Samrat M. — UX Researcher

Hello! I’m a UX Researcher specializing in Design Anthropology, shaping how enterprise software meets human behavior in the age of AI. With over 5 years of applied experience, I bring a hybrid approach that blends strategic foresight, mixed-method UX research, and ethnographic depth to design user-centered solutions. My strength lies in translating complex enterprise product challenges into actionable insights, particularly in high-stakes domains like AI Security, Agentic AI Interfaces, Enterprise Generative AI, and other enterprise solutions. - At IBM Software, I’ve led UX Research for Guardium’s Compliance and Data Detection and Response (DDR) capabilities, contributing to a 40% improvement in task success rates through explainable AI workflows. I’ve also shaped the direction of a greenfield product in Generative AI Risk Governance, conducting foundational research that influenced the Private Preview roadmap and MVP scoping for TechXchange 2024. - Prior to IBM, I established the first UX Research function at Intugine Technologies, a logistics SaaS startup, where my work led to a 30% increase in conversion rates and deeper stakeholder alignment across product, design, and sales. - My academic research in Anthropology informs my lens on user behavior, not just what users do, but why they do it. I apply Design Anthropology to unearth cultural patterns, tacit needs, and mental models often missed in conventional research. Currently, I’m deepening my craft in AI-powered enterprise UX, exploring how trust, explainability, and compliance can be meaningfully designed for B2B products. I also mentor aspiring UX researchers, especially those with academic or interdisciplinary roots. Let’s connect if you're building responsible AI products, enterprise solutions, or simply passionate about entering into the field of UX from academia.

Stackforce AI infers this person is a UX Researcher specializing in SaaS and enterprise solutions with a focus on AI.

Location: Bengaluru, Karnataka, India

Experience: 9 yrs 3 mos

Skills

Ux Research
Enterprise Design Thinking
Design Research
Ethnography
Statistical Data Analysis

Career Highlights

Led UX Research improving task success rates by 40%.
Established first UX Research function at a logistics startup.
Applied Design Anthropology to uncover user behavior insights.

Work Experience

IBM

UX Researcher I (1 yr 5 mos)

Associate UX Researcher II (10 mos)

Intugine - Logistics through Innovation

User Researcher I (10 mos)

Pensaar Design

Design Researcher (1 mo)

Kolkata Study Circle Foundation

Senior Research Collaborator - Core Member (1 yr 1 mo)

Research Collaborator (1 yr 8 mos)

Sunknowledge Services Inc.

Process Associate – Research Analyst (1 yr)

Universal Tribes

Sales And Marketing Intern (1 mo)

Compiled Experience

Design and Content Research (5 yrs)

Education

Master of Science (MSc) at University of Calcutta

Bachelor of Science (Honours) (BSc Hons) at New Alipore College

Samrat M.

UX Researcher

Bengaluru, Karnataka, India9 yrs 3 mos experience

Key Highlights

Led UX Research improving task success rates by 40%.
Established first UX Research function at a logistics startup.
Applied Design Anthropology to uncover user behavior insights.

Stackforce AI infers this person is a UX Researcher specializing in SaaS and enterprise solutions with a focus on AI.

Contact

Skills

Core Skills

Ux ResearchEnterprise Design ThinkingDesign ResearchEthnographyStatistical Data Analysis

Other Skills

Adobe PhotoshopAgile Project ManagementBusiness Intelligence (BI)Business Process and Workflow AnalysisCognitive PsychologyCommunication Flow MappingContent UX StrategyContextual InquiryCustomer EmpathyCustomer Journey MappingDesign ThinkingDiary StudiesEvaluative UX ResearchFigmaGenerative UX Research

About

Experience

Ibm

2 roles

UX Researcher I

Promoted

Oct 2024 – Present · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

IBM Software | Guardium® Data Detection and Response (DDR) | Guardium® Data Protection
Leading 4 UX Research projects for IBM Guardium Data Detection and Response within the Guardium Data Security Center under the New Feature Introduction (NFI) initiative, shaping the redesign of data risk detection and response workflows used by enterprise security teams.
Driving 20+ cross-product insights by mapping DDR enhancements to existing capabilities in Guardium Data Protection (GDP), bridging legacy analytics with novel risk detection AI models.
Collaborating across Product Management, Design, and Engineering to deliver research-backed actionable insights into Opportunity Assessments, user-centric Epics, and roadmap decisions.
Liaisoning with existing enterprise customers and potential users, yielding a 40% improvement in task success rate and influencing critical feature sets informing prioritization of explainability.
Facilitated IBM Enterprise Design Thinking workshop with 90+ graduate interns, covering frameworks, real-world case studies, and hands-on activities focused on user-centered problem solving.

UX ResearchOpsUX StrategyEnterprise Design ThinkingAgile Project ManagementDesign ResearchStakeholder Engagement+1

Associate UX Researcher II

Nov 2023 – Sep 2024 · 10 mos · Bengaluru, Karnataka, India · Hybrid

IBM Software | Guardium® AI Security
Spearheaded foundational UX Research for IBM Guardium AI Security, a greenfield New Product Introduction (NPI) initiative product designed to secure Generative AI pipelines for enterprise customers.
Delivered 3 mixed-method research (qual + quant) that shaped the Private Preview roadmap, enabling product leadership to make major pivots based on user pain points and unmet needs.
Conducted secondary competitive benchmarking study and business ecosystem analysis that substantiated the product marketing narrative and informed sales enablement for TechXchange 2024.
Laid the foundation for key user archetypes and user journeys by running 8 in-depth interviews across enterprise roles in Security and AI Governance domains.
Advocated for enterprise-focused UX practices in cross-functional planning sessions with Product Management, Design, and Engineering to influence MVP scope and prioritization by ensuring research insights informed technical feasibility and business outcomes.

