S

Srishti Arora

CEO

India6 yrs 9 mos experience
Highly Stable

Key Highlights

  • Expert in building personal brands on LinkedIn
  • Proven track record in client management and retention
  • Strong leadership in cross-functional team environments
Stackforce AI infers this person is a B2B Marketing Specialist with expertise in content strategy and personal branding.

Contact

Skills

Core Skills

CommunicationContent ManagementPersonal BrandingContent StrategyTeam LeadershipClient ManagementCustomer SatisfactionContent EditingMentoringContent Writing

Other Skills

Client LiaisonContent Management Systems (CMS)Content MarketingCreative IdeationCreative WritingCross-functional Team LeadershipCustomer Relationship Management (CRM)Linkedin MarketingManagementMarket ResearchNetworkingOperations ManagementProblem SolvingPublic SpeakingSocial Media Communications

About

Hi, I’m Srishti. I lead brand communications at Underneat and spend a lot of time thinking about how people connect with stories. Along the way, I’ve also worked with founders and CXOs to grow their presence on LinkedIn, turning simple ideas into content that builds trust, sparks conversations, and drives real opportunities. At the core, I believe content shouldn’t feel forced. It should feel like you. - you don’t need to post every day. - you don’t need fancy carousels. - you don’t even need to “go viral.” you need content that works, that sounds like you and that builds demand not just impressions. I work across LinkedIn, offering done-for-you ghostwriting, end-to-end personal brand management, all while keeping your voice alive. Dm to further talk about it.

Experience

Underneat.in

Head of Communications

Jul 2025Present · 8 mos · India · On-site

  • Comms & everything content on all fronts (offline & online)
CommunicationCustomer Relationship Management (CRM)Customer SatisfactionStrategyContent Management Systems (CMS)Social Media Communications+1

The growth square

3 roles

Manager

Promoted

Apr 2023Oct 2024 · 1 yr 6 mos

  • I walked into this role without a blueprint. No handover, no guidelines - just the trust of my founders and a team looking for direction. I didn’t just manage, I built.
  • Here’s what that looked like:
  • 1. Led a cross-functional team of 22+ across writing, design, video, and strategy
  • 2. Managed 60–70+ active and on-and-off clients across industries like edtech, fashion, media, influencer marketing, real estate, tech, finance etc.
  • 3. Acted as the primary bridge between founders, internal teams, and clients to ensure clarity and alignment
  • 4. Facilitated client onboarding, delivery, escalations, and feedback calls, all while ensuring retention and satisfaction
  • 5. Created internal systems to streamline workflow, track progress, and optimize delivery timelines
  • 6. Owned founder taskboards, calendars, and content pipelines, managing their visibility and brand growth end-to-end
  • 7. Stepped in wherever needed, from writing content and editing videos to resolving internal conflicts and mentoring juniors
  • 8. Ran weekly standups, tracked team bandwidth, and ensured all deadlines were met with consistency and quality
  • Key Clients: Founder @Honasa, Founder @FinanacewithSharan, Founder @Idiotic Media, Founder @SocialBeat, Founder @HrOne, Founder @AtticSalt, Founder @Essajees Atelier, Director @ABRA, Co- Founder @Seekho and many more.
  • This experience taught me how to lead with empathy, make high-stakes decisions, and drive results- even when things were messy behind the scenes.
Cross-functional Team LeadershipCustomer Relationship Management (CRM)CommunicationClient LiaisonOperations ManagementTeam Leadership+1

Editor

Feb 2023Apr 2023 · 2 mos

  • Being promoted as the editor at TGS, here’s how my role evolved:
  • 1/ 1-on-1 mentoring writers how to write better.
  • 2/ editing their written content end to end.
  • 3/ helping them through ideating stage so the output is better.
  • 4/ be on client calls with the writers to bridge the gap between expectations
Content EditingCreative IdeationMentoringCustomer Satisfaction

Content Writer and Strategist

Aug 2022Feb 2023 · 6 mos

  • As a content strategist & writer, my role majorly revolved around-
  • 1/ analysing what’s happening in a client’s industry.
  • 2/ ideating a source of information/inspiration as a context piece in terms of a client’s experience.
  • 3/ researching and writing in the client’s voice.
  • 4/ editing, running through final check points.
  • 5/ presenting the content and taking feedback on client calls.
  • 6/ taking the content live and analysing the performance to tweak strategy if needed.
Content StrategyContent writingPublic SpeakingMarket ResearchContent Writing

Growthic

Content Writer and Strategiest

Jun 2022Aug 2022 · 2 mos · New Delhi, Delhi, India

  • Being a Writer and Strategiest at Growthic, my role majorly involved:
  • 📌 Writing for diversified LinkedIn profiles.
  • 📌 Blogs for Growthic and clients.
  • 📌 Landing page web content for brands/companies.

The fourth square

LinkedIn Growth Intern

Dec 2021Jun 2022 · 6 mos · India

  • As an intern at The Fourth Square, I'm supposed to manage 5 Linkedin profile ranging from fintech, edtech, fashion, education and SaaS industries:
  • 1. Work for client's organic LinkedIn growth by daily LinkedIn outreach.
  • 2. Daily engagement on the client's profile
  • 3. Research and create and post 4x li weekly posts for the client's profile.
  • 4. Lead client input and feedback calls

Finocontrol

Content and Research Analyst

Sep 2021Dec 2021 · 3 mos · India

  • My role at Finocontrol being a content and research analyst is to:
  • 1. Go through deep research and screening of new programs the company is evolved in,
  • 2. Prepare engaging content for brochures, official website.
  • 3. Manage and curate the content which goes on various posters and outside platforms, for example, D2C.
  • 4. Create content for the company's socials.

Self employed

Linkedin Branding Strategiest + Ghostwriter

Dec 2020Present · 5 yrs 3 mos · Delhi, India · Remote

  • building LinkedIn personal brands for founders, coaches/consultants and agency owners.
Personal BrandingContent Strategy

Internshala

Student Partner

Jun 2020Aug 2020 · 2 mos · India

  • Being the sales intern of ISP 18 my task was to:
  • 1. Market & Sell Internshala's course tickets among potential students/working professionals;
  • 2. Attend webinar and meetings to learn the required skills;
  • I performed extraordinary and recieved my monetary award, a free french training, t-shirt and goodies as reward. I got direct promotion in the ISP 19.

Chaitanya: the debating society, rajdhani college

2 roles

Social Media Head

Apr 2020Jun 2021 · 1 yr 2 mos · India

  • My primary role being a social media head was to:
  • 1. Interact and indulge the targeted audience about the recent events and activities around us,
  • 2. Create content and graphics,
  • 3. Monitor a team of 20+ students and guide them about the work role;
  • Under my time tenure I got over 10k impressions on daily basis and over 1000 followers.

Content Writer

Jun 2019Jun 2021 · 2 yrs · India

  • Being the content writer of an evolving society my role was to:
  • 1. Write content for various national and regional events.
  • 2. Create engaging content for the weekly posts which got reach and engagement over 10k targetted audience.
  • 3. Create content for newspaper and magazine reports.

Education

Delhi University

Bachelor of Arts - BA

Jan 2019Jan 2022

St. Mark's Girls Sr. Sec. School

12th — Commerce with Informatics Practices

Apr 2018Present

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