Nov 2024 – Nov 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

May 2024 – Oct 2024 · 5 mos · Mumbai, Maharashtra, India · On-site

• She helped Upstox launch their product: Upstox Insurance. She led the designing effort for their web and mobile app for Insurance making sure it was cohesive experience across all services provided by Upstox.
• She spearheaded the rebranding efforts for Upstox, focusing on establishing a fresh visual style across their platforms.
• She was involved in existing assets and design systems across all platforms and set up new scales and guidelines to ensure a consistent user experience across their products.

Nov 2021 – May 2024 · 2 yrs 6 mos · Bangalore Urban, Karnataka, India · Remote

• Specializing in crafting captivating user interfaces and experiences through illustrations and visuals, she has been instrumental in reshaping brand identities and enhancing user engagement across various platforms.
• During the Thence brand identity overhaul, she spearheaded the development of unique themes and concepts, elevating the design language with her distinctive iconography and illustrations.
• Her creative footprint extends to renowned brands like Deem, Taneira, Mia, Titan Eye+, Cricket.com, Fastrack, HDFC Ergo, Your Space, Angel One Career Labs and Northern Arc, where she conceptualized and crafted bespoke illustrations and iconography, enriching user interactions and enhancing brand recognition.
• Notably, she contributed to the gamification strategy for RCB Hustle by RCB, infusing excitement and engagement into the sports platform.
• Introducing process maturity into design system, she streamlined illustration workflows, resulting in increased efficiency and collaboration within the organization.
• Recognized as the best collaborator of the month, she shared insights and best practices through sessions like "How to tackle the cold creative block", fostering a culture of continuous learning and innovation.

Apr 2020 – Oct 2021 · 1 yr 6 mos · Mumbai, Maharashtra, India · Hybrid

• She had the privilege of shaping visual concepts and designing campaigns for esteemed brands including IIFL, IIFL Security, Think Analytics, and VFS Inc., among others. Additionally, her illustrative talents have been employed for projects with renowned names like Johnson's and Biorad.
• In each endeavor, she has been entrusted with the responsibility of infusing creativity and design expertise to elevate campaigns, ensuring they resonate with audiences and leave a lasting impression. These opportunities have allowed her to showcase my unique vision and design sensibilities, crafting visually stunning and immersive experiences that captivate and engage viewers.

Jul 2019 – Jan 2020 · 6 mos · Mumbai Area, India · On-site

• Honored as Intern of the Month, she had the opportunity to lend her skills to prestigious brands while actively contributing to the company's rebranding efforts, playing a pivotal role in reshaping its visual identity.
• Her diverse portfolio showcases a range of illustrations and visuals crafted for various platforms, highlighting her versatility and creativity.
• Noteworthy projects include designing the user interface for Sony LIV, where she demonstrated expertise in creating seamless user experiences, and creating impactful banners for TATA Sky, refining her ability in visual communication.