Aug 2020 – Jun 2023 · 2 yrs 10 mos · Mumbai, Maharashtra, India

• Consulting on Product Development & Marketing in the domain of fantasy leagues & esports domain. KheloFantasy.Live & Esportz.in

Jan 2020 – Jul 2020 · 6 mos · Mumbai Area, India

• After 3 successful years of working full time with Greycells Education Ltd, I've moved into a consultant based role. In my capacity as a consultant, I continue to manage the sports vertical (Ironwood Sports), also head the digital marketing initiatives.

Jan 2017 – Jan 2020 · 3 yrs · Mumbai Area, India

• I was leading the sports vertical and digital marketing initiatives of various entities under the parent company (Greycells Education).
• Heading the sports vertical (Ironwood Sports), P&L, Operations, Marketing (digital & offline)
• Managing a team of digital marketers, counsellor & designers
• Driving online initiatives for growth covering varied domains like online media campaigns, websites, seo, sem, online PR
• Driving partnerships with leading sports companies & brands.
• Introduction of new courses / programs

Jan 2017 – Jan 2020 · 3 yrs · Mumbai Area, India

Sep 2015 – Jan 2017 · 1 yr 4 mos · Mumbai Area, India

Sep 2014 – Sep 2015 · 1 yr · Mumbai Area, India

• Planning and execution of digital strategies for various business under ToM - (Klinnk (previously Remit2Home), Remit2India, Property Edge and DirecPay.
• To positively impact the bottom line of each business vertical through digital channels.
• Short-listing and aligning digital agencies as per business objectives.
• To ensure increase in organic and paid traffic resulting in more and better client acquisitions.
• Overall manage all the digital aspects - Website, SEO, SEM, Media planning, UI, GA, Mobile App & Marketing.

Jan 2012 – Present · 14 yrs 2 mos · India

• Cricketgraph.com is a community of local cricketers, founded to celebrate local cricket.
• CricketGraph provides a platform for both cricketers & brands. It helps brands connect via cricket across schools, colleges & companies. For cricketers, it provides a platform to showcase their talent, achievements, performance & much more.

Sep 2011 – Jul 2014 · 2 yrs 10 mos · Mumbai Area, India

• Setting up Adglobal360's Mumbai office and handling the west region
• Identifying talent to hire to strengthen digital capabilities
• Managing sales, pre-sales, operations and client servicing team
• New Business Development,Projecting quarter wise targets and maintaining overall profitability for AGL360 Mumbai
• Consistently implementing better business process
• Digital Strategist for clients in various domains like Real Estate, Education, and E commerce portals
• Conceptualization,Online Marketing Intelligence, SEO objectives,plans and deliveries, SEM Campaigns (CPC,CPL performance metrics and deliveries), Viral Marketing, Websites, Landing pages, Email Marketing Edms, Display Banner advertising, Driving social media strategies and ORM

Jan 2011 – Apr 2011 · 3 mos · Mumbai Area, India

• Key responsibility to gather market information and create a unique position for newly created D&B online division under Sales & Marketing vertical of Dun& Bradstreet
• Responsibilities included business development through new client acquisitions.
• Extensive involvement in new pitches, client meetings and presentations with CXO's of Top 100 brands

Jan 2009 – Jan 2011 · 2 yrs · Mumbai Area, India

• New Business Development
• Negotiating contracts, forming alliances and partnering with clients.
• Understanding client briefs and de-briefing internal teams of copywriters, creative and
• project management team.
• Responsible for generating new business within India and overseas countries – US&UK.
• Generated and managed business from FMCG, Pharma, Entertainment, Real estate domain.
• Initiating digital business with traditional ad agencies like Grey, O&M, M&C Saatchi, Publicis and BBDO.
• Associated with innovative technologies like 3D, Augmented Reality (AR), QR Code, Search
• Marketing, Facebook applications, WAP sites,S.E.O, S.M.O and Google Adwords

Jul 2006 – Mar 2008 · 1 yr 8 mos · Auckland, New Zealand