S

Sriram Perepu

Product Designer

Delhi, India2 yrs 10 mos experience
Most Likely To Switch

Key Highlights

  • Expert in user-centered design for enterprise applications.
  • Proven track record in enhancing user experiences across diverse industries.
  • Strong background in interaction design and design systems.
Stackforce AI infers this person is a Product Designer specializing in user-centered design for SaaS and enterprise applications.

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Skills

Core Skills

Ux DesignDesign SystemsUser Experience Design (ued)Interaction DesignUser-centered DesignMobile Application Design

Other Skills

Adobe IllustratorAdobe PhotoshopAdobe XDAgile MethodologiesAutoCADAutodesk Fusion 360CATIACommunicationCritical ThinkingCross-functional Team LeadershipDesign StrategyDesign ThinkingEngineeringEnterprise SoftwareExperience Design

About

I’m a Product Designer with 2.4 years of experience, currently shaping user-centered digital solutions at Tata Consultancy Services (TCS). I specialize in scalable SaaS and enterprise applications—designing for clarity, efficiency, and real-world impact across B2C, B2B, and B2T domains. My design journey didn’t start with wireframes or personas—it began with gears, levers, and a lot of curiosity. I studied Mechanical Engineering because I was obsessed with how systems worked. Somewhere along the way, that curiosity shifted—from machines to the humans using them. One moment that stuck with me: discovering Wells on Wheels, a simple intervention that let rural women roll water barrels instead of carrying them on their heads. That solution wasn’t flashy—it was just deeply thoughtful. That was the moment I knew design was what I wanted to do. I cracked GATE (AIR 577), got into the Master of Design program at IIT Kanpur, and haven’t looked back since. At IITK, I dove deep into interaction design, usability, and systems thinking—working on everything from payment onboarding flows for Fino Payments Bank to mental health tools for dementia caregivers at Manastik. At TCS, I’ve been driving end-to-end design across complex enterprise ecosystems—turning ambiguity into clarity, and scale into simplicity. I’m most alive when I’m solving problems that need both zoomed-out thinking and zoomed-in craft. I sketch systems before screens. I chase the “why” before jumping into the “what.” And I thrive in teams where design isn’t an afterthought—it’s part of the engine.

Experience

Tata consultancy services

Product Designer

Aug 2023Present · 2 yrs 7 mos · New Delhi, Delhi, India · On-site

  • GeM (Government e-Marketplace) – Ministry of Commerce & Industry
  • 1. Designing end-to-end user experiences for Product and Service Catalogue Creation and Approval workflows, enabling smoother collaboration between government buyers, OEMs, and resellers. The goal is to make public procurement more intuitive, transparent, and compliant with national standards.
  • 2. Partnering with policy experts, business analysts, developers, and the UX core team to translate complex procurement logic and compliance rules into clear, usable digital journeys that scale across thousands of daily transactions.
  • 3. Contributing to the GeM 2.0 Design System, defining reusable UI components, accessibility standards (as per GIGW guidelines), and modular layouts that ensure visual and functional consistency across marketplace modules.
  • 4. Leading design efforts focused on trust, inclusivity, and usability, applying a human-centered approach that bridges policy intent with real-world execution — shaping how India’s largest e-procurement platform empowers both governance and enterprise.
  • Payroll & Compensation Systems – Tata Consultancy Services
  • 1. Redesigned TCS’s internal payroll platforms (CIS, ABR, QVA, CMS), streamlining compensation workflows across four tools, reducing HR processing time by up to 35% and minimizing platform-switching friction for leadership users.
  • 2. Simplified salary review and performance bonus processes through research-backed workflows and interaction design, enabling more informed decision-making and improving task completion accuracy by ~25%.
  • 3. Built scalable design systems, reusable UI patterns, and ensured WCAG 2.1 compliance, improving accessibility for 10,000+ employees and reducing design-developer handoff time by ~30%.
  • 4. Led UX writing, metrics-driven audits, and participatory design initiatives by incorporating employee feedback, enhancing information clarity, self-sufficiency, and overall satisfaction with the platforms.
Design SystemsUX DesignEnterprise SoftwareInteraction DesignUser ResearchWireframing+4

