Jan 2021 – Aug 2021 · 7 mos · Mumbai, Maharashtra, India

Mar 2020 – Dec 2020 · 9 mos · Mumbai, Maharashtra, India

Mar 2017 – Feb 2020 · 2 yrs 11 mos · Mumbai, Maharashtra, India

• Founding member of Republicworld.com with full P&L, the digital subsidiary of Republic TV. Led the challenge was to take a traditional media company to the Internet. Built the product and technology teams from scratch.
• KEY ACCOMPLISHMENTS
• Developed two-year strategy involving Product, Technology, Content Strategy and Business Strategy
• Setup a robust technology team out of Bangalore including Web, Mobile, Apps and backend functions. Setup measuring metrics and OKRs for each stake holder within the tech organisation.
• Delivered platform growth from 100k MAU to 2M MAU within 6 months. Increased App installs on the playstore to 1M + within 1 year of launch. Achieved a zero buffer experience on the live streams of Republic TV.
• Scaled digital content operations from scratch. Created a successful content + product + business strategy to be featured as a top 10 publisher within 1 year of operations.
• First few media companies that rolled out a Progressive Web App and the lightest android app in the news space. Reduced bounce rate from 71% to 28%
• Setup server-side ad insertion to monetize live streaming and setup client-side ads for VOD content
• Led the efforts to become a verified official Google Publisher platform. Setup a smooth functioning between Product, Tech, Content and Monetization teams

Oct 2016 – Mar 2017 · 5 mos · Mumbai Metropolitan Region

• Led special projects for Big FM with all marketing heads of the regions as direct reports for all digital activities.
• KEY ACCOMPLISHMENTS
• Successfully strategized the footprint of Digital Marketing across all the 45 markets of Big FM
• Conceptualised and onboarded 20+ celebs for a Big FM On air property. Successfully created viral campaigns during spike activities without no cost of implementation
• Led strategic partnerships with top Digital platforms like Facebook, Twitter and YouTube.
• Achieved barters with 20+ Celebs within 2 months for Digital Projects assigned

Mar 2015 – Aug 2016 · 1 yr 5 mos · Mumbai Metropolitan Region

• Hired to create and manage a creator network for India’s first LIVE video entertainment platform. Promoted to handle the entire flywheel over the course of the journey
• KEY ACCOMPLISHMENTS
• Successfully created a success fee model with these agencies both offline and online to acquire creators on the platform
• Onboarded 100k+ creators within 6 months of launch. Institutionalised 11 agencies for professional creator onboarding.
• Acquired over 80+ celebrities across the year with the help of 7 onboarded celebrity agencies at costs better than the market rates
• Optimised install campaigns by 30% reducing the CAC of the platform overall. Increased organic conversions by 2x
• Strategized and launched a campus ambassador program (across 25 colleges). Conceptualized and launched integration with all the major college festivals – Umang, Malhar, Mood I , Enigma etc.

Jan 2014 – Mar 2015 · 1 yr 2 mos · Mumbai

• Oversaw Digital Lead Management and focussed on sales conversions of digital leads.
• KEY ACCOMPLISHMENTS
• Reduced Cost per Leads by 200% which increased Alexa ranking from 38k to 13k within 3 months changing the entire business strategy of the organisation to a digital first approach and making business profitable
• Delivered Social, Digital and Content strategy. Increased digital business by 5x. Increased sales efficiency by 50%
• Handled a Sales force team that generated revenue in the system, and created a new channels for revenues using open source tools

Apr 2013 – Dec 2013 · 8 mos · Mumbai Metropolitan Region

• Helped transform a traditional business into a digital first business
• KEY ACCOMPLISHMENTS
• Delivered ~ 1 Cr.+ revenue from existing clients within the system. Setup services team to scale operations for Client servicing
• Strategized and executed campaigns for brands like Kingston, Vadilal, Phillip Capital etc
• Conceptualised and executed a standalone online portal for movie lovers and generated 50k organic visits within the first 3 months

Jan 2011 – Feb 2013 · 2 yrs 1 mo · Mumbai

• Managed and created a social media presence for the brand Talenthouse on Social Media Channels. Successfully worked on marque campaigns like -Micromax (logo rebranding), Airtel (Har Ek Friend campaign), Tropicana and Pepsi Anthem.
• Led the Video Creation crowdsourcing community on the platform - onboarded and engaged 10k creators on the platform
• Led the college contact program across the country. Onboarded 200+ colleges within the video sector

Jun 2007 – Jan 2011 · 3 yrs 7 mos

• Worked as a Training professional at Sutherland Global Services for a 43 months .