Jul 2021 – Aug 2022 · 1 yr 1 mo

• Product Strategy and execution of Central Platform products for the Group.
• Led efforts around 'File18' which was the News Gathering App for Broadcast and Digital.
• Conceptualized overall video strategy and workflow towards converging Broadcast & Digital interplay to effectively increase video throughput and distribution. Increase video reach on O&O Platforms.
• Roadmap and execution of CDP and DMP experiments.
• Building Newsroom products for process efficiency and editorial output.

Jan 2020 – Jul 2021 · 1 yr 6 mos

• Driving multi-fold audience growth (150-200 Mn MAU) on the properties and scaled destinations to top 3 ranks in their respective markets. At a consolidated level, News18 stands as the No. 2 player in General News category
• Accountable for strategic joint business initiatives and product partnerships with Jio, Google, Facebook, Amazon and other news aggregators
• Establishing new development processes, adoption of new age technology stack, identifying areas of improvement and reorganization of the digital tech initiatives of Network18
• Pitched the business plan for expansion of News18 footprint to 12 Regional languages to RIL Group and spear-headed the overall planning and execution of launch
• Instrumental in pushing adoption of Facebook Instant Articles for News18 properties that saw 178% growth in traffic, 3.6X jump in Revenue
• Won the pitch for Google News Initiative for YouTube Sustainability project in December 2020 with the vision of building an enterprise level intelligent system of filing, sorting using AI, editing and publishing videos at scale
• Drove the company’s vision of revamping the editorial workflow to create a nationwide digital reporting & newsroom infrastructure to deliver hyperlocal news driving a 300% gain in news stories consumption

Feb 2017 – Dec 2019 · 2 yrs 10 mos

Jul 2015 – Jan 2017 · 1 yr 6 mos · Noida Area, India

• Lead the incubator for start-up initiatives (mLabs); maximized revenue and brand awareness to spark product innovation and launch new products & services augmenting new revenue streams for the Business
• Championed the launch of first ‘Online Property Auction Platform’ an ISO-27001 certified portal. Auctioned 200+ consumer properties in Delhi NCR & Mumbai and created a benchmark for auctioning NPAs from Banks
• Conceptualized and launched the first ever privileged real estate membership in India called the ‘Insiders Club’ curated for verified buyers & builders offering lowest price guaranteed deals
• Created an ‘Exclusive Luxury Property Portal’ targeting Uber luxury properties and providing a wide range of personalized services, to influence the ultra-premium property buyers; boosted 2X revenue from select builders

May 2011 – Jun 2015 · 4 yrs 1 mo · Noida Area, India

• Owned the Seller Experience on the product website. Managed Post Property revamp, Seller Dashboards and metrics like Verified property listings, Completion Score, Spam Score and Responses to Contacts
• Overhauled the Mobile website, launched the new app leveraging cutting-edge design and interface elements with a host of technical features and scaled overall B2C revenues by 1.5X from both channels within 4 months
• Created winning pitches helping Sales Teams to influence and win mandates for SBI, Axis Bank and premium real estate builders
• Collaborated with a data scientist on a creative algorithm to flag potential spam and duplicate listings minimizing manual review time

Apr 2010 – Apr 2011 · 1 yr · Noida Area, India

• Built the venture from scratch while orchestrating the foray of the offline Real Estate vertical into digital space
• Spearheaded end-to-end product development, tele-sales, SEO/SEM and operations including hiring, creating organizational structure and leading process management and implementation
• Launched the portal in 2010 and grossed INR 50 Cr+ of inventory bookings within a period of one year

May 2008 – Mar 2010 · 1 yr 10 mos · Delhi, India

• Conceptualized a new deals section that helped gaining user traction and new source of advertising revenue
• Re-launched content.magicbricks.com as a customer-centric Real Estate News source covering major developments in policy, housing schemes and project launches
• Launched the Real Estate section on timesofindia.com and the sole Product Manager for the project which got positive reviews and approval from the MD for product innovation
• Acted as the Subject Matter Expert for sales and conducted training for pan India sales teams on product updates, platform know-how, problem solving and managing client expectations
• Drove alliances with leading telecom partners on mobile VAS integration, news publishers on white-labeled solution that helped in scaling revenue and referral traffic

May 2007 – Apr 2008 · 11 mos

• Lead the project management and project delivery mandates including design and development for the academic modules covering various subjects, for Educomp Smart Class modules
• Managed a 40 member team of Instructional designers, 2D/3D graphic artists, SMEs, Engineering and QC resources for the successful delivery of the product. Delivered 100+ smart academic modules
• Spearheaded the migration of Learning Management System for Elsevier and CMS development for TMH

Feb 2003 – May 2007 · 4 yrs 3 mos · Delhi, India

• Led product design to technical implementation of an e-commerce product along with cross-functional teams of SEO, SEM, Engineering and Operations
• Built in-house CRM & Inventory Management Software for managing SKUs, logistics, returns; Created a separate B2B channel for bulk orders, drove expansion into Indian markets and pivot as manufacturer

Sep 2002 – Jan 2003 · 4 mos