Jun 2023 – Present · 2 yrs 9 mos

• At CoLab, I lead the marketing and sales development teams. I own positioning, messaging, and the pipeline number. As a member of the senior leadership team, I also work cross functionally to make sure we're building a great company for our employees, customers, and shareholders.

Mar 2022 – Jun 2023 · 1 yr 3 mos

• After 6 years in manufacturing and 1 year agency side in B2B SaaS, joining CoLab was the perfect opportunity to combine the best of both worlds.
• CoLab is a cloud based platform purpose built for fast, effective design review. Using CoLab, multiple engineers, designers, and other stakeholders can review designs together and build off one another's feedback. CoLab makes it easy to review the right data (including CAD) with all the right people, capture useful feedback, and track issues through to action. CoLab pulls together design discussions previously lost in emails, spreadsheets, and notebooks into a single platform that integrates back into PLM. We call it a Design Engagement System.

Mar 2021 – Mar 2022 · 1 yr · Boise, Idaho, United States

• I joined Refine Labs as employee #20, taking over leadership of the sales and marketing functions from the founder and the COO. During my time at Refine Labs, we grew revenue over 5x and established a reputation as one of the best agencies for high growth B2B SaaS.

May 2019 – Mar 2021 · 1 yr 10 mos · Phoenix, Arizona Area

• I joined Firetrace to lead the marketing department, as a member of the board of directors. I was hired to establish the strategic marketing and product management functions. Before I joined, the marketing team was focused exclusively on communications.
• While there, I partnered with the executive team to transform the go to market strategy through market analysis and segmentation. I reorganized and grew the marketing team from 3 to 5, launched new positioning and messaging, and built the tech stack.
• Marketing sourced over $8M in pipeline in 2020, and profitability grew 440% from 2018 to 2020.

Jul 2018 – Apr 2019 · 9 mos · Phoenix, Arizona Area

• Promoted from Director to VP in 10 months.

Jul 2017 – Jul 2018 · 1 yr · Orange County, California Area

• At Sensorex, I was a 1 woman product and marketing team, with some support from interns and freelancers. I was responsible for customer research and market analysis, and I partnered with engineering and sales leadership to define the product roadmap. I also defined and executed an SEO strategy, which increased organic search traffic over 700%, leading to inbound sales opportunities and increased e-commerce revenue.
• In late 2017, Sensorex was selected to participate in a venture accelerator hosted by our parent company, Halma. During the competition, my team identified a new market opportunity and designed technology to serve an unmet customer need. We won the competition and received $150,000 in funding to pursue our idea.

Aug 2015 – Jun 2017 · 1 yr 10 mos · Various - USA, UK, and China

• I was 1 of 10 STEM graduates out of 800 applicants selected for the Halma Graduate Development Program (HGDP). The HGDP is a 2 year rotational leadership development program. As a graduate trainee, I completed 4 projects at 4 different companies, largely focused on product management and product marketing. I gained experience working abroad in the UK and China and received extensive hands on leadership training.
• Placement 1: Manufacturing Engineering at Fiberguide (Boise, ID, USA)
• Placement 2: Product Marketing at Sensorex (Orange County, CA, USA)
• Placement 3: New Product Development at BEA Asia Pacific (Beijing, China)
• Placement 4: Product Management at Apollo Fire Detectors (Havant, UK)