May 2024 – Feb 2025 · 9 mos · Mumbai, Maharashtra, India · On-site

• Deputed as Senior Manager at KEC International for Asian Cable business.
• Spearheading the business development team for Asian Cables, successfully expanding market outreach in West and South India. Generated an additional topline revenue of Rs 300 million in just 3 months.
• Leading the Digital Media Marketing Team, fostering strong customer connections and achieving a 15% increase in followership quarter-over-quarter.
• Directing marketing activities by actively participating in global exhibitions and forums, organizing seminars across various sectors. Successfully secured new product approvals from customers.
• Devising comprehensive Go-to-Market strategy for new products, leveraging in-depth market analysis to assess potential, identify optimal channels, and formulate competitive pricing strategies.

Apr 2023 – Apr 2024 · 1 yr · Kolkata, West Bengal, India · On-site

• Took career break to pursue Full time MBA from IIM Calcutta

Jun 2022 – Apr 2023 · 10 mos

• Developed and executed North India polymer sales plan of 52 polymer grades for ~500 customers with an annual turnover of INR 50 Bn/yr
• Spearheaded sales of plastic packaging polymer grade with an annual turnover of INR 10 Bn/yr and achieved growth of 8% (INR 60 Mn/yr) in the operating margin during 2022-23
• Implemented strategic pricing framework and achieved growth of 5-6% Q-o-Q sales, adding revenue of INR 6 Bn during 2022-23
• Reduced delivery lead time by 20% (5 days to 4 days) for customers through grade-wise inventory planning at 25 regional distribution centres, bolstering customer retention and service
• Led a team of 9 people to conduct User Acceptance Testing of company-wide CRM portal, resulting in platform improvement and 30% growth in the adoption rate.
• Saved INR 3 Mn/yr on electricity cost at 25 warehouses by commissioning roof-top solar systems with 100 KW power capacity.
• Led IndianOil’s pavilion at the flagship Petrochemicals trade show ‘PlastIndia’22’ (200K+ footfall) and generated ~100 business leads (INR 100 Mn/yr)

Jun 2019 – May 2022 · 2 yrs 11 mos

• Achieved CAGR of 12% in the area’s revenue (2019-22) by managing B2B sales of 40 polymer grades to 95 customers of the plastic sector with an annual turnover of INR 4.5 Bn/yr in Punjab and J&K
• Developed a new market of INR 500 Mn/yr for 15 niche grades by offering value-added grades, customized product mix, multiple sourcing points, and cost-saving avenues to customers
• Tapped a new revenue stream of INR 150 Mn/yr by onboarding 12 customers in the Srinagar, Pulwama, and Poonch districts of J&K through strategic B2B marketing efforts.
• Pioneered adoption of JIT inventory model to 20 customers by optimizing inventory level at three local warehouses, yielded reduction of inventory holding cost by 25-30% for the customers, thus increasing customer loyalty
• Generated sales leads of INR 150 Mn/yr by crafting polymer advertising campaigns for newly launched grades at 215 IndianOil’s retail outlets in Punjab and J&K

Aug 2015 – May 2019 · 3 yrs 9 mos

• Negotiated supply terms for specialty petrochemicals with major polyester players, finalizing sales contracts of annual revenue of INR 60 Bn (2015-19)
• Onboarded 4 major polyester manufacturers (annual revenue INR 1.2 Bn/yr) through strategic B2B marketing and sales discussion with CXOs
• Developed a market of INR 1 Bn/yr through strategic product placement in the spot market with 35 customers
• Achieved 20% higher net margin (INR 2.5 Mn/yr) versus domestic market in slow-moving products by finalizing export contract of INR 120 Mn/yr for 5 years
• Provided critical UI/UX inputs and managed a team of 5 people to implement a customer interface mobile APP for seamless customer registration, and real-time order tracking, thus reducing customer onboarding process by 50%. (4 days to 2 days)

Jan 2015 – Jul 2015 · 6 mos · Kolkata, West Bengal, India · On-site

• Negotiated business terms with Vietnamese Navy for export of three hovercrafts.
• Formulated formulae pricing for supply of warships to Govt. of India.

May 2013 – Jun 2013 · 1 mo · Lucknow, Uttar Pradesh, India

• Project: Optimisation of SOPs for work stations

May 2012 – Jun 2012 · 1 mo · Jhansi, Uttar Pradesh, India

• Project undertaken: Development of WAG-7