Santosh Roy

Business Development Executive

Gurugram, Haryana, India6 yrs 6 mos experience
AI ML PractitionerAI Enabled

Key Highlights

  • Achieved 35% boost in organizational profitability.
  • Led initiatives resulting in 40% reduction in MIS closure time.
  • Recognized as top 5% employee for exceptional contributions.
Stackforce AI infers this person is a Business Analyst with expertise in data-driven strategies and operational efficiency in the e-commerce sector.

Contact

Skills

Other Skills

AlgorithmsAuditAuditingBusiness AnalysisBusiness Intelligence (BI)Business ProcessBusiness StrategyBusiness financeCommunicationCustomer Relationship Management (CRM)Data AnalyticsData ModelingData ScienceData StructuresData Visualization

About

Summary As a Business Analyst with nearly 5 years of experience, I’ve successfully driven a 35% boost in organizational profitability and a 5% increase in revenue. My expertise spans R, Python, Pandas, Numpy, SQL, and Power BI, with a strong focus on supply chain management and inventory oversight. Recognized with the prestigious 'Most Impactful' award, I’m proud to be among the top 5% of employees for my exceptional contributions to the firm's success. Lenskart I specialize in driving business impact through data-driven strategies. In my recent role, I collaborated with Business and Operations teams to implement advanced forecasting techniques using Power BI and SQL, achieving a 3% boost in EBITDA. I led due diligence for a ₹450 crore omni-channel eyewear business, leveraging Redshift SQL and Excel to manage risk and ensure compliance. By developing an automated Power BI dashboard with MySQL, I reduced MIS closure time by 40%, enhancing operational efficiency. Additionally, I directed the creation of a revenue management dashboard using Power BI and DAX, streamlining investor KPI reporting. Convosight I have a proven track record of leveraging advanced analytics to drive significant business results. At Facebook, I boosted revenue generation for Community Admins by 40% through the implementation of cutting-edge analytics. I collaborated closely with Product and Marketing teams to redesign and automate brand campaigns, leading to a 25% increase in client retention. Additionally, I streamlined analytical frameworks with the Marketing Team, which contributed to a 12% growth in customer loyalty metrics and enhanced campaign monetization. Executed data extraction and manipulation on extensive relational datasets of around 5 million rows. Developed advanced sentiment and emotion models using machine learning techniques like XG Boost, providing deep insights and interpretation of complex data patterns.

Experience

6 yrs 6 mos
Total Experience
1 yr 7 mos
Average Tenure
1 yr 7 mos
Current Experience

Noise

Business Finance Manager

Oct 2024Present · 1 yr 7 mos · Gurugram, Haryana, India · On-site

  • 1) Developed and implemented a Noise Product Scorecard model. This contributed
  • to the reduction of ~4 Cr in P&L impact for FY25 by optimizing decision-making,
  • identifying key performance gaps, and aligning product strategies with optimizing
  • business goals.
  • 2) Managed end-to-end distribution operations for Bose, overseeing ~₹8 Cr MOM
  • purchase orders and ~₹12 Cr in inventory valuation, ensuring timely fulfillment and
  • seamless coordination with suppliers and online marketplaces.
  • 3) Created the AOP for Bose's distribution model, P&L creation , MIS creation ,
  • aligning sales forecasts, inventory planning, and promotional strategies with overall
  • business objectives.
  • 4) Spearheaded the launch of new Bose products on Amazon and Flipkart, driving
  • visibility and sales, while executing strategic discounting initiatives and ensuring
  • strict compliance with brand and channel guidelines.
  • 5) Implemented a comprehensive ₹200 crore noise inventory optimization flow
  • system, which significantly improved inventory management and demand-supply
  • alignment.

Lenskart.com

Business Analyst

Sep 2021Oct 2024 · 3 yrs 1 mo · Gurugram, Haryana, India · On-site

  • 1) Collaborated with Business and Operations teams, to assess inventory aging
  • dynamics, implementing forecasting techniques using Power BI and advanced SQL
  • window functions. This initiative led to a notable 3% increase in EBITDA, demonstrating
  • expertise in strategic forecasting and financial performance enhancement.
  • 2) Led due diligence for a 450 crore omni-channel eyewear business, evaluating risk
  • factors through analysis of Redshift SQL databases and Excel. Ensured compliance with
  • end-user standards, facilitating informed decision-making.
  • 3) Established cross-functional collaboration between business and technical teams to
  • enhance ERP processes. Developed an automated Power BI dashboard with MySQL
  • queries, reducing MIS closure time from 20 days to 12 days and improving operational
  • efficiency by 40%.
  • 4) Directed the development and deployment of a revenue management Power BI
  • dashboard using DAX queries and relational databases such as MySQL and PostgreSQL.
  • This effort accelerated investor KPI reporting by 47%, reducing the reporting timeframe
  • from 15 days to 8 days.

Convosight

2 roles

Data Analyst

Feb 2020Aug 2021 · 1 yr 6 mos · Delhi Area, India

  • Enhanced revenue generation for Facebook Community Admins
  • by implementing advanced analytics resulting in a 40% increase
  • in group monetization.
  • Collaborated with Product and Marketing team to redesign and
  • automate Brand campaigns, driving a 25% increase in client
  • retention.
  • Streamlined automated analytical frameworks with Marketing Team
  • which directly facilitated to a 12% growth in customer loyalty

Data Science Intern

Nov 2019Jan 2020 · 2 mos · Delhi Area, India

  • · I have done reporting and dashboard creation for different brand's on Content Marketing.
  • · I am working on Sentimental Analysis Model for will go for production for the Saas product of
  • our company which is
  • Convosight In the Sentimental Analysis.
  • · I have done data tagging , data visualisation for the model.
  • · I have done Amazon Scraping for the reviews in python.
  • · I am the owner of one of the Google Sheet of this company where Brand's team see there
  • facebook post Insights
  • and it was built through Advanced Excel Formula's

Chegg india private ltd

Subject Matter Expert-statistics

Jul 2019Nov 2019 · 4 mos

Education

University of Kalyani

Master's degree — Mathematical Statistics and Probability

Sep 2017Sep 2019

University of Kalyani

Master of Science — Statistics

Jan 2017Jan 2019

University of Calcutta (maulana azad college)

Bsc honours — Statistics

Jan 2014Jan 2017

Bhai parmanand vidya mandir, delhi

Higher secondary education

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