Cognitive PsychologyUX ResearchFigmaCustomer Journey MappingUX StrategyEnterprise Design Thinking+6

Intugine - logistics through innovation

User Researcher I

Jan 2023 – Nov 2023 · 10 mos · Bengaluru, Karnataka, India · Hybrid

Pioneered the introduction of UX Research strategy as the organization’s first UX Researcher, across cross-functional teams - Product Design, Product Management, Sales and Implementation, enhancing collaboration and aligning research efforts with business objectives.
Led 15+ B2B/B2C UX research projects, utilized tools like Hotjar, Surveys, and A/B testing to improve key UX metrics, mapped detailed Customer Journey, Buyer Centres, Buyer Personas and User Personas, resulting in ~30% improvement in conversion rates.
Conducted company-wide seminars on UX research, significantly boosting awareness and appreciation of user-centered design within the organization.

Cognitive PsychologyUX ResearchAdobe PhotoshopFigmaCustomer Journey MappingUX ResearchOps+9

Pensaar design

Design Researcher

Nov 2022 – Dec 2022 · 1 mo · Bengaluru, Karnataka, India · Hybrid

– Executed in-depth Secondary and Primary Design Research focused on digital usage behavior and data trails within low socio-economic demographics in India and Nepal, providing critical insights for inclusive design strategies.

Design ResearchHuman Computer Interaction

Kolkata study circle foundation

2 roles

Senior Research Collaborator - Core Member

Promoted

Nov 2021 – Dec 2022 · 1 yr 1 mo · Kolkata, West Bengal, India · Hybrid

Successfully executed 5 major User-centric research projects end-to-end, by conducting 12 field studies across diverse locations to collect both qualitative and quantitative data, while leading 2 teams of 5-6 Research Assistant Interns
Developed 20 ethnographic case studies, providing insights into the lived experiences of the target demographics
Designed interview protocols that resulted in a 100% response rate, ensuring comprehensive data collection for research analysis
Authored 1 research paper that has been accepted as a book chapter in an internationally reputable publication house, co-authored 2 research papers for reputable research journals, disseminating design insights on communities

Cognitive PsychologyAdobe PhotoshopFigmaCustomer Journey MappingUX ResearchOpsEthnography+5

Research Collaborator

Feb 2020 – Oct 2021 · 1 yr 8 mos · Kolkata, West Bengal, India · Hybrid

Being one of 12 founding members, under the supervision of the Co-founders, collaborated with team members to plan and develop 3 impactful Design Anthropology research projects meeting all project milestones
Collected and statistically analyzed 25+ surveys to derive actionable insights, aggregated and managed a participant database of 500+ interviews
Designed the brand logo of the organization, and infographics for seminars and conferences, contributing to the organization's brand identity

Cognitive PsychologyAdobe PhotoshopCustomer Journey MappingUX ResearchOpsEthnographyStatistical Data Analysis+3

Sunknowledge services inc.

Process Associate – Research Analyst

Nov 2021 – Nov 2022 · 1 yr · Greater Kolkata Area · On-site

Conducted journey mapping exercises for stakeholders (healthcare providers, patients, and payers) to identify pain points in claims processing for DMEs, pharmacies, and physician services.
Performed workflow analysis for AR management tools, focusing on resolving bottlenecks in claim handling and denial management.
Researched communication patterns between healthcare providers, payers, and patients to recommend interface enhancements for transparency and dispute resolution.
Skills: Service Blueprinting, Business Process and Workflow Analysis, Communication Flow Mapping, Task Analysis, Root Cause Analysis, Contextual Inquiry, Diary Studies, Requirements Elicitation, Use Case Modeling, Process Improvement Recommendation, Impact Assessment

Universal tribes

Sales And Marketing Intern

Sep 2021 – Oct 2021 · 1 mo · Kolkata, West Bengal, India · Remote

Conducted market research through hands-on sales processes to analyse sales data on buying motivations of tribal handicraft consumers, increasing campaign conversion by ~20%.
Synthesized findings into CX/UX recommendations for e-commerce landing pages.
Skills: Market Research, User Profiling, Content UX Strategy, Customer Empathy

Service BlueprintingBusiness Process and Workflow AnalysisCommunication Flow MappingTask AnalysisRoot Cause AnalysisContextual Inquiry+5

Compiled experience

Design and Content Research

Sep 2016 – Sep 2021 · 5 yrs · Remote

Graphic Designer (Social Media Platforms): Created over 100+ visual content assets, laying early foundations in visual communication for UX.
Content Writer (Freelance): Translated complex ideas into accessible narratives, emphasizing secondary research, storytelling and communication clarity.
Contributed to research communication, visual UX, and stakeholder collaboration skills transferable to design teams and research reporting.
Skills: Visual Design, UX Writing, Information Design, Research Communication

Market ResearchUser ProfilingContent UX StrategyCustomer Empathy