Martina Gobec — Co-Founder

I work with systemic change towards the regenerative paradigm through: 1. Leadership coaching and development I grow leaders, innovators and change-makers - to lead authentically and confidently and enable their teams to do great work. 2. Team coaching and development I coach teams and organisational groups to disagree constructively, collaborate well and create alignment about the direction, strategy and execution of their work. 2. Regenerative cultures and people experiences I co-create cultural change in organisations and craft meaningful employee experiences and architecture. About me: I am an experienced strategic designer, leader, educator, and coach. My 20-year design journey took me into innovation, branding, digital product development, service design, and later on into leadership and coaching. My core expertise is in digital innovation, team dynamics, culture and coaching for change. I’m also an educator, mentor, and advisor to educational institutions in Denmark and abroad - passing on what I’ve learned to the next generation of thinkers and doers. I aim to be a role model for them and the two wonderful humans calling me mamma. As a human, I hold complexity, embrace uncertainty, and strive for creativity, simplicity, and compassion in everything I do. I’m intrigued by the unknown, the unknowable, and the big questions in life. Please do say hello! Curious to get to know you.

Stackforce AI infers this person is a leadership development and coaching expert with a focus on cultural transformation.

Location: Copenhagen, Capital Region, Denmark

Experience: 26 yrs 9 mos

Skills

Leadership Development
Coaching
Executive Coaching

Career Highlights

20 years of experience in design and coaching.
Expert in leadership development and cultural change.
Passionate about regenerative paradigms and team dynamics.

Work Experience

Better Leaders

Strategic Partner (2 yrs 6 mos)

Futurish

Co-Founder (3 yrs 4 mos)

Thought Wardrobe

Systems coach⎪Culture designer⎪Facilitator⎪Design educator (5 yrs 7 mos)

Malmö University, Institute for Interaction Design

Strategic Advisor (2 yrs 8 mos)

Vertical Strategy

Strategic Design Manager (1 yr 3 mos)

KADK

Strategic Advisor (3 yrs)

ustwo

Design Director (3 yrs 9 mos)

Design Strategist (1 yr 2 mos)

KEA - Københavns Erhvervsakademi

Visiting Lecturer (0 mo)

Hyper Island

Industry Leader (7 yrs 5 mos)

Aalborg University

Visiting lecturer (0 mo)

Designskolen Kolding

External Censor (5 yrs 6 mos)

Mentor (5 yrs 8 mos)

Visiting lecturer (6 yrs 1 mo)

Kontrapunkt

Senior Interaction Designer (5 yrs 1 mo)

Interaction Designer (1 yr 3 mos)

Sony Design Centre Europe

Human Interface Designer (2 yrs 5 mos)

BBM, Robotics Group, Germany (Nanobots Exhibition)

Interactive (Robotics) Exhibition Designer (2 mos)

Film 6000 Cinema

Film operator (5 mos)

DZS

Intern (2 mos)

Asobi, Slovenia

Freelance Designer (3 yrs 6 mos)

Designeria - various clients

Graphic and Interaction Designer (5 yrs 9 mos)

Education

MA at Designskolen Kolding

Erasmus Exchange Student at Designskolen Kolding

BA at University of Ljubljana, Slovenia, Academy of Art and Design

Martina Gobec

Co-Founder

Copenhagen, Capital Region, Denmark26 yrs 9 mos experience

Highly Stable

Key Highlights

20 years of experience in design and coaching.
Expert in leadership development and cultural change.
Passionate about regenerative paradigms and team dynamics.

Stackforce AI infers this person is a leadership development and coaching expert with a focus on cultural transformation.

Contact

martina@thoughtwardrobe.com LinkedIn

Skills

Core Skills

Leadership DevelopmentCoachingExecutive Coaching

Other Skills

CollaborationConcept DevelopmentConflict ResolutionCreative leadershipCulture ChangeData AnalyticsDesign ManagementDesign StrategyDesign ThinkingExecutive Leadership CoachingExperience DesignFacilitationFeedback LoopsInteraction DesignLeadership Development Coaching

About

Experience

Better leaders

Strategic Partner

Sep 2023 – Present · 2 yrs 6 mos · Hybrid

🌟 About us:
Better Leaders is a pioneering leadership development consultancy. Sweden-based, globally connected and committed to fostering transformative change in organizations through exceptional leadership. Leveraging evidence-based methodologies, we specialize in executive coaching, organizational relationship systems coaching (ORSC), and experiential workshop design and delivery.
Our mission is to empower leaders to realize their full potential, thereby driving organizational excellence. We facilitate deep-rooted transformations through a synergy of academic rigour and real-world application.
🌟 Key Responsibilities:
Collaborate on designing and implementing leadership development programs
Utilise advanced coaching techniques and frameworks, to facilitate meaningful change.
Engage in data-driven analysis to measure the impact of leadership interventions.
Innovation on new and up-and-coming techniques and research to foster Better Leaders.
🌟 Workshops:
Conscious Leadership
A Coaching Approach to Leadership
Happy teams
Diversity, inclusion and belonging
Feedback and impact
Lego serious play innovation-focused workshops
First 100 days coaching for new leaders
Resilience through self-leadership
🌟 Skills and tools:
Executive Leadership Coaching
Innovative Research
Workshop Design
Conflict Resolution
Team Building
Feedback Loops
Collaboration
Data Analytics

Leadership DevelopmentCulture ChangeExecutive CoachingRelationship Buildingregenerative leadershipSystems coaching+5

Futurish

Co-Founder

Nov 2022 – Present · 3 yrs 4 mos · Copenhagen, Capital Region of Denmark, Denmark · Hybrid

Partnering with progressive organizations to envision, explore and design the future of work. People experience strategy and design. Systems coaching for leaders and teams navigating transformations and change.

