Jan 2011 – Oct 2013 · 2 yrs 9 mos · Tel-Aviv

• Co-founded Click Fraud Hunter, a SaaS platform designed to detect and block fraudulent clicks on paid advertising campaigns. Led product vision, strategic growth, and technical execution — from ideation to go-to-market — while managing high-budget PPC accounts and collaborating closely with engineers, designers, and clients to build a differentiated solution in a competitive space.
• Key Responsibilities & Achievements:
• Defined product roadmap, core features, and market positioning to solve a critical pain point in digital advertising.
• Built and led a cross-functional team of engineers and designers through agile sprints and feature rollouts.
• Conducted usability studies, tracked analytics, and leveraged feedback loops to guide continuous product improvement.
• Managed client PPC campaigns exceeding $250K/month, integrating fraud detection directly into campaign performance.
• Analyzed competitors and market trends to ensure feature differentiation and long-term defensibility.
• Translated customer pain points into actionable product requirements and sequenced roadmap priorities accordingly.

Jan 2006 – Present · 20 yrs 2 mos

• As an independent digital marketing consultant, I partnered with small businesses and entrepreneurs across multiple industries to design and execute high-ROI campaigns tailored to their growth goals. I specialized in end-to-end digital strategy — from local search and paid media to analytics-driven optimization — while building systems that helped clients achieve measurable outcomes and sustainable growth.
• Key Achievements & Responsibilities:
• Delivered customized marketing strategies encompassing SEO, PPC, local listings, online reputation management, and brand positioning.
• Helped clients generate consistent leads at low CPL, using a performance-based model tied to ROI.
• Developed and maintained strong client relationships through deep business understanding and ongoing performance reviews.
• Educated clients on modern digital tactics including lead generation, personalization, and Google Business optimization.
• Executed geo-targeted media plans and content strategies for hyperlocal and niche markets.
• Interpreted web analytics to guide actionable strategy shifts and inform A/B testing across landing pages and ad creative.
• Recruited and led small remote teams of developers, designers, and writers to bring marketing initiatives to life on schedule.

Jan 2004 – Jan 2006 · 2 yrs · Tel-Aviv Israel

• Led the design and user experience for award-winning mobile games during the early era of smartphone gaming. Played a key role in shaping product vision and brand identity while collaborating with executive leadership and development teams.
• Key Highlights:
• Designed multiple mobile game titles across early platforms (e.g., Palm OS, Symbian), with two games receiving “Best of Palm” awards in 2005.
• Oversaw the complete game experience — from concept, gameplay mechanics, and art direction to branding and user interface design.
• Worked closely with the CEO, VP of Marketing, and Lead Developer to align product strategy with market trends and technical feasibility.
• Played a core role in the company’s growth and eventual acquisition by an industry leader.
• Pioneered creative design approaches during a formative time in mobile gaming innovation.

Jan 2001 – Jan 2007 · 6 yrs · Israel

• Led end-to-end visual design and animation for multiple game titles, combining creative vision with technical execution. Managed a multidisciplinary design team while collaborating directly with developers and leadership to bring immersive, engaging experiences to market.
• Key Responsibilities & Achievements:
• Oversaw the complete visual design of all studio games, from concept art to production-ready assets.
• Managed a team of 4 designers, providing creative direction, feedback, and workflow coordination.
• Executed all 3D modeling and animation using industry-standard tools to create characters, environments, and effects.
• Conducted market and audience research to guide design decisions and maintain competitiveness.
• Collaborated closely with the lead developer and CEO to align game mechanics, story, and design with overall product strategy.

Jan 2000 – Jan 2003 · 3 yrs · Israel

• Served in a leadership and strategy-focused capacity within a specialized unit. Led a small team, supported high-level decision-making, and contributed to long-term operational initiatives across the organization.
• Key Highlights:
• Managed and mentored a team responsible for mission-critical planning and execution.
• Delivered data-driven reports and briefings to senior leadership, influencing policy and strategic direction.
• Led the design and implementation of new operational frameworks based on in-depth analysis — some of which remain in use.
• Trusted with high-responsibility tasks requiring discretion, precision, and a systems-level understanding of organizational priorities.