Aug 2022 – Nov 2025 · 3 yrs 3 mos · Noida, Uttar Pradesh, India · On-site

• Led the onboarding of products across major marketplaces (Myntra, Shopify) and ensured timely product catalog updates.
• Ensured website design, navigation, and checkout flow are optimized for conversions and user engagement.
• Collaborated with internal teams (finance, marketing, operations, and design) to finalize monthly budgets and monitor revenue performance.
• Planned and executed digital marketing campaigns, including promotions, offers, and discounts, across platforms.
• Managed daily and weekly content posting across social media, ensuring effective tagging and engagement.
• Coordinated with creative teams to develop engaging, informative, and visually appealing content.
• Spearheaded influencer collaborations, handling outreach, negotiations, and content approvals to maximize brand reach.
• Conducted in-depth sales data analysis to assess product performance, identify trends, and optimize marketing strategies.
• Created reports to track revenue, cost, and category-wise performance, utilizing platforms such as Browntape and Ginesys.
• Implemented customer segmentation, retention journeys, and retargeting strategies using Bitespeed and Appbrew to enhance engagement and conversions.
• Executed targeted WhatsApp broadcasts, SMS, emailer, and Appbrew-based push notification campaigns to boost sales and customer retention.

Jun 2022 – Aug 2022 · 2 mos · Delhi, India

• Managing the Co-founders schedule and meetings with reminders
• Create a B2C marketplace presence and manage sales channels and introduce offline distribution model. Single product listing in Amazon, Flipkart, etc.
• Vendor curation and management
• Technical documentation with research paper writing
• Maintaining of finance sheets
• Lookout for exhibitions and conventions to help advertise and increase the reach of the company.
• Manage the manufacturing and logistics process
• Lead generation- introduction, pitching and conversion of B2B clients

Jan 2022 – Apr 2022 · 3 mos · Bengaluru, Karnataka, India

• Involved in the holistic business development of Fanplay IoT India's first sports IoT Platform in terms of E-commerce website's product catalogue, description, etc. Creative Process flow of gamification and ideas for fan engagement, Sustainable Packaging of a smart jersey and 3D designing of Smart wearable (Jersey) through CLO 3D.
• Involved in Catalog management ensuring product manufacturing stage, the product description and New product launch stages.

Jun 2021 – Aug 2021 · 2 mos · Jaipur, Rajasthan, India

• As an Intern in an export company I was involved in Merchandizing roles and responsibilities include sourcing, securing samples and communicating between the company and buyers.
• Also associated with the newly launched inhouse e-commerce brand named "NYARO". Responsible for merchandising of the category Women's Ethnic Wear end to end process of the garment from sourcing, sampling till dispatching to the buyer.
• Involved in Catalog management ensuring product database is organized, structured, and up-to-date of the online sales..
• Project1 : Introduction to 5S in label store
• Project2 : Sustainable bag upcycles from leftover fabrics with block printing.

Feb 2020 – Sep 2020 · 7 mos

• Managing Full Cycle recruitment for variety of needs in
• IT & Non-IT skills for clients in USA.
• Handling and leading the team of team leads/recruiters by helping them in requirement understanding, providing solutions for any recruitment channel related problem.

Feb 2019 – Feb 2020 · 1 yr

• Involved in full cycle Recruitment involving sourcing, qualifying, submitting, quality control, status, interviewing and closure, screening, negotiating and placing.

Jun 2018 – Jul 2018 · 1 mo · India

• As an Intern in an E-commerce company was involved in ops roles and responsibilities as well as Outbound/Inbound Email Process.
• Resolving tickets in Zendesk tool for various Customer / Reseller / other team queries.
• Navigate spreadsheets for data entry and filing. Working knowledge in MS Excel.