Jul 2011 – Mar 2016 · 4 yrs 8 mos

• Sales Responsibility for a business size of $300 Mn per annum including managing Small Business customers through distribution and B2B sales motion (Dell Team Size: 35, extended team: 500+, Region). Key goals are to manage business financials, regional opex and aligning marketing spends basis our priorities. The role scoped for North and East India Geography. Anchored a project team for "Make in India" pitch for Dell India.Company spokesperson for CSB, engaging with media to communicate Dell Strategy. Managed a special project as Head E-commerce and Dell.com for 6 months

Aug 2010 – Jun 2011 · 10 mos

• Lead Business transformation, planning and operational management of Dell's Consumer and Small Business Direct across Asia-Pacific Japan region. Identify new growth opportunities to deliver on customer and financial objectives and create the strategy to realize these opportunities. Champion best practices in a highly competitive and dynamic environment.
• Successfully conceptualized and setup a working model of a SB+ GTM for Australia and China markets to target customer life time value and grow SB Business. Operationalize the model in Australia team with revenue growth 10%+ in the key accounts patch.

May 2006 – Jul 2010 · 4 yrs 2 mos

• Drive Consumer Direct Sales team based out of Hyderabad and Gurgaon (India). Led a 300 member sales team with a business size $250 M P.A. Responsible for delivering the Revenue & Margin goals with NPS scores. Nominated as a key talent in EMEA Sales leadership team, developed a Dell Black Glove service for UK consumer customers to enhance consumer LTV. Key tasks included developing sales strategy, business plans, hiring, BPI, performance management, hiring and talent development. As a key member of Hyderabad Site leadership, headed the cost reduction programs

Apr 2002 – May 2006 · 4 yrs 1 mo

• Scope: Revenue -$30.0M P.A., Team: 46 Sales, 15 Commercial and 50 Agency Heads.
• Managing Multiple Channels- Trade, Business Sales & Direct Sales. Key Metrics were Revenue, Market Share Goals, Product Mix plans, Channel initiatives and executing marketing plans in relevant geographies. Developing & sustaining strategic relationships with key Trade Partners and Accounts building long term strengths for the company.
• Market Share Gain of 0.5% in 2 years in Delhi +NCR geography
• Network Reach enhancement by 7% and increase of share at competitive outlets
• Streamlining the pipeline management & Reporting structures in Business Sales
• Developed & implemented professionalizing of the CFA to improve the customer service levels in Delhi & NCR belts. This project involved PCFA search, negotiation, finalization and hence finally terminating the existing CFA. The transition went off smoothly without any business or legal impact
• Setting up direct Company Operations in J & K and transition the Distributor to C&FA
• Similar role for 2 years in managing Madhya Pradesh and Chattisgarh

Jan 2001 – Mar 2002 · 1 yr 2 mos

• Scope: Brand Revenue $100M P.A. Largest Brand across the industry
• Brand Revenue and Profitability. Formulating Overall Strategy, Brand gap analysis, Go to Market Strategy for Brand Extensions apart from product management for the existing line
• Managed National Launch of Tractor Emulsion (Economy Emulsion) and achieved the $4M annual target in 6 months
• Launched Market Development Initiatives across the 6 Big EE Geographies to explode the Sales out & seed the product for long term growths.

Jun 1997 – Dec 2000 · 3 yrs 6 mos

• Scope: $ 3M PA, Team Size-8
• Revenue, Sales Management, product plans, Channel Partner (Coverage & Reach), Partner management. Smooth transition of takeover of Distributor Operations in Delhi with no impact to Business continuity. Key challenge was to hire sales teams & ramp, Dealer account reconciliation and old issue resolution. First year results, volume Gr 40% with market share gain of 2%.Also, led the Business Sales team and build a Sales Model to deliver a annual target of $0.5M in first year. Developing & starting Relationships with the key influencers such as contractors, Architects, Interior Decorators, Engineering firms.

Jun 1993 – Jun 1995 · 2 yrs · Faridabad Area, India

• Assistant Manager, Product Development Team (Transmission). Led Project team to adopt the Internal Gearing Technology into Tractor Transmission Systems. Prototype was developed and the team got awarded for outstanding achievement