Simranjeet Kaur

Co-Founder

Uttarakhand, India4 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Achieved 5.5M+ views on brand story campaign.
Spearheaded operations for a successful startup.
Mentored women artisans for market-ready products.

Stackforce AI infers this person is a Marketing Strategist with a focus on B2C brand development and digital marketing.

Contact

Skills

Core Skills

Brand DevelopmentDigital MarketingSalesP&l ManagementEvent ManagementCustomer Relationship Management (crm)Marketing

Other Skills

Analytical SkillsBelow the Line AdvertisingBrand ManagementBrand MarketingBrand StrategyCampaign DevelopmentCampaign StrategiesCampaignsCommunity OutreachConflict ResolutionContent ManagementCreative Content CreationDigital MediaEvent MarketingIdentifying Trends

About

I’m a results-driven and creatively inclined professional with a B.Tech in Textile Technology from IIT Delhi, where I also honed my problem-solving skills and entrepreneurial mindset. Founding and scaling Peace Lily Creations was a journey that allowed me to blend my passion for digital marketing, customer experience, and sustainable branding. Currently, I’m applying my creative energy as a Marketing Strategist at Basil, a health-focused food tech startup. Here, I lead community-building initiatives, manage CRM strategies, and drive influencer marketing campaigns, always striving to create meaningful brand experiences. Before stepping into the business and marketing world, I spent five years preparing for the UPSC exam—a journey that taught me resilience, broadened my perspective across various fields of general studies, and deepened my understanding of diverse subjects. This experience sharpened my ability to approach challenges holistically and strengthened my adaptability in high-pressure situations. Whether I’m analyzing sales data, brainstorming event ideas, or building digital campaigns, I always bring a blend of creativity, dedication, and a forward-thinking mindset to the table. I’m passionate about learning, growing, and continuously finding innovative ways to add value in everything I do.

Experience

Gromo

Marketing Manager

Apr 2025 – Present · 11 mos · Gurugram, Haryana, India

City girls who walk delhi

Growth and Revenue Lead

Nov 2024 – Apr 2025 · 5 mos · Delhi, India

I’m passionate about building a vibrant community where women feel empowered and connected. I focus on creating meaningful partnerships, innovative revenue strategies, and engaging events that bring us closer. It’s fulfilling to see this vision grow and positively impact lives.

Analytical SkillsPricing StrategyReturn on InvestmentP&L ManagementEvent ManagementBrand Development+6

Basil

2 roles

Marketing Strategist

Jan 2024 – Nov 2024 · 10 mos · Gurugram, Haryana, India · On-site

Analytical SkillsBrand MarketingCreative Content CreationContent ManagementCustomer Relationship Management (CRM)Community Outreach+16

Customer Experience Analyst Intern

Jun 2023 – Dec 2023 · 6 mos · Gurugram, Haryana, India · On-site

Microsoft ExcelTableau

Global governance initiative

GGI Impact Fellow

Jul 2022 – Aug 2022 · 1 mo

Among the top 5% out of 15000+ applicants who are selected for the Global Governance Initiative Fellowship program.
Co-founded by Shatakshi Sharma (Former advisor to the Government of India, Former Advisor to Tony Blair Institute for Global Change & Ex-Consultant, BCG) and Naman Shrivastava (Ex-Government of India & Ex-United Nations)

Peace lily creations

Founder

Jan 2022 – Present · 4 yrs 2 mos · India

1. Strategic Brand & Digital Marketing
Developed and executed content strategies for Instagram
PR strategies and influencer marketing campaigns, brand visibility and engagement.
Achieved 5.5M+ views on the brand story campaign
2. Business Operations & Growth Management
Spearheaded end-to-end operations, including supply chain optimization, production outsourcing, and inventory management, ensuring operational efficiency.
Built strategic alliances with e-commerce platforms like Local Nation to expand market reach
Fostered customer retention and acquisition by partnering with local retailers
3. Creative Product Development & Innovation
Conducted market research on fashion trends and pricing, leveraging A/B testing to design sustainable and market-fit products.
Innovated product positioning within the gifting segment by developing personalization tools
4. Customer-Centric Engagement
Curated experiential events, including exhibitions, to establish direct customer connections, improve brand recall, and drive revenue.
Leveraged omnichannel touchpoints to deliver seamless customer experiences
5. Leadership & Capacity Building
Mentored and empowered women artisans, scaling their craftsmanship into market-ready, high-quality products aligned with the brand’s identity.