Arpit Awasthi

CEO

Bengaluru, Karnataka, India12 yrs 4 mos experience

Highly StableAI Enabled

Key Highlights

Led marketing for India's first AAA Battle Royale
Achieved 300% GMV growth across multiple markets
Focused on AI-powered marketing transformation

Stackforce AI infers this person is a Growth Marketing Leader in the Gaming and E-commerce sectors.

Contact

Skills

Core Skills

Growth MarketingProduct Marketing

Other Skills

AI for MarketingAnalyticsBusiness StrategyCompetitive AnalysisDigital MarketingGoogle AdwordsGrowth Marketing & P&L ManagementManagement ConsultingMarket EntryMarket ResearchMarketing StrategyOnline MarketingSocial Media Marketing

About

With 12+ years of leadership across gaming, e-commerce, and entertainment, I specialize in scaling digital brands through a balance of data, storytelling, and technology. At Mayhem Studios (MPL), I led marketing for India’s first AAA Battle Royale — driving 8M+ pre-registrations and building one of India’s largest creator-driven ecosystems. Previously, at MPL, Viacom18, and Housing, I led multi-market growth across India, Indonesia, and the U.S., achieving 300%+ GMV growth and 75M+ installs. I’m now focused on AI-powered marketing transformation including automating creative testing, ad optimization, and funnel analytics. 🔹 Areas of Interest: Growth Marketing | AI Automation | Performance Strategy | Creator Ecosystems | Product-Led Growth | D2C Scaling Let’s build the next generation of AI-first consumer brands.

Experience

Mobile premier league (mpl)

2 roles

Vice President Marketing

Promoted

Jan 2023 – Jun 2025 · 2 yrs 5 mos · Bengaluru, Karnataka, India

Heading marketing for Mayhem Studios. Directed launch of an AAA Battle Royale (UGW), hitting 2 mn pre-registrations within one month & 8mn+ in total on Play Store, marking it as India's most awaited game, reaching 400+ million users within 2 weeks of launch

AI for MarketingProduct MarketingGrowth Marketing & P&L ManagementGrowth Marketing

VP - Growth Marketing

May 2020 – Dec 2022 · 2 yrs 7 mos · Bengaluru, Karnataka, India

Managed MPL's growth across Digital Marketing, Product Marketing, SEO, and Analytics in India, Indonesia, and the USA, achieving a 300% increase in GMV within 18 months, along with slashing overall Customer Acquisition Cost (CAC) by 40% and successfully doubled user volume in India's RMG sector

Product MarketingGrowth Marketing & P&L ManagementGrowth Marketing

Anarock

2 roles

Vice President - Digital Marketing

Promoted

Sep 2018 – Apr 2020 · 1 yr 7 mos

Led a dynamic team of 25 professionals to execute successful digital marketing campaigns for premier residential, retail, and commercial projects in India. Elevated digital's contribution to the company's revenue from 10% to 25% within one year, demonstrating significant business growth and marketing efficacy.

Growth Marketing & P&L ManagementGrowth Marketing

Assistant Vice President - Digital Marketing

Sep 2018 – Jun 2019 · 9 mos

Growth Marketing & P&L ManagementGrowth Marketing

Viacom18 media private limited

2 roles

Senior Manager - Digital Marketing

Apr 2018 – Aug 2018 · 4 mos

Head of Performance Marketing - Spearheaded digital user acquisition strategies, achieving over 75 million installs from Google Play in just two years.

Performance Marketing Manager - VOOT

Jan 2016 – Mar 2018 · 2 yrs 2 mos

Housing.com

2 roles

Senior Manager - Digital Marketing

Promoted

Jun 2015 – Jan 2016 · 7 mos

Planned and executed Housing's "Look Up" brand launch campaign across all digital channels, responsible for monthly Digital Marketing planning, budgeting, and distribution of goals among different digitals marketing channels

Manager, Digital Marketing

Feb 2015 – May 2015 · 3 mos

Yepme.com

Assistant Manager, Digital Marketing

Jul 2013 – Feb 2015 · 1 yr 7 mos · Gurugram, Haryana, India

Led Yepme's international marketing strategy for Yepmeworld.com, utilizing social media, search, display, retargeting, and DSPs to enhance global reach.