Sep 2019 – Aug 2021 · 1 yr 11 mos · India

• Co-founded and led design for a cloud based localised advertising through digital out-of-home (DOOH) solutions in retail environments. Dillboard allowed advertisers to seamlessly buy and schedule their ads in local stores via a single platform.

Jun 2012 – Present · 13 yrs 9 mos · Global

• Imagining the role brands can play in culture.
• Notable brands worked on include:
• Times Internet, National Geographic, Epigamia, Plush, Fabindia, Urban Company, Accor Hotels, United Health Group, The Souled Store, Mobikwik, Network18, Cipla, Delhi Daredevils.

Oct 2010 – May 2012 · 1 yr 7 mos

• Got into creative entrepreneurship with a focus on brands targeting Indian youth. Consulted for notable clients including Tata Docomo, Pepsi, Spice Mobiles, UNDP, and Apollo Tyres, collaborating directly or through partner agencies and studios.

Sep 2009 – Mar 2011 · 1 yr 6 mos

• Brand Manager, Direct to Customer Program
• Developed a unique program identity for India’s first Direct to Customer telecom product
• Brand developed portraying “Independent Alternate” complementing the global Virgin brand (in liaison with Virgin UK)

Jun 2008 – Sep 2009 · 1 yr 3 mos

• Bid Management, Pre Sales
• Lead, Localization Testing Service Offering