Mar 2016 – Aug 2017 · 1 yr 5 mos · Noida Area, India · On-site

• I worked with Enterprise Solutions and Visual Display team at Samsung Electronics,
• I generated AR/VR ideas having potential for solutions for Gear VR headset.
• Created appealing Presentations decks for UX in VR.
• Did qualitative and quantitative user research across various cities.
• Gathered Insights, brainstormed ideas and delivered UX solutions for Samsung TV.
• Developed 2 Samsung TV solutions: Omni profile & Multi view - for the Indian market.

Jul 2014 – Feb 2016 · 1 yr 7 mos

• Managed a UX team comprising UI, UX, Graphic designers in multiple award winning products:
• Led an accessible NLP product called Adaptxt Keyboard and Xploree AI keyboard that uses Machine Learning for its contextual text input for Smartphones, Tablets, Web and Smart TVs
• Took design decisions in every stage. From concepts to branding to Sales promotion
• Xploree keyboard won International awards for 1. Best User Experience, 2. New Product Innovation
• Worked efficiently with multiple teams, stakeholders and requests.
• Part of the hiring process and grew the design team (screening CVs, shortlisting, interviewing and FInalising designers)
• Design Project management and resource utilisation.

Jun 2013 – Jun 2014 · 1 yr

• Leading UX/UI for Mobile, Tablets, Web, Desktop Apps & Smart TVs -
• UX methodologies
• UX Wireframes
• Information Architecture
• Interaction design
• UI Design
• UI Design guideline
• UI specifications
• Design Documentation

Aug 2012 – May 2013 · 9 mos · Hyderabad · On-site

• Managed the tasks assigned by the Producers, Project Managers, Game Designers and the Art Director. Task allocations to the team members. Managed the task list in JIRA.
• Wire-framing for the theme specific UI, prototyped and defined the User flows.
• Managed a good user experience of the Social game by taking part in player/user feedback.
• Bug tracking and effective fixes for the XML, Client scripting.
• Strong knowledge of the Human User Interface Guidelines for Web/Android/iPhone/Blackberry/WindowsPhone.
• Training from the London EA Office in Sept-Oct 2012
• Wireframing and refined UI in Illustrator and Adobe Flash (Animate)
• Seamless integration of the content for Facebook social online game - The Sims Social.
• Integration of Artworks, Animations in Adobe Flash (Animate) for the UI developers.
• Breaking complex communication into a simple structure and user flows for better User Experience.

Jan 2009 – Jul 2012 · 3 yrs 6 mos · Mauritius

• Series-40 and Series-60 mobile graphics for Casino games.
• Web Graphics and Animation for Online Casino game themes.
• Interaction Design for Web and Mobile.
• UI Design for Blackberry, Android 2.2, iPhone 4S, Web.
• Marketing graphics (Facebook Timeline Art, Web & Mobile Banners, Email Flyers, Print Materials) for the Client in South Africa.

Jul 2007 – Dec 2008 · 1 yr 5 mos · Hyderabad Area, India · On-site

• # Art and animations for shipped AAA tile "X-men Origins: Wolverine" and put EA India studio on the radar for finest game development studio in South Asia.
• # End-to-end game responsibility with concept characters and animations and UI in pixel for 40 series and 60 series and N-series phones
• # In-game graphics for mobile phones of various genres + marketing material (hires graphics)
• # In-game character design and animation
• # Splash screens for different mobile games
• # Menu and UI interface and layout design for the in-games
• # Pixel art, animations and optimizations

Mar 2006 – Jun 2007 · 1 yr 3 mos · Mumbai Area, India

• Notable Projects:
• Miniclip games for mobile
• Disney games for mobile
• Other mobile games project
• Amar Akbar Anthony (
• Mene Pyar Kiya (A romantic game theme, characters, animation, porting to different handset resolutions)
• UI Design for "Don- The chase begins"
• Game concept:
• Bugzoom : animations, characters, themes, backgrounds, gameplay, level-designs