Nikhil Santhosh

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs experience

Highly Stable

Key Highlights

Expert in crafting performance-driven content strategies
Proven track record in boosting organic traffic and engagement
Skilled in data-driven frameworks for marketing optimization

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO and content strategy across multiple industries.

Contact

nikhil.santhosh@affle.com LinkedIn

Skills

Core Skills

Digital MarketingSeoContent StrategyContent CreationPerformance Marketing

Other Skills

AhrefsAsanaBufferCanvaClearscopeCommunicationCopywritingCreative WritingDigital Marketing ExperienceEnglishEnglish TeachingFacebook MarketingFacebook for BusinessFigmaGoogle Ads

About

Digital Marketing and Content Strategy Leader with 4.5+ years of cross-industry experience in AdTech, SaaS, e-commerce, B2B, and mobile ecosystems. I specialize in crafting full-funnel, performance-driven content strategies that directly align with business KPIs, spanning Advanced SEO, UX Writing, multilingual localization, and integrated omni-channel paid media campaign planning. My expertise includes authoring technical whitepapers, LTV-focused playbooks, conversion-optimized case studies, and high-impact microcopy for channels like Google Ads and LinkedIn Ads, developed in close collaboration with cross-functional product and design teams. I've successfully led inbound marketing and growth initiatives, applying data-driven frameworks like GA4-based customer journey mapping, persona development, and A/B testing/CRO to maximize acquisition and retention across organic and paid funnels. Technical Proficiency: Expert use of SEMrush, Ahrefs, Surfer SEO, and Clearscope for competitive analysis; Google Tag Manager and Google Search Console for tracking; Jasper AI for generative content scaling; and Figma/Canva for design alignment. I leverage Meta Ads, Google Ads, and LinkedIn Campaign Manager for execution and optimization, consistently delivering measurable outcomes: boosting organic traffic, improving keyword rankings, and enhancing CPA/ROAS across all digital touchpoints.

Experience

Affle

Assistant Manager - Marketing

Jun 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

Developed multilingual content strategies aligned with global business goals using HubSpot, SEMrush, and Notion
Authored technical blogs, whitepapers, playbooks, and newsletters across AdTech, SaaS, and mobile marketing verticals.
Boosted organic traffic by 38% in 6 months through targeted SEO efforts and content funnel optimization. Increased social engagement by 52% via strategic LinkedIn and Instagram campaigns, supported by Hootsuite and Buffer.
Executed campaign tracking and performance reporting using Google Tag Manager and Google Search Console. Used Google Ads to boost performance of integrated campaigns, driving precision retargeting.
Applied A/B testing and CRO techniques to optimize landing pages and email content.
Drove festive campaigns that resulted in 9K+ new customer acquisitions, powered by integrated marketing and precision retargeting strategies.
Delivered high-impact presentations and marketing decks using PowerPoint, Canva, and Google Slides for C-suite stakeholders and collaborated cross-functionally via Trello and Asana to ensure timely execution across business units.
Contributed to inbound marketing and growth initiatives through persona development and customer journey mapping.
Scripted video content and collaborated with designers via Canva and Adobe XD to deliver cohesive brand narratives.

HubSpotSEMrushNotionGoogle Tag ManagerGoogle Search ConsoleGoogle Ads+9

Jain (deemed-to-be university)

Senior Content Writer

Dec 2023 – May 2024 · 5 mos · Bangalore Urban, Karnataka, India · On-site

Created SEO-optimized landing pages and microsites, improving keyword rankings for 75+ strategic pages and increasing organic page traffic by 42% through targeted on-page/off-page SEO, content optimization, and conversion rate optimization (CRO) tracking.
Conducted competitive analysis and keyword research using SEMrush, Ahrefs, Surfer SEO, and Clearscope. Executed multilingual content plans tailored to diverse personas and regional audiences, including localization and translation memory management.
Produced technical whitepapers, detailed case studies, and high-converting video scripts to support full-funnel lead generation and performance marketing efforts. Supported integrated campaigns with content audits, gap analysis, and agile editorial planning.
Collaborated with design and UX teams via Figma and Canva to align storytelling with user experience, ensuring brand consistency across all digital touchpoints.
Managed content calendars and social media assets using Trello and Hootsuite, applying inbound marketing principles to enhance visibility and engagement across B2C channels, including paid social strategy implementation.
Delivered comprehensive performance reports and insights using Google Analytics (GA4), Google Search Console, and Looker Studio (or Tableau) to inform data-driven content strategy and ROI.

SEMrushAhrefsSurfer SEOClearscopeFigmaCanva+5

Glance

2 roles

Senior Copywriter

Promoted

Feb 2022 – Dec 2023 · 1 yr 10 mos

Created engaging content for blogs, push notifications, social media, and interactive app quizzes focused on mobile-first audiences.
Managed editorial calendars and optimized distribution across channels using Buffer and Hootsuite.
Improved app engagement through performance marketing and re-engagement campaigns during seasonal spikes.
Supported content funnels and integrated marketing efforts with strategic storytelling and UX writing.
Coordinated with stakeholders via Asana and Google Suite to maintain quality and consistency.
Applied CRO and persona-driven messaging to boost retention and conversion metrics.
Conducted content audits and contributed to customer journey mapping across mobile platforms.

BufferHootsuiteAsanaGoogle SuiteContent CreationPerformance Marketing

Copywriter

Feb 2022 – Oct 2023 · 1 yr 8 mos

Nostragamus || gambit sports

Content Writer

Feb 2021 – Feb 2022 · 1 yr · Bangalore Urban, Karnataka, India

1. My work required me to create content for the quiz section of the application for which I conducted extensive research and study on all sorts of topic varying across all the spectrum. This means I had to co-ordinate with the entire team and head of the customer engagement department and make sure that I put out content that is not repetitive and produce attention grabbing content.
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
2. Monitored competitor content to identify areas for improvement in client campaigns.
3. Formatted content to adhere to industry-specific style guides.
4. Crafted SEO-friendly content for websites and blog posts to increase organic traffic.