Jan 2024 – Aug 2025 · 1 yr 7 mos · Remote

• Identified opportunities in the driver assignment logic to reduce the order assignment time by >10%, bringing the % of cancellations down due to driver unavailability by >1pp
• Redesigned the system to evaluate the delivery partners required, by improving the accuracy of the effort that will be put in by delivery partners as well as the predicted attrition of delivery partners. The process was further automated to reduce the effort by >30%
• Designed a methodology to correlate the strain on the delivery system for each city, zone and time slot with the utilization of the delivery partners – this was subsequently used to determine the planned surges that would be required to reduce the deficit of login hours by the delivery partners
• Evaluated the conversion funnel of Genie and designed experiments to evaluate the reasons for changing funnel shape, thereby increasing overall conversion by ~5pp in 6 months
• Design and automation of self serve reporting dashboards to reduce the effort required by analytics team for analyzing trends and performing RCAs

Jan 2023 – Jan 2024 · 1 yr · Gurugram, Haryana, India

• Led Marketing mix analysis of more than 15 brands in 6 months across all product portfolios
• Addressed client questions around reallocation/optimization of spend across various promotional channels to maximize profits using regression based Marketing mix analysis.
• Led development of a dynamic test and control methodology to compute the impact of sales force promotions and channels that are continuous in nature.

Jul 2020 – Dec 2022 · 2 yrs 5 mos · Gurugram, Haryana, India

• Led a team of 15+ people from ZS India offices; and created solutions to compute the impact of promotional activity using multiple regression based techniques for our client's Global Analytics Methodology Center for US and ex-US market.
• Designed a methodology using advanced analytics modeling techniques to determine the pathway for a sales representative successfully reaching out to a health care professional using Appointment based details in Japan market.
• Led analysis in Japan market to segment the HCP (Health Care Professional) universe on the basis of potential and brand sales using clustering algorithms, and subsequently predicted HCPs that are likely to react positively to promotion using ML based models
• Designed solutions to account for changing GTM strategies in several practice areas including Sales Force optimization, and enhanced Marketing Mix and Promotion Response solutions for a wide variety of Digital and Non-Digital, Professional and Direct to Consumer Marketing Media promotion channels.
• Led and designed 8 self-serve assets for business teams to enable the users to perform analysis independently – leading to an estimated saving of $500,000 per year for the client
• Delivered the promotion impact of 10+ brands in 5+ markets on an annual basis subsequently strategize the budget allocation for professional and DTC channels to maximize profits going forward
• Designed and developed user-facing one stop web application solution to report promotion response results and help conduct budget optimization analysis

Jul 2018 – Jun 2020 · 1 yr 11 mos · Gurugram, Haryana, India

• Responsible for handling and solving all business related queries including promotion responses, promotion targeting, sales force performance
• Led automation efforts of all operationalized reports to make them a single click refresh, saving the client upwards of $100,000 annually

Jul 2015 – Dec 2015 · 5 mos · Mumbai, Maharashtra, India

• Part of Event Management Team- Asset Servicing that handles all post-event trade related actions on asset
• Responsible for handling and solving all income and tax related queries and some corporate action events from Asia-Pacific Region

May 2013 – Jul 2013 · 2 mos · Jaipur Area, India