Lalithraj Pradhan

Business Development Executive

Hyderabad, Telangana, India26 yrs 7 mos experience

Key Highlights

  • Revived multiple products after years of decline.
  • Achieved record sales growth in competitive markets.
  • Established national brands in the food and beverage sector.
Stackforce AI infers this person is a Sales Leader in the Consumer Goods industry with a strong focus on product management and market strategy.

Contact

Skills

Core Skills

Sales ManagementTeam LeadershipBusiness Development

Other Skills

Brand AwarenessBusiness StrategyCompetitive AnalysisCompetitive Marketing StrategiesCompetitive StrategiesCustomer Relationship Management (CRM)Data AnalysisDecision-MakingDevelopment & implementation of marketing plansDistributed Team ManagementDistribution Channel ManagementDistributor ManagementEnglish TranslationExecution of Business PlansExecutive Leadership

About

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Experience

26 yrs 7 mos
Total Experience
3 yrs 1 mo
Average Tenure
--
Current Experience

Aswini homeo & ayurvedic products pvt ltd.

Area Sales Manager

Apr 2024Present · 2 yrs 1 mo

  • Revived Aswini hair oil and Subhra bath powder growth after four years of decline. Achieved highest sales contributions for Apurva coconut oil, Dia atta, and Abhra spice powder in India. Reintroduced Aduna shampoo into market after five-year hiatus. Successfully relaunched Hiran pain relief oil, securing third highest sales position in India. Rebuilt underperforming sales team and distributor network to meet company expectations. Managed over 360 distributors and an 18-member on-roll TSI sales team. Oversaw sales across both general and modern trade sectors, including Walmart, Reliance, D-MART, Ratnadeep & Vijetha S/M.
Sales StrategyInventory ManagementExecution of Business PlansSales LeadershipTeam ManagementDistributor Management+2

Aswini group

Area Sales Manager

Apr 2024Jul 2025 · 1 yr 3 mos · Hyderabad, Telangana, India · On-site

  • Sales Experience with Companies like Wipro Consumer Care, Cavinkare & Skippi Icepops With Excellent Proven Track Record.

Skippi

Regional Sales Manager

Jan 2022Mar 2024 · 2 yrs 2 mos · Hyderabad, Telangana, India

Kabra global products pvt ltd.

Regional Sales Manager

Jan 2022Mar 2024 · 2 yrs 2 mos

  • Appointed over 250 super stockiest and distributors nationwide. Launched Skippi Icepops in more than 27 states and union territories. Expanded sales team to 75+ members across India. Achieved record sales of 2.8 crores in April 2022, up from under 10 lakhs in December 2021. Established Skippi Icepops as the first national brand in its category. Recognized as Leader of the Year 2022 for outstanding performance. Joined as Channel Sales Manager; promoted to Regional Sales Manager by June 2022.
Sales StrategyDistributor ManagementTeam ManagementSales ManagementBusiness Development

Gopal snacks limited

Area Sales Manager

Apr 2021Dec 2021 · 8 mos · Hyderabad, Telangana, India

Sln coffee private limited

Area Sales Manager

May 2019Jun 2020 · 1 yr 1 mo · Hyderabad, Telangana, India

Marketing Strategy

Sln coffee pvt ltd.

Area Sales Manager

May 2019Jun 2020 · 1 yr 1 mo

  • Appointed and managed over 100 distributors across APTS successfully. Launched product in retail market, achieving presence in over 15,000 outlets. Managed a sales team of more than 50 members to drive revenue growth. Planned and implemented effective market strategies and promotional activities. Established partnerships with modern trade, key retail outlets and HORECA. Executed company policies to align operations with organizational goals. Trained and motivated sales team to meet primary and secondary targets. Monitored competitors and developed counter-strategies for market advantage.
Marketing Strategy

Snapbizz cloudtech pvt ltd

2 roles

Regional Sales Manager

Aug 2018Feb 2019 · 6 mos

Marketing Strategy

Accounts Payable Manager

Aug 2018Feb 2019 · 6 mos

  • Appointed resellers for software and hardware solutions in FMCG retail sector. Executed sales of software and hardware solutions through team and reseller partnerships. Managed usage and adaptation team to provide comprehensive support for retailers. Developed and implemented market strategies to enhance product reach.
Marketing Strategy

Cavinkare

Territory Sales Officer

Jun 2014Jul 2018 · 4 yrs 1 mo · Hyderabad, Telangana, India

Wipro consumer care and lighting

Senior Sales Executive

Oct 2007May 2014 · 6 yrs 7 mos · Hyderabad, Telangana, India

Marketing Strategy

Wipro

Senior Sales Executive

Oct 2007May 2014 · 6 yrs 7 mos

  • Achieved 70% market share of Enchanteur Deodorants & Cosmetics in Telangana region. Increased sales by 84% and 52% in 2009 and 2010 respectively. Managed primary and secondary sales across Nizamabad, Adilabad, and Karimnagar districts. Implemented timely resolution of market issues to maintain operational efficiency. Tracked competitive landscape to inform strategic decision-making.
Marketing Strategy

Patak food limited

Business Sales Executive

Jan 2004Sep 2007 · 3 yrs 8 mos · Visakhapatnam, Andhra Pradesh, India

Patak foods ind. pvt ltd.

Senior Sales Officer

Jan 2004Sep 2007 · 3 yrs 8 mos

  • Achieved volume targets through strategic alliances with modern trade, key outlets and HORECA. Managed distributor channel, ensuring effective implementation of all schemes and promotional activities. Trained and developed sales team of distributors to enhance overall performance. Oversaw financial responsibilities, including distribution management and secondary claims. Joined as Sales Officer in Visakhapatnam, promoted to Senior Sales Officer overseeing Hyderabad and Telangana districts.
Marketing Strategy

Jupiter allen india pvt limited.

Business Sales Executive

May 1997Dec 2003 · 6 yrs 7 mos

  • Achieved highest sales targets in territory, enhancing brand presence of Arnika Plus hair oil and Livosin syrup. Monitored weekly sales billing and conducted secondary follow-ups to maximize revenue. Managed distributor profitability (ROI) through strategic initiatives and support. Expanded coverage by appointing new distributors and increasing outlet visibility. Ensured timely settlement of distributor claims, fostering strong relationships. Oversaw sales and distribution targets while maintaining effective operational systems. Joined as Sales Representative, promoted to Business Sales Executive in 2002, demonstrating consistent performance.

Education

M.K.C.G. Medical College, Berhampur

Bachelor of Arts

Jan 1991Jan 1994

SKCG

High School Diploma

Jan 1989Jan 1991

Maharaja Bhog

High School Diploma

Jan 1989Jan 1989

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