Feb 2022 – Jan 2023 · 11 mos · Gurugram, Haryana, India

• Lead the Emerging Markets Hub adidas Membership Program & CRM Analytics. Working across countries like TR, UAE, IN, ZA & IL. Driving core KPI growth through thorough analysis of marketing activations, CRM channels & digital activation
• Computed a strong member acquisition opportunity, with an in-depth analysis of the consumer journey. Building business case for strong active non-member targetable base by working with media & activation teams, creating CRM journeys based on segmented database, getting legal approvals, and tracking the performance of each campaign
• Drove end-to-end analytics for FIFA WC’22 for Emerging Markets, collaborating cross teams, countries, formulating targets and planning the scorecard for KPIs for daily reporting & deep dive

Sep 2020 – Feb 2022 · 1 yr 5 mos

• Built an end to end multi touch marketing attribution system for omni channel business, efficiently solving for budget allocation across verticals
• Successfully defined the need, opportunity and performance for virtual reality features like – augmented reality (AR), 3D try on and frame size, enabling users to get a wholesome assisted sales flow onlin

Apr 2019 – Sep 2020 · 1 yr 5 mos

• • Drove growth for online eyewear category (eye, sun, contact lens), using customer segmentation level data at adobe analytics & transaction level – like page views, product funnels, city, category preference, pricing, content consumption, brands etc.

Oct 2017 – Apr 2019 · 1 yr 6 mos · Bangalore

• 1.7+ years’ experience in solving business problems across various domain like cashless products – postpaid/prepaid.
• Drove growth for Ola Money Postpaid product through new acquisitions and increased value and volume (~300%) on Ola Platform and External Merchants using various channels.
• Planned campaigns for user adoption communications through analysis of cost for each channel, peak hour exploration, content optimization and identifying target users based on their characterization.
• Constructed funnel conversions for various products build for repayment of Ola Money Postpaid, by analyzing all the payment processes provided to users.
• Cost Reduction by dynamic distribution of traffic on different payment gateways, leading to cost reduction by 10% QoQ

Nov 2015 – Oct 2017 · 1 yr 11 mos · Bengaluru Area, India

• Developed Machine Learning Predictive models (Random Forest/C5.0/Naïve Bayes) to predict the outcome of each deal in the pipeline for Hewlett Packard Enterprise along with other Data Insights, based on historical patterns of various deal parameters
• Created Qlikview Dashboard At WW level, based on historical patterns of several deal parameters, achieved/presented 75%+ accuracy of winning/losing the deal, which supports sales managers in deciding the focus areas for improvement
• Created Tableau Dashboard objects like tables, views, procedures, triggers, and functions. Developed Auto Regressive Distributed Lag Model using GRETL Tool, to provide sales ($) of forthcoming months, achieving 80%+ MAPE accuracy, using sales, pipeline & inventory variables.
• Developed R package for a Sales Forecasting project for data preparation, optimization and forecasting for channel partners at WW level
• Providing quarterly analysis on Distributors & End Customers of HPE to alleviate growth in business through channel partners
• Developed & led implementation of sales strategy for a Server Product to reach a stronger market position of the product in India

Aug 2014 – May 2015 · 9 mos · Chennai

• Mentored kids of age 5 - 15 in various co-curriculum activities. Taught dancing of various forms hip-hop, bollywood, free style etc, every sunday.

May 2014 – Jul 2014 · 2 mos · Bangalore

• Completed the entitled project of forecasting for the Partner Sales, consolidated, prioritized and prepared a huge data for creating a dashboard, providing forecasted values of sales for all the partners. Analyzed the forecast and provided actionable insights for growth opportunities.