Leadership DevelopmentCulture ChangeExecutive CoachingRelationship Buildingregenerative leadershipSystems coaching+5

Thought wardrobe

Systems coach⎪Culture designer⎪Facilitator⎪Design educator

Aug 2020 – Present · 5 yrs 7 mos · Copenhagen, Capital Region of Denmark, Denmark

Coaching designers/innovators/change makers to be leaders. Growing teams and cultures to shape work that matters.
I combine strategy, experience design, systems thinking and coaching toolboxes to work with:
Individual leadership coaching and development
Team building, relationship and culture development
Leadership programs (individual and group)
People strategy and employee experiences
Change coaching
Learning experiences and workshops
Innovative digital products and services
Working for a systemic shift towards the regenerative paradigm.

Leadership DevelopmentCulture ChangeCreative leadershipExecutive CoachingRelationship Buildingregenerative leadership+7

Malmö university, institute for interaction design

Strategic Advisor

Jan 2020 – Sep 2022 · 2 yrs 8 mos · Malmo, Skåne County, Sweden

Leadership DevelopmentRelationship BuildingTeamwork

Vertical strategy

Strategic Design Manager

Apr 2019 – Jul 2020 · 1 yr 3 mos · Copenhagen, Capital Region of Denmark, Denmark

Leadership DevelopmentLeadership Development CoachingCulture ChangeRelationship BuildingTeamworkWorkshops+3

Kadk

Strategic Advisor

May 2018 – May 2021 · 3 yrs · Copenhagen, Capital Region of Denmark, Denmark

A part of a strategic board (Dialogpanel) at the Royal Danish Academy, Institute for Visual Design, helping shape the design education of the future.

Leadership DevelopmentRelationship BuildingTeamwork

Ustwo

2 roles

Design Director

Jun 2015 – Mar 2019 · 3 yrs 9 mos

1. Develop the people:
Guide, coach and mentor the people in my team to grow, develop and perform
Role model, encourage and support the development of leadership skills of my people
Find and develop the skills of tomorrow and acquire new members of the team
2. Develop the design discipline:
Facilitate the definition of purpose, vision and direction for the design discipline
Design, facilitate and lead processes to distribute the responsibilities of design leadership amongst the people in my team and create a clear accountability structure and raise the bar on quality of all our work
Align and ensure a healthy collaboration with the other design directors globally
3. Develop the studio:
Together with other heads of disciplines co-create and co-facilitate the overarching studio purpose and strategy and align the individual team members goals with the team goals with the studio goals
Co-develop effective processes for interdisciplinary work and organisational processes
Develop the culture and ensure organisational health
4. Develop myself:
No good leadership comes without being successfully able to lead oneself, therefore:
Reflect and gather feedback on my performance to ensure my personal growth and development
Adopt a "work in progress” mindset of a leader-in-the-making
Be compassionate with myself, so that I can role-model it with my team

Leadership DevelopmentLeadership Development CoachingCulture ChangeRelationship BuildingTeamworkWorkshops+3

Design Strategist

Mar 2014 – May 2015 · 1 yr 2 mos

Design Strategy, UX/IxD, Service Design, Visual Design. Building digital products and services.

Leadership DevelopmentRelationship BuildingTeamworkWorkshopsFacilitation

Kea - københavns erhvervsakademi

Visiting Lecturer

Apr 2015 – Apr 2015 · 0 mo · Copenhagen, Capital Region of Denmark, Denmark

Lecture on the state of digital design and the things I wish I knew when I started my design career.

Relationship BuildingTeamworkWorkshopsFacilitation

Hyper island

Industry Leader

Oct 2014 – Mar 2022 · 7 yrs 5 mos · Stockholm, Sweden

I led the Designing for people course at Frontend Developer programme for 6 weeks in 2022. I was responsible for coaching 36 students, working in 10 groups with briefs from real clients, some of whom have chosen to continue their collaboration with the students after the course.
Learning goals:
Understanding design thinking, design sprint and agile methodologies
Understanding how to work with creative processes in teams and client organisations
Understanding the business and building a strategic foundation to design from
Shaping the value creation hypothesis
Developing ideas, concepts and prototypes and testing the hypothesis/idea
Synthesising user research insights and learning how they inform the design
Crafting the final design and product storytelling/scenario-building
Building the final prototype and test
I led the Concept and prototyping module at the Mobile Creative Department for 7 weeks in 2014. Responsible for coaching 36 students, working in 7 groups with briefs from real clients, both in creative processes and teamwork. Learning goals for the course:
Acquiring project and teamwork fundamental skills
Learning the LEAN project approach, process and tools
Learning how to work with creative processes in teams and client organisations
Understanding the business and building a solid strategic foundation to design from
Shaping the value creation hypothesis
Developing ideas, concepts and prototypes and testing the hypothesis/idea
Synthesising user research insights and learning how they inform the design
Crafting the final design and product storytelling/scenario building
Building the final product and testing the design
Scoping of the implementation phase and creating a financial proposal
Preparing the final presentation and project retrospective