Jul 2023 – Present · 2 yrs 8 mos · London + Bangalore + Delhi + Dubai · On-site

• TERN is reimagining the $8.5 Trillion category of global recruitment via an AI-driven Careers Marketplace.
• We will help the ethical and safe migration of 1M top workers to severe shortage markets of Europe, US, UAE/KSA and Japan.
• TERN has access to a verified and growing healthcare pool of 1.5M doctors, nurses, technical skilled workers from the world’s leading labour market - India.
• TERN is a proud partner of the Govt of India's NSDC framework in making India the Skill Capital of the world.
• Present in London, Berlin, Dubai, Jordan, Morocco, Delhi and Bangalore.
• Backed by some of the world’s leading VCs and Funds, who have previously backed companies like Facebook, LinkedIn, Twitter, Spotify, Airbnb etc.

Jan 2022 – Jul 2023 · 1 yr 6 mos

Jan 2018 – Jul 2023 · 5 yrs 6 mos

• Solving the fundamental human need of shelter, by bringing the residential category into the 21st century with a modern rental living experience.
• Backed by leading global VCs, and partnering with Fortune 100 companies as clients. Raised over $100m in venture funding, $2.5Bn in institutional capital commitments.
• Establishing a market leader in the largest asset class of Single unit residential that is worth $50 trillion in Europe & €300Tn globally.

Aug 2021 – Present · 4 yrs 7 mos · London, England, United Kingdom

• Investor in passionate founders building category disrupting companies such as LunarX, 5Mins.ai, Heading Health, Lilo Homes, Omah, Breathe Wellbeing

Jan 2017 – Jan 2018 · 1 yr · Mumbai, Maharashtra, India

• Building the world’s favorite content streaming platform. Led brand marketing and consumer growth.
• Going strong at 100m+ monthly Active Users.
• Broke the world record for live concurrent views with 8m+ consumers tuned in during cricket’s IPL 2017.

Jan 2015 – Jan 2016 · 1 yr

• Growing south Asia's largest online payments business, processing over $15Bn GTV.

Jan 2015 – Jan 2016 · 1 yr

• Solving the payments collection problem for India's longtail 500,000 SMEs

Jan 2013 – Jan 2013 · 0 mo

• Spearheading the responsibility of taking the detergent brand ‘ARIEL’ to new success heights, I led cross-functional teams across marketing, sales, finance and supply chain spectrums in the design of insightful marketing campaigns; simultaneously working with the R&D teams to understand technical aspects of how the product works, in order to find unique cleaning properties that grab customer attention.
• Key Achievements:
• Led Ariel to #1 brand in Japan by designing a series of initiatives to win on the crucial ‘anti-bac’ cleaning equity, amidst tough competition from 4 other market launches.
• Executed the biggest historical launch in APAC worth $40Mn incremental sales of new laundry additive.
• Managed top global creative/media/research agencies (such as GREY, Saatchi, Mediacom, TNS, Milward Brown) to design marketing plans, launch campaigns, track brand and take corrective measures.
• Recipient team for the “Best Brand Building” Award by the Asia President Japan among >150 brand-country nominees.

Jan 2009 – Jan 2013 · 4 yrs

• Transferred from the engineering to the marketing department by the VP with the task to revitalise the ‘Lenor’ business, I identified key issues impacting the brand growth, thereafter leading cross-functional teams to execute on holistic campaigns/strategic initiatives every quarter. Constantly tracking and reapplying learning from consumer feedbacks & insights to achieve brand penetration, I liaised with other departments such as R&D to design new products/features, sales to define merchandising strategy, finance to create profit & investment strategies and supply chain to build-up planning.
• Key Achievements:
• Launched “Pepe” Fabric Softener additives that delivered incremental of 35$Mn sales (23$Mn sales incremental at 65% gross margin), the biggest historical launch in Asia Fabric softeners.
• Worked closely with R&D to identify fabric softener water-repelling properties, developing the idea of “Quick dry for clothes - growing business by 20%, and being reapplied to several global markets like Philippines & Latin America.
• Increased pace of launches from 2/year to 1/quarter, with the same budget to accelerate growth from a 3-year decline of -20% to +40% growth over next 4 years, making ‘Lenor’ #1 Fabric softener brand crossing $350M sales first time ever.
• Vigilantly guided the crisis team to recover 7% to 22% market share of a $90M business in Korea. (retailers delisted us).
• Awarded with 100 company shares in recognition of outstanding performance over a minimum of 3 years - The highest form of accolade presented to only 2% of the total global workforce.
• Recipient of the Asia Presidents award for “Best Brand Building” (Lenor Japan) and “Best TV Marketing Campaigns” (Downy-Lenor JP KR) among >150 marketing campaigns in Asia Pacific by consumer insight led ideas.
• Received Power of You GOLD in 2011 for contributions in Japan Fabric & Home Care Business Unit (from 300 managers).

Jan 2007 – Jan 2009 · 2 yrs

• Responsible for multiple engineering projects, I led a team of 5 Japanese line technicians over a year to launch a line involving German KRONES filler, Italian Ronchi capper and Japanese Kubota palletizer/rails. Additionally worked on process reliability project for a fully automated dishwasher packing line stuck at 60% reliability with a throughput of 400 bottles/min (highest in Asia at the time; meaning an absolute 10% PR incremental equals 1 million extra bottles monthly).
• Key Achievements:
• Used low-cost technology options to deliver the start-up project with an under-investment of $7M, preceding delivery time by 3 months.
• Improved Process Reliability from 60% to 80% through a series of line tests e.g. removing ‘bottle stuck on rails’ phenomenon by dry lubrication method and mis-capping issue.
• Received the ‘Power of You GOLD’ for two consecutive years (2008 -2009) for my contributions within Japan Fabric & Home Care Business Unit (from amongst 300 managers) with the highest rating of 1 (Outstanding).

Jan 2013 – Jan 2015 · 2 yrs · Gurgaon, India

• Building the world’s largest automotive business, valued at $3.3Bn with $1.3Bn raised from the likes of Sequoia, SoftBank, Tencent.
• Worked with the Founders, to scale the business to $500m revenue rate. Cars24 has a stellar team of 4000 employees over 5 countries.
• Built the consumer brand running the following teams : digital & offline marketing, growth marketing, design & creative, media buying, content/SEO strategy, PR, social media, retail experience and instore branding.
• Scaled the business keeping a low acquisition cost <$100 seeing a 10X growth
• Hired and managed a stellar team of 30 people in all aspects of marketing & growth
• Enabled the rapid expansion from 2 to 55 geographies.