Priyanka Srinivasagopalan

Co-Founder

Delhi, India10 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led design for user acquisition in a major mobility app.
Developed user-centered healthcare solutions with significant impact.
Expert in both product design and architecture.

Stackforce AI infers this person is a Product Designer with expertise in User Experience and E-commerce across Mobility and Healthcare sectors.

Contact

Skills

Core Skills

User ExperienceExperience Design

Other Skills

A/B testingAdobe Creative SuiteArchitectureArduinoAutoCADB2BB2CCascading Style Sheets (CSS)Content strategiesCreative directionData driven designDesign ThinkingE-commerceEngagement designGrasshopper

About

I am a product designer and an architect. I am a Senior Product Designer at Zomato, designing experiences around food.

Experience

Zomato

2 roles

Design Lead

Promoted

Nov 2022 – Present · 3 yrs 4 mos · Gurugram, Haryana, India

Senior Product Designer

Jan 2021 – Nov 2022 · 1 yr 10 mos · Gurugram, Haryana, India

User research & product design across B2C and B2B products, solving for varied user needs within the delivery & dining ecosystem.

User researchProduct designB2CB2BUser ExperienceExperience Design

Free now (formerly mytaxi)

Senior Product Designer - Growth

Oct 2019 – Jan 2021 · 1 yr 3 mos · Hamburg, Hamburg, Germany

Lead the design for user acquisition and engagement for the ride hailing part of the business with > 1.3 million monthly active users in over 100 European cities, using data driven design.
Conceptualized and implemented 5 A/B tests as part of a cross functional growth team, to improve user acquisition and conversion, resulting in 5% increase in registration conversion and >4.2% increase in opt-in for GDPR.
Launched weekly and monthly micro-mobility packages for purchase through the app reaching out to >1 million users.

User acquisitionEngagement designData driven designA/B testingUser ExperienceExperience Design

Sinnerschrader

2 roles

Product Designer

Promoted

Sep 2018 – Sep 2019 · 1 yr

Lead UX designer on Audi’s B2C e-commerce platform catering to the European after sales service market.
Handled the entire product life cycle, from developing the product vision and facilitating ideation workshops to solving complex technical challenges and creating content strategies for a seamless online shopping experience for the user.
Also worked on an online magazine and e-commerce platform for Telefonica and designed a blended learning platform for school students, for Accenture.

UX designProduct life cycleE-commerceContent strategiesUser ExperienceExperience Design

Junior Product Designer

Dec 2017 – Aug 2018 · 8 mos

Fjord

Internship

Dec 2016 – Mar 2017 · 3 mos · Berlin

Revamped Deutsche Bank’s investment platform Max Blue, catering to users across Europe.
Streamlined the user flow towards reducing drop offs in the savings accounts registration process.

Bloodline labs

Co-Founder and Creative Head

Jun 2012 – May 2014 · 1 yr 11 mos

Bloodline is a mobile and web based service for real time connection between patients, blood donors and medical institutions. It has over 40,000 registered users. I led the creative team in building a user-centred product.
Bloodline has received recognition at the Stanford E-Bootcamp '13, the NASSCOM Social Innovation Challenge 2013, and was given the Innovation and Entrepreneurship Award 2013 by AIIMS, Delhi and Oklahoma State University, USA.
It has also been featured on various media platforms like Wired (UK), Times of India, The Hindu, YourStory and Startup Central.

Creative directionUser-centered designSocial innovationUser ExperienceExperience Design

Stup consultants p. ltd

Architect Trainee

Jun 2012 – Apr 2013 · 10 mos

Collaborated with architects, engineers, designers and contractors to conceptualize, develop construction drawings and redesign several projects across Private and Public sectors.
Designed the concepts for the winning bids to build the prestigious Indian Institute of Management campus at Trichy (project worth $ 75 Mn) and Integrated Knowledge Park in Chennai for the Government of Tamil Nadu.