth mindset 4. Leading cross-functional and agency teams toward excellence Let's connect if you’re looking to collaborate on food innovation, brand strategy, or market leadership.

Experience

Mccain foods

3 roles

Lead Marketing and Digital Marketing

Promoted

Jun 2024Present · 1 yr 9 mos

Marketing Manager

Oct 2022Jul 2024 · 1 yr 9 mos

  • Leading the Food Service Marketing of McCain India, Responsible for Category Strategy, Innovation, Marketing Strategy, and Digital marketing

Innovation and Category Marketing Manager

Jan 2020Oct 2022 · 2 yrs 9 mos

  • I lead the Innovation, Category Marketing and Digital Marketing of McCain FS India with the major responsibilities as below
  • Responsible for managing and optimizing the marketing P&L of the frozen food portfolio towards market share dominance
  • Leading the New Product development from Ideation to launch including integrated brand campaigns through cross functional collaboration
  • Conceptualizing and executing the brand campaigns through content designed to work on physical and emotional needs of the consumers
  • Products launched: Surecrisp fries, Cottage Cheese Burger Patty, Chili Cheese Poppers, Onion rings (5 others in WIP)
  • Lead the digital marketing including Social media and website – Brand media campaigns and Performance marketing
  • Launched the biggest online culinary contest for professional chefs in India - #MadefromMcCain on social media in Feb 2022 witnessing a participation from 500+ professional chefs - https://www.instagram.com/p/Cd5lfVqt9TZ/
  • PR Activity to build the category awareness: Produced and now airing TV contest for professional chefs on Goodtimes
  • Heading the category development initiatives – E.g. Increasing the numeric distribution/ weighted distribution of a specific channel through category research, consumer research, content generation and sales collaboration
Marketing StrategyDigital MarketingProduct DevelopmentBrand Management

Godrej agrovet limited

3 roles

Deputy General Manager Marketing

Promoted

Apr 2018Dec 2019 · 1 yr 8 mos

  • Responsibilities:
  • 1. Identify opportunities, gaps and understanding customer needs for making effective brand specific communication plans
  • 2. Design the STP of Category Products Nationally
  • 3. Constantly review the national market for competition update and NPD opportunity
  • 4. Coordinate with the Sales and business analyst team to track NPD
  • 5. Driving the marketing campaigns and Rural Activations
  • 6. Ensuring the right product mix and Channel expansion
  • 7. The centralisation of Pricing strategy through Analytical Pricing model

Category Marketing Manager

Promoted

Apr 2017Mar 2018 · 11 mos

Sales Manager

Jun 2014Mar 2017 · 2 yrs 9 mos

  • 1/20 people to get selected in the Godrej’s leadership Group "Gallop"
  • Won best market research award in “Godrej’s Nature Basket” retail business
  • Analyzed the feed industry of India and its entire value chain
  • Managing Sales and Marketing for Haryana, Uttarakhand and Western U.P
  • Undergone extensive operation training and suggested methods to bring down PVOH for the plants
  • Analyzed the whole market in terms of customer behavior and purchasing pattern in the state of Haryana, Uttarakhand, Rajasthan and Maharashtra

Syngenta

Summer Intern, Compensation and Benefits

Apr 2013Jun 2013 · 2 mos · Pune

  • Developed 27 desktop/mobile Sales Incentive tools for 4 nations
  • Identified gaps in Employee Referral Program and recommended short term and long term solution to increase its share
  • Benchmarked Syngenta’s strategy with Top 15 company’s strategies using parametric competitive analysis
  • Conducted In depth interviews & Quantitative surveys across 5 states and referred various research papers
  • Worked on android and excel based tools for making sales incentive tools for desktop and mobile

Indian institute of management, ahmedabad

Student

Jun 2012Mar 2014 · 1 yr 9 mos

Honeywell technology solutions, inc.

Design Engineering Intern, Product and Technology Department

Jul 2011Jun 2012 · 11 mos · Pune Area, India

  • Designed Data link Layer controller on Programmable System on Chip for Industrial Instrumentation
  • Designed Physical Layer controller on Programmable System on Chip & Verilog
  • Tackled the obsolescence problem in the existing controller used in the Industrial Instrumentation
  • Worked on upgradation of Waltz-box software

Steel authority of india limited

INCOS department, Intern

May 2009Jul 2009 · 2 mos · Bhilai Area, India

Education

Indian Institute of Management Ahmedabad

Master of Business Administration (M.B.A.) — Marketing strategy

Jan 2012Jan 2014

Birla Institute of Technology and Science, Pilani

Bachelor of Engineering (B.E.) — Electronics and Instrumentation

Jan 2007Apr 2012

Jaipur School jaipur

12th Standard — Science-Maths

Jan 2005Jan 2006

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