Dec 2019 – Sep 2021 · 1 yr 9 mos

• Decision Management consultant for a leading Fortune 500, global financial services company in the United States of America
• Major achievements:
• Campaign targeting using Categorical Spend Forecasting - Marketing strategy during pandemic covering gaps in conventional campaigns
• Technologies Used:
• SAS
• Excel

Sep 2018 – Dec 2019 · 1 yr 3 mos

• Decision Management consultant for a leading Fortune 500, global financial services company in the United States of America
• Major achievements:
• Digital Spend Uplift - Increased e-commerce spend and customer foot-print on digital wallets using digital behavior patterns
• Campaign Tracking Automation Engine - Created campaign comparison performance tool; functionality to segment performance by risk/financial attributes
• Technologies used:
• SAS
• Excel
• VBA

Sep 2017 – Sep 2018 · 1 yr

• Decision Management consultant for a leading Fortune 500, global financial services company in the United States of America
• Major responsibilities:
• Drive to App Campaign - Devised marketing target strategies to keep customers engaged on digital channels
• Personalization of Payment Campaigns - Designed personalized campaigns to reduce default rates of credit card payments leveraging existing payment behavior
• Technologies Used:
• SAS
• Excel
• VBA

Jul 2015 – Oct 2015 · 3 mos · Gurugram, Haryana, India

• Management consultant to one of the leading FMCG company operating globally
• Revamped Board of Directors – Liaised with company’s Director and Company Secretary to describe new role summaries and accountabilities based on “India’s Best Boards” practices. This helped in streamlining of board’s processes and better decision making to expand the global business