Prototyze

Product Designer

Jun 2022Aug 2022 · 2 mos · Goa, India · On-site

  • 1. Collaborated with the design studio, Screenroot, on a project focused on enhancing the user experience for Fino Payments Bank.
  • 2. Played a key role in the User Experience (UX) design process, ensuring that the final product meets the needs and expectations of the target users.
  • 3. Conducted thorough secondary research to gain insights into user preferences, industry best practices, and competitor analysis.
  • 4. Developed and administered questionnaires to clients and stakeholders, effectively gathering valuable feedback to inform the design direction.
  • 5. Created compelling proof-of-concept (POC) designs that showcased innovative ideas and validated the proposed solutions.
  • 6. Conducted in-depth stakeholder interviews, extracting meaningful insights to shape the UX strategy and align it with business objectives.
  • 7. Developed a robust Information Architecture that organized and structured the user interface, enhancing usability and navigation.
  • 8. Translated conceptual ideas into tangible high-fidelity wireframes, ensuring the visual design and interactions were cohesive and intuitive.
Information ArchitectureWireframingCommunicationUser Experience Design (UED)Interaction DesignUser Research+2

Manastik

Product Designer

May 2022Aug 2022 · 3 mos · Pune, Maharashtra, India

  • 1. Contributed to the development of a mobile application for treating dementia patients at Manastik, a Pune-based startup.
  • 2. Played a key role in creating proof-of-concept (POC) and UI designs for the application's mock-ups.
  • Designed and implemented a comprehensive design system to ensure consistency and enhance the user experience.
  • 3. Collaborated closely with the development team and stakeholders to address the unique needs and challenges of dementia patients.
  • 4. Incorporated user-centered design principles and conducted thorough research to deliver an intuitive and empathetic user interface.
  • 5. Gained valuable insights into the healthcare industry and the impact of human-centric design in improving quality of life.
  • 6. Demonstrated strong problem-solving skills and attention to detail throughout the project.
User-centered DesignMobile Application DesignPrototypingUI DesignDesign Systems

Hindustan petroleum corporation limited

Summer Trainee

Jun 2018Jul 2018 · 1 mo · Visakhapatnam, Andhra Pradesh, India · On-site

  • 1. Engaged in a structured apprenticeship program, gaining insights into quality testing and inspection techniques. Actively contributed to projects and operations during this period.
  • 2. Exposure to a dynamic industrial environment. Worked in quality testing and inspection department: Ensured adherence to established quality standards.
  • 3. Gained hands-on experience in non-destructive testing techniques: Evaluated material integrity using advanced methods.
  • 4. Participated in testing procedures and analyzed results: Contributed to evaluating and improving product quality.
  • 5. Collaborated with experienced professionals: Worked closely with industry experts to enhance skills and knowledge.
  • 6. Developed skills in identifying and addressing quality issues: Ensured compliance with industry standards and regulations.

Indian railways

Summer Trainee

Apr 2017May 2017 · 1 mo · Guntakal, Andhra Pradesh, India · On-site

  • 1. Acquired knowledge and skills in various aspects of railway wagon maintenance and upgrades.
  • 2. Learned about the conversion of CDTS toilets to BIO toilets, promoting eco-friendly and sustainable practices.
  • 3. Familiarized with the usage of CBC coupling as a replacement for screw coupling, enhancing safety and efficiency.
  • 4. Gained experience in the removal of side buffers in all coaches, optimizing design and functionality.
  • 5. Developed an understanding of the replacement process of ICF coaches with LHB coaches, improving passenger comfort and safety.
  • 6. Demonstrated practical application and hands-on experience in a real-world railway workshop environment.

Education

Indian Institute of Technology, Kanpur

Master of Design — UX/UI Design

Jun 2021Jun 2023

Acharya Nagarjuna University

B.Tech — Mechanical Engineering

Jun 2015Jun 2019

Sri Chaitanya College of Education

Higher Secondary — Science

Jun 2013Jun 2015

Vijnana Vihara Residential school

high school

Apr 2011Jun 2013

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