Feb 2025 – Present · 1 yr 1 mo · Chennai, Tamil Nadu, India

Oct 2019 – Nov 2024 · 5 yrs 1 mo · Chennai, Tamil Nadu

Nov 2016 – Apr 2017 · 5 mos · Bengaluru Area, India

• Happay is the leading Business Expense Management product company out of India.
• As a content producer, I was responsible for B2B marketing content such as case studies, thought leadership articles and blogs etc.
• I also produced sales collateral, pitch presentations and other content for sales enablement.
• Besides this, I developed content for internal sales and account management training, as well as training material for the end-users of the platform.

Jul 2015 – Nov 2016 · 1 yr 4 mos · Bangalore, India

• Was the go to content creator for proximity communication and sound based contactless payment provider, ToneTag. Here I worked on various channels to create the relevant content and marketing copy for each.
• Some of my responsibilities at ToneTag were:
• Creating B2B collateral such as brochures, mailers, presentations, documents for ToneTag
• Creating B2C collateral such as brochures, posters, standees etc. for ToneTag and its partners
• Writing Press Releases to be floated among various traditional and new media publications
• Creating internal business documents
• Creating content used in ToneTag mobile apps
• Executing social media campaigns for ToneTag on Facebook, Twitter, LinkedIn etc.
• Write and manage the ToneTag Blog with in-depth articles on the Fintech and Payments industry.
• Co-ordinate with the design team to oversee the development of various collaterals

Dec 2014 – Jan 2015 · 1 mo · Chennai, India

• Worked for a few weeks at the Chennai city desk. Followed up with news leads and accompanied reporters, made notes and manuscripts on a variety of stories that were developing in Chennai at the particular time.