Arpana Dimri

Product Manager

Dehradun, Uttarakhand, India4 yrs experience

Most Likely To Switch

Key Highlights

Proven track record in brand management and campaign execution.
Expertise in user acquisition and retention strategies.
Strong blend of creativity and data-driven insights.

Stackforce AI infers this person is a Digital Marketing professional with a focus on brand management and user engagement strategies.

Contact

Skills

Core Skills

Digital MarketingSocial Media Marketing

Other Skills

Analytical SkillsAttention to DetailAutoCADBrand ManagementBrand MarketingContent StrategyDelivery ManagementGoogle AdsGrowth MarketingGrowth StrategiesMarketing StrategyMeta adsMicrosoft ExcelMicrosoft OfficeMicrosoft Word

About

• Mechanical engineer turned digital marketer with a proven track record in brand management, campaign execution, and team leadership. From establishing a marketing team to contributing to substantial company growth, to transforming into a Growth and Product Marketing Manager, I've navigated diverse roles with excellence. Experienced in user acquisition and retention, influencer collaborations, and offline events, I thrive in dynamic environments. As a seasoned professional, I bring a unique blend of creativity, strategic thinking, and data-driven insights to drive brand success. • Can be found exploring cuisine, travelling , consuming and creating art when not working.

Experience

Payu

Assistant Manager Product Marketing

Oct 2024 – Present · 1 yr 5 mos · Gurugram, Haryana, India · Hybrid

Statiq

2 roles

Assistant Marketing Manager

Promoted

Apr 2024 – Aug 2024 · 4 mos

Social Media Specialist

Jan 2023 – May 2024 · 1 yr 4 mos

Digital MarketingSocial MediaSocial Media Marketing

Devslane

Social Media Specialist

Jun 2022 – Dec 2022 · 6 mos

Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates ( supporting SEO initiatives) to increase engagement with the targeted audience.
Involved actively in the "Encouragement Ceremony" event having the CM of Uttarakhand as the Chief Guest. Used traditional marketing, promoted it online and generated new clientele while also appealing to a younger audience.
Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning while meeting multiple deadlines using strong task prioritization skills.
Obtained, attributed and wrote compelling captions and other text for photos, videos and other graphics for both print and online use.
Maintained the company's social media presence on FB, IG, Twitter, YT and LinkedIn by posting posts, answering messages and monitoring responses from scratch including branding, tagline and logo.

Yojak

Social Media Executive

Dec 2021 – Jun 2022 · 6 mos · Gurugram, Haryana, India

Planned, executed, and analyzed competitors metrics to perform digital marketing strategies for domestic and international markets.
Increased brand awareness by creating and managing social media channels and generated leads through different campaigns.
Used traffic growth strategies, SEO, Whatsapp marketing and LeadSquared to implement email campaigns for performance monitoring to improve customer engagement across different channels such as FB, IG, LinkedIn and Medium.
Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.

Nilachal iron & power ltd.

Intern

May 2021 – Nov 2021 · 6 mos · Jharkhand, India

Production and Quality Control
Studied reference materials and technical reports to develop a thorough understanding of job requirements and the role of related jobs within respective departments.
Drafted inspection reports, describing performance outcomes and carefully documenting irregularities or variances from expected outcomes.
Learnt data review and followed standard practices to find solutions.
Created spreadsheets to build complete documentation of testing and troubleshooting procedures.

Maharaj engineering

Intern

Oct 2020 – Apr 2021 · 6 mos

Inventory Control
Worked with supervisors and team members to understand supply needs and transferred requirements from different departments.
Produced high-quality communications for internal and external use.
Kept documentation and records updated with the latest data to prevent errors in processing or delivery and also reviewed the merchandise

Rasik industries

Intern

May 2019 – Jun 2019 · 1 mo · Ambala, Haryana, India

Production and quality control of TMT Bars
Learnt production and quality control of TMT bars.
Learnt standard operating procedures through hands-on application to daily testing and analysis.
Learnt all the safety norms and quality standards followed
Learnt different types of defects and their solution.

Kapil motors (tvs)

Intern

May 2018 – Jun 2018 · 1 mo · Saharanpur, Uttar Pradesh, India

Automobile maintenance
Learnt about automobile and their maintenance.
Resolved customer requests for products, services and company information.
Collected and analyzed customer information to prepare product and service reports