Shruti Gandhi

Design Manager

Gurugram, Haryana, India12 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 12 years of experience in design and innovation.
Expert in user experience and design thinking.
Proven track record in leading multidisciplinary teams.

Stackforce AI infers this person is a UX and Product Design expert in E-commerce and Manufacturing sectors.

Contact

Skills

Core Skills

User ExperienceDesign ThinkingDesign LeadershipUser-centered DesignUx Research

Other Skills

Adobe Creative SuiteAdvertisingArt DirectionConcept DesignConcept DevelopmentCreativity and InnovationGraphic DesignIllustrationIllustratorInDesignIndustrial DesignLogo DesignMicrosoft OfficePeople ManagementPhotography

About

A people-first thinker, I thrive on collaboration, storytelling, and building empowered teams. With over 12 years of experience in insight-led innovation, I specialize in using design thinking and consumer research to craft meaningful, business-impacting solutions. I’ve led multiple end-to-end projects that merge deep consumer understanding with bold creativity. My passion lies in asking the right question - Why? What? to uncover the true needs behind behaviors. I believe radical innovation stems from observing everyday life and translating aspirations into purposeful design.

Experience

Nykaa

3 roles

Group Product Design Manager

Promoted

Apr 2024 – Present · 1 yr 11 mos · Gurugram, Haryana, India

As a design lead for Nykaa Fashion, I drive the vision and strategy to transform how users discover, explore, and shop fashion online. I lead a multidisciplinary team that has been instrumental in shaping a future-ready design approach—reimagining the digital fashion experience through insight-led thinking and innovation. By leveraging technology, personalization and user-centric approach, we’ve enhanced customer satisfaction, improved conversion rates, and strengthened loyalty. Collaborated closely with cross-functional teams to bridge the gap between online and offline retail, delivering experiences that are seamless, intuitive, and inspiring.

People ManagementUser Interface DesignUser ExperienceDesign Thinking

Product Design Manager

Apr 2023 – May 2024 · 1 yr 1 mo · Gurugram, Haryana, India

Leading product for Nykaa Fashion and seller and vendor portal (enterprise solution)

Design LeadershipUser Experience (UX)Team ManagementUser Experience

Lead Product Designer

Jul 2022 – May 2024 · 1 yr 10 mos · Gurugram, Haryana, India

Enhancing the user experience for millions of online shoppers.

User Experience Design (UED)User Interface DesignDesign ThinkingDesign LeadershipUser Experience

Nykaa

Group Product Design Manager

Jul 2022 – Present · 3 yrs 8 mos

Zilingo

2 roles

UX Lead

Aug 2021 – Aug 2022 · 1 yr

Led the design and development of Zilingo's B2B platform for sellers, enhancing user experience and engagement.
Spearheaded the Zilingo Factory initiative, optimizing workflows for factory workers in the fashion manufacturing sector.
Collaborated with cross-functional teams to gather business goals and user feedback

Sr. UX Designer

Apr 2018 – Oct 2021 · 3 yrs 6 mos

Led the design of Zilingo's B2C platform (fashion e-commerce) for Southeast Asia, enhancing user experience from onboarding to checkout.
Collaborated with cross-functional teams to optimize the interface across iOS, Android, and web platforms.

User-centered DesignUser Experience (UX)User Interface DesignUser Experience

Payu

UX Designer

Aug 2016 – Apr 2018 · 1 yr 8 mos · Gurgaon, India

Redesign of the PayU Money website to enhance the onboarding experience for SMB merchants.
Conducted in-depth user research to identify pain points and develop user-centered solutions.
Collaborated with cross-functional teams to implement design changes, resulting in improved user satisfaction.

UX ResearchUser Interface Design