Dec 2021 – Jan 2024 · 2 yrs 1 mo · Kochi, Kerala, India · On-site

• Developed various types of content, including blogs, articles, product descriptions, social media posts,
• and website content.
• Assisted the marketing team in creating content for advertising campaigns.
• Proofread and edited content to ensure accuracy, consistency, and readability.
• Conducted keyword research and used SEO best practices to optimize content for search engines.
• Developed video scripts, press releases, and user stories.
• Wrote user stories based on client requirements to guide application development.
• Crafted compelling and persuasive narratives to effectively communicate the company's message and
• brand values.
• Played a significant role in attracting and retaining customers through effective content creation and
• optimization.
• Collaborated with subject matter experts to develop technical content for whitepapers, case studies,
• and industry reports.
• Conducted research on industry trends and news to develop thought leadership content.
• Developed email marketing campaigns and newsletters to engage with customers and prospects.
• Managed editorial calendars to ensure the timely delivery of content.
• Worked with designers and multimedia specialists to develop visual content such as infographics and
• videos.
• Monitored and reported on content metrics such as page views, engagement rates, and conversion
• rates to measure the effectiveness of content marketing efforts.
• Stayed up-to-date on emerging content marketing trends and best practices to continuously improve
• content quality and performance.

Jun 2020 – Dec 2020 · 6 mos · Kochi, Kerala, India

• Developed strong writing skills by creating engaging and informative content for various platforms,
• including websites, social media, and blogs.
• Conducted extensive research to ensure the accuracy and relevance of content, while also
• incorporating SEO best practices to increase visibility and reach.
• Collaborated with team members to brainstorm and implement content strategies, resulting in
• increased traffic and engagement on various platforms.
• Assisted with content editing and proofreading to maintain a high level of quality across all published
• materials.
• Developed an understanding of content marketing and its role in driving business objectives, including
• lead generation and brand awareness.
• Demonstrated strong organizational and time management skills by balancing multiple projects and
• deadlines simultaneously.
• Actively sought feedback and incorporated constructive criticism into content development, resulting
• in continuous improvement and growth as a writer.
• Demonstrated flexibility and adaptability by adjusting writing style and tone to match the needs and
• preferences of various target audiences.
• Showcased strong attention to detail by adhering to brand guidelines and ensuring consistency in
• messaging and tone across all content.
• Contributed to a positive and collaborative team environment by communicating effectively and
• contributing to team meetings and brainstorming sessions.
• Mentored and managed junior writers, providing guidance on writing techniques, content strategy,
• and project management skills, resulting in increased productivity and efficiency among team
• members.