Vviral S.

CEO

Pune, Maharashtra, India19 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Unified 20 legacy apps into one platform.
  • Accelerated release velocity by 42% and saved $3.25M/year.
  • Drove 7.2x campaign effectiveness through data-informed UX.
Stackforce AI infers this person is a SaaS and Retail UX/CRO expert with a strong focus on data-driven design and automation.

Contact

Skills

Core Skills

Ux StrategyProduct ManagementData ScienceUx TransformationProject ManagementTechnical LeadershipUi Development

Other Skills

AI personalizationAgile MethodologiesAgile Project ManagementAnalytical SkillsBusiness Case PreparationBusiness DesignBusiness Process ImprovementBusiness RequirementsCascading Style Sheets (CSS)Chatbot DevelopmentCommunicationConsultingCustomer BOTCustomer EngagementCustomer Experience Management

About

I’m a UX & CRO executive who blends data science and agentic AI to ship faster, convert better, and de-risk big bets. I’ve led platform unifications, built automation & AI-assisted workflows, and scaled experimentation to deliver measurable gains at Fortune-100 scale. Highlights: > Unified 20 legacy apps into one platform; standardised UX, cut friction, and lifted operation reliability. > Accelerated release velocity by 42% and delivered $3.25M/year in savings through UX transformation & product ops. > Drove 7.2x campaign effectiveness for digital vendor marketing via data-informed UX and CRO. > Led AI/RPA/test-automation initiatives; improved product performance by 32% and reduced manual effort/error. What I do best > Enterprise UX leadership • CRO & experimentation (A/B/N) • LLM / GenAI-assisted design & research • Product analytics & growth modelling • Accessibility at scale • CI/CD for design systems • Cross-functional org design & talent development. What I’m exploring next (remote) Design Head/Director roles where experimentation + AI + UX can compound growth across funnels, product surfaces, and internal ops.

Experience

Dell emc

Innovation leader

Apr 2017Present · 8 yrs 11 mos · Pune

  • > Defined and executed UX strategy for global OSC; harmonized diverse apps into a single, data-driven platform (20→1).
  • > Built automation stack (RPA, AI/ML, test automation) → 32% performance lift; CI/CD-aligned UX ops.
  • > Founded the GOPO automation team to reduce manual work and error rates; embedded AI chatbots for support.
  • >> Outcomes: faster releases, higher stability, clearer data lineage for decisioning (add your exact deltas if available).
Statistical ModelingBusiness DesignDesign GuidelinesManaging Large Scale ProjectsBusiness Case PreparationStakeholder Management+8

Target

4 roles

Senior Manager

Promoted

Mar 2016Apr 2017 · 1 yr 1 mo

  • > Led UX transformation; 42% faster release cycles and $3.25M annual savings via process, systems, and design ops.
  • > Owned $6M budget; orchestrated UX, publishing, dev, QA, and live-site teams to deliver at scale.
  • > Elevated accessibility research & design; set guidelines for inclusive experiences across .com and mobile.
Information ArchitectureGo-to-Market StrategyPartner Relationship ManagementData AnalysisManaging Large Scale ProjectsUser Journey Mapping+11

Interactive Project Manager

Sep 2012Apr 2016 · 3 yrs 7 mos

  • > Delivered Flexible Fulfillment and SlingShot CMS; grew UX team to 12; shifted Waterfall→Scrum.
  • > Built product roadmaps and analytics loops to improve customer-facing journeys.
Design GuidelinesGo-to-Market StrategyPartner Relationship ManagementDesign CollaborationManaging Large Scale ProjectsJavaScript+13

