Bhagyalaxmi Sahoo

Digital Marketing Specialist

India3 yrs 3 mos experience

Key Highlights

Proven track record in driving measurable business growth.
Expertise in merging organic and paid marketing strategies.
Strong foundation in consumer behavior and brand positioning.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEO and social media strategies.

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Skills

Core Skills

Digital MarketingSeo

Other Skills

Analytical SkillsBacklink BuildingCanvaChatGPTContent StrategyCritical ThinkingDMDigital Marketing MediaE-commerceEmail MarketingEmotional IntelligenceFacebook AdsFacebook MarketingGoogle AdsGoogle Analytics

About

Ambitious digital marketing professional with hands-on experience in organic marketing, including SEO, content strategy, and social media growth, with a strong understanding of consumer behavior and brand positioning. Adept at using data-driven insights to improve brand visibility, user engagement, and lead generation. While I have a strong foundation in organic marketing, I'm actively expanding my expertise in paid marketing with certifications and practical training in performance ads, campaign optimization, and media planning. My goal is to merge both organic and paid strategies for a full-funnel marketing approach that drives scalable growth. Proven track record of streamlining processes, enhancing ROI, and driving measurable business growth across diverse digital platforms. Holds an MBA in Marketing and Strategy from Amity University, with a keen focus on digital transformation and market innovation. Passionate about staying ahead of industry trends and continuously learning to deliver value through innovative and performance-focused marketing.

Experience

Keya homes pvt ltd

Digital Marketing Executive

Jul 2024 – Jul 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

1. Created impactful collateral content tailored to highlight in-house projects effectively.
2. Conducted detailed keyword research to identify and target relevant search terms for optimized content.
3. Analyzed social media engagement metrics and adjusted strategies to improve performance.
4. Achieved a 60% increase in Instagram followers by growing from 500 to 800+ through strategic content and audience engagement.
5. Gained proficiency in Canva in designing creative and engaging videos for marketing initiatives.

Digital MarketingContent StrategySEOSocial Media GrowthCanva

Gryphon digital studio

Junior Digital Marketing Executive

Jul 2023 – Jun 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

1. Developed and implemented an SEO strategy to improve organic search ranking and drive qualified traffic to the website.
2. Conducted keyword research and identified relevant search terms to target content.
3. Built high-quality backlinks to increase website authority.
4. Analyzed social media engagement metrics and adjusted strategies as needed.
5. Used analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversions, and optimize website performance.
6. Assisted with social media content for a variety of clients across different industries. For instance, M1Homes, Pilots Academy, and Futura sink - crafting engaging content and organic strategy to suit for specific target audiences.

SEOKeyword ResearchBacklink BuildingGoogle AnalyticsSocial Media ContentDigital Marketing

Traxn inc.

2 roles

Social Media Executive

Nov 2022 – May 2023 · 6 mos · New York, United States · On-site

Digital Marketing Intern

Aug 2022 – Oct 2022 · 2 mos · New York, United States · On-site

1. Performed market analysis and research on the latest trends.
2. Designed and presented new social media campaign ideas.
3. Monitored all social media platforms for trending news, ideas, and feedback.
4. Prepared detailed promotional presentations.
5. Researched and evaluated competitor marketing and digital content in Google Trends.
6. Contributed to the creation of mock-ups, email campaigns, and social media content for a diverse range of International clientele, for instance, psychological coach, option trading coach, and even a spiritual coach.

Digitaldeepak.com

Digital Marketing Intern

Apr 2022 – Aug 2022 · 4 mos · Bengaluru, Karnataka, India · Remote

D n homes private limited

Pre-Sales executive

Jan 2021 – Aug 2021 · 7 mos · Bhubaneswar, Orissa, India · On-site

1. Developed cordial relationships with clients and managers and provided services in the organization.
2. Worked as part of a team to create acquisition strategies for the sales and service groups.
3. Been responsible for actively driving and managing the pre-sales process with direct and channel customers.

Shriram life insurance

Summer Intern

Apr 2019 – Jun 2019 · 2 mos · Bhubaneshwar, Orissa

27coupons

Intern

Apr 2017 – Jun 2017 · 2 mos · Bhubaneswar, Odisha, India

During my internship in Online Marketing, I had the opportunity to learn how to create different types of promotional offers and coupon codes, which we provided to various e-commerce companies to boost their sales and customer engagement.