Jan 2023 – Present · 3 yrs 2 mos

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Jan 2021 – Jan 2024 · 3 yrs

• Led the strategy, product development, and launch of new advertising products to delight both end-customers and advertisers. Emphasizing customer-centricity by conducting experiments to determine product offerings and pricing, developing attribution models, and defining the overall portfolio strategy.
• Amazon Rewarded Ads: Drove transformation from a managed-service model to a scalable self-service product, aligning with Amazon’s DSP and Sponsored Ads. Expected revenue increase of +800% over three years.
• Out-of-Home Ads: Restructured business strategy due to scaling challenges, ensuring growth targets were met.

Jan 2021 – Jan 2022 · 1 yr

• Led a global team across six countries, successfully scaling from 80 to 150 employees within one year. Achieved $1.6 billion in display ad revenue, surpassing targets by 60% mainly by restructuring the team's operational model strategically, moving from uniform request management to four cross-functional teams tailored to the unique needs of advertiser groups.
• Operational Efficiency: Reduced delivery times by 60%, leading to an 18% increase in incremental ad revenue and an advertiser satisfaction of 4.9 out of 5.
• Innovation: Developed and tested new products and services contributing to $500MM in annual revenue.
• Organizational Health: Exceeded benchmark levels for Org Satisfaction metrics.

Jan 2020 – Jan 2024 · 4 yrs

• Scaled passion project aimed at sharing actionable recommendations to improve productivity to over 70K Amazonians across 60 countries (one of the most demanded courses at Amazon worldwide), with participants reporting weekly time savings of 3 hours per person.
• Course Integration: Incorporated courses into Amazon's self-service system to scale.
• Community Engagement: Formed a team of 12 volunteers to build additional content and engage with over 14K active participants via newsletters and a dedicated Slack channel.

Jan 2018 – Jan 2021 · 3 yrs

• Led team growth from 2 to 42 professionals, delivering survey-based insights to 100+ brands, consistently exceeding forecasts by 50%.
• Business Development: Exceeded revenue targets with annual subscriptions and a trial option, increasing purchase price tenfold and achieving a 50% trial conversion rate.
• Product Management & UX: Managed product lifecycle, collaborating on a brand portal and "Recommendation Engine," boosting usage 4.9x and automating 73% of tasks.
• Response Rates Optimization: Created Amazon's largest customer panel, boosting survey responses by 225% and cutting incentive costs by 25%.
• Team Leadership & Organizational Development: Built cross-functional team, establishing metrics, mechanisms, and structure for sustained growth and efficiency.

Jan 2016 – Jan 2018 · 2 yrs

• Promoted after 7 months to lead the marketing team. Owned Marketing Strategy, significantly boosting traffic, conversion rates, and vendor investment, surpassing targets.
• Team Transformation: Implemented a data-driven marketing approach that was later adopted by other teams.
• Additional Project: Led the launch of the Spanish language on Amazon.com for 65% of all retail categories. Received a VP award in recognition of the results achieved.

Jan 2015 – Jan 2015 · 0 mo · El Segundo, California

• Successfully completed a 12-week internship project in 3 weeks following a request from leadership.

Jan 2012 – Jan 2014 · 2 yrs

• Managed P&L, achieving 18% annual net sales growth and market leadership.
• Go-To-Market Strategy: Successfully launched nine new products, securing leading market positions.
• Operational Leadership: Developed annual investment budget, pricing, and volume forecasts.
• Won top performance award for Hair Care in Latin America.

Jan 2008 – Jan 2012 · 4 yrs

• Advanced through roles of increasing responsibility in Product Supply Finance, Financial Planning, and Sales & Marketing Finance.