Project Leader Interactive

Promoted

Apr 2011Sep 2012 · 1 yr 5 mos

  • Experienced Technical Project Lead with a proven track record of delivering complex projects on time and within budget. Skilled in leading cross-functional teams, driving technical excellence, and ensuring successful project outcomes. Adept at balancing technical expertise with project management skills to achieve optimal results.
  • Key Responsibilities and Achievements:
  • Team Leadership:** Led and mentored cross-functional teams, fostering a collaborative and high-performance work environment. Effectively communicated project goals and expectations, inspiring teams to achieve excellence.
  • Technical Expertise:** Possess a deep understanding of various technical domains, including software development, system integration, cloud computing, and data analytics. Leveraged technical knowledge to provide valuable insights and guidance to teams.
  • Technical Roadmaps:** Developed technical roadmaps aligned with business objectives, guiding the team in achieving long-term technical goals.
  • Documentation and Reporting:** Maintained accurate and up-to-date project documentation, including project plans, status reports, and technical specifications. Provided regular reports to stakeholders on project progress and performance.
  • Skills:
  • Technical Leadership:** Ability to lead and guide technical teams, providing technical direction and solving complex challenges.
  • Resource Allocation:** Ability to allocate resources effectively to meet project requirements and deadlines.
  • Problem-Solving:** Strong problem-solving skills, with the ability to think critically and find innovative solutions.
  • As a Technical Project Lead, I am committed to driving excellence, fostering innovation, and delivering successful projects that meet the highest standards of quality and technical excellence. With a blend of technical expertise and project management skills, I am dedicated to leading teams to achieve their full potential and deliver exceptional results.
Design GuidelinesDesign CollaborationStakeholder ManagementMarket AnalysisProduct ManagementAgile Methodologies+6

Sr. Team Lead, Interactive

Jul 2009Apr 2011 · 1 yr 9 mos

  • Responsibilities:
  • Presently responsible for developing solution for the finance modules with the new upcoming technologies and tight involvement of Web 2.0 concepts
  • Currently I am involved in application design for documents, digital assets managements.
  • Designing full strategy for the modules
  • Handling Product concepts through Information Architecture, Interaction Design and Visual Design.
  • Designed content/multimedia for web-based applications.
  • Worked closely with the development team
  • Developing functional mockups with javascripts
  • Marketing Communications and Product Interface Design, Maintaining Branding, Identity, and creative processes for Online and Print assets—Newspaper Ads & Poster Design, lead-generation campaigns,
Design GuidelinesStakeholder ManagementMarket AnalysisBusiness DesignProduct Management

Cisco webex

UI Architect

Jun 2006Jun 2009 · 3 yrs · Bangalore, San Jose

  • Managed cross-functional teams globally across China, India, US
  • Facilitated pre-sales support by designing & developing applications like OneView,
  • MyResources and WebEx Connect, projecting the scope of products to the sales team
  • Acted as a technical lead for UI development and worked on technologies viz. Web Logic,
  • Handled Product concepts through Information Architecture, Interaction Design, and Visual Design and participated in conceptualizing products such as webEx connect & Meet me now
  • Lead a unified design, tone, and voice to create effective communication.
  • Recruit and lead a team of passionate copywriters and designers
  • Collaborate with creative team members to guide concept, brand, and copy direction
  • Worked in close collaboration with Marketing, UX, and Business Development to create and execute marketing campaigns
  • Leverage data in a way that informs the design decisions
  • Build and maintain copy style guidelines and best practices
  • Collaborated with marketing teams to help hone and understand the messaging strategy, in conjunction with brand copy guidelines.
  • Established the style guide of the legacy application. This was to redefine the new style along with the look and feel with robust testing
  • Ensure copy tone and style consistency across the ecosystem
  • Contribute to brainstorming and creative brief development
  • Work with external agencies as needed to ensure consistency of voice and terminology Lead the design effort and wireframe the entire project for the business approval.
Design GuidelinesPrototypingStakeholder ManagementProduct ManagementUI Development

Education

Liverpool John Moores University

Master's degree — Data Science

Apr 2023Present

International Institute of Information Technology Bangalore

Executive Post Graduate Programme in Data Science — Data Science

Apr 2023Present

upGrad.com

Certified Product Manager — Product Management

Jun 2017Jun 2018

Scrum Master

Certified Scrum Master — Scrum

Jan 2014Jan 2014

Arena Multimedia

Advanced Diploma in Multimedia and Design — Web Development

Jan 1999Jan 2001

LinkedIn Learning

Design thinking

Jan 2021Jan 2021

Scrum Product Owner Accredited Certification

SCRUM PRODUCT OWNER ACCREDITED CERTIFICATION — Product Owner Accredited Certification

Jan 2014Jan 2014

Gujarat University

Bachelor of Commerce (B.Com.) — Accounting

Jan 1996Jan 1999

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