Anchal Chetal

UI Designer

Bengaluru, Karnataka, India13 yrs 3 mos experience

Key Highlights

Over 8 years of experience in visual communication design.
Expert in user-oriented design solutions driving business.
Vibrant and bold design language with a focus on innovation.

Stackforce AI infers this person is a visual communication designer with expertise in branding and marketing campaigns.

Contact

Skills

Other Skills

Adobe IllustratorBrand DesignCommunication DesignCorel DrawCorel drawFashionFashion IllustrationFashion JewelryFootwearGraphic DesignIllustratorInDesignLeatherLogo DesignMarketing Campaign Design

About

A visual communication designer with over 8 years of experience working with the best of brands on multidisciplinary design projects. Defining design direction, creating and visualising brand identities and literature. Focussing on user oriented design solutions that drive business, at Dunzo. Working on projects of multiple genres, for various iconic marketing campaigns (ATL and BTL) pan India. From creatives for City wide product launches to UI Design. Previously worked at Aditya Birla Fashion and Retail, Head of design for leading a sub-brand called “Tribe” from the house of Allen Solly. Created the brand's design guidelines and language, Persona and Apparel Design collections for the launch phase. Closely worked on consumer research projects and marketing campaigns. From Fashion brands to start-ups i came a long way, I would define my design language and style to be vibrant and bold. I like drama it’s who I am, it adds a lot of flavour to my work. I consciously gave my design sensibility a nuanced makeover, without losing the core essence of my work. Graphic design to a great extent incorporates self expression. And when it comes to that I am not monochrome at all. I like to follow a grid and be off it too which also means I’m never scared to disrupt.

Experience

Super.money

Senior Visual Designer

Mar 2024 – Present · 2 yrs · Bangalore Urban, Karnataka, India · On-site

Dunzo

3 roles

Senior Manager

Dec 2023 – Jun 2024 · 6 mos

Creative Design Manager

Promoted

Jun 2023 – Dec 2023 · 6 mos

Have been working on a beautiful mix of projects for ATL, BTL and TTL marketing campaigns and focussing towards a more digital, UI integrated campaign direction. User delight oriented campaigns seamlessly driven by design. Exploring and extending the boundaries of 2D and 3D design.

Visual Designer

Jan 2022 – Jul 2023 · 1 yr 6 mos

Studio carbon

Design Consultant

Jun 2021 – Dec 2021 · 6 mos · India

Branding and communication design.
Logo design.

Cosmic adventures

Graphic Designer

May 2021 – Jul 2021 · 2 mos · India

Social media content design :
Collaterals for social media, promotion of the program and advertising content. This project was a great experience working with experts from the travel and space research industry.
Promotional Merchandise ideas and Design.

Mula cake clothing ltd

Product Manager

Feb 2021 – Apr 2021 · 2 mos · London, England, United Kingdom

Concepts for Digital creatives for social media platforms. A narrative around the Brand's logo transition and evolution over the years.
Storytelling and concept generation for Menswear(Youth category) and Kidswear (6-13 years).
New merchandise development and innovation.

University of the arts london

Communication Design Student

Sep 2020 – Aug 2021 · 11 mos · London, England, United Kingdom

Aditya birla fashion and retail ltd.

2 roles

Design Manager

Mar 2017 – Oct 2020 · 3 yrs 7 mos · Bengaluru Area, India

assistant designer

Mar 2014 – Oct 2016 · 2 yrs 7 mos · Bengaluru, Karnataka, India

Woodland

assistant designer

Jun 2012 – Mar 2014 · 1 yr 9 mos · new delhi

Conceptualising and generating designs for men's footwear ,
Product category : Active (Performance oriented) and casual shoes in genuine leather.
Managing vendors for new materials .
Managing sampling of products by regular visits to the factory .

Mia by tanishq

Design Intern

Dec 2011 – Mar 2012 · 3 mos · Mumbai, Maharashtra, India

Jewellery design internship with Titan Industries, for Tanishq.
For the launch of their new silver jewellery venture FQ - (fashion quotient) focusing on a younger target group to increase younger walk-ins.
(Target group : 16-22 years ).