Adyasha Kar

Digital Marketing Specialist

Mumbai, Maharashtra, India4 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Expert in cultural analysis and consumer behavior.
Proven track record in digital marketing strategies.
Strong background in branded content development.

Stackforce AI infers this person is a Marketing Professional with expertise in consumer insights and digital strategy.

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Skills

Core Skills

Cultural AnalysisResearch

Other Skills

360 CampaignsAdvertisingBranded ContentCampaign StrategiesContent MarketingContent StrategyDigital EthnographyDigital MarketingE-CommerceInsight MiningMicrosoft ExcelMicrosoft PowerPointProject ManagementRetail MarketingSocial Media

Experience

Tira

Marketing Manager

Mar 2023 – Present · 3 yrs · Mumbai Metropolitan Region · On-site

Viacom18 media private limited

2 roles

Senior Executive - Innovations & Client Solutions (Branded Content)

May 2022 – Feb 2023 · 9 mos · Mumbai, Maharashtra, India

Management Trainee - Innovations & Client Solutions (Branded Content)

May 2021 – May 2022 · 1 yr · Mumbai, Maharashtra, India

Dy works

Strategy Intern

May 2020 – Jul 2020 · 2 mos · Mumbai, Maharashtra, India

Mapped shifts in consumer behaviour and identified product opportunities in a Covid-19 era for a leading lifestyle brand entering India
Decoded categories leveraging the pandemic with a focus on digital usage, sexual wellness, and liquor
Developed case studies based on innovations in global business models driven by Covid-19 with a focus on retail and alcohol industries
Final recommendations made based on trendspotting (current and future consumer trends), opportunity spotting, and insight mining

Cultural AnalysisResearchDigital EthnographyTrendspottingInsight Mining