Jun 2024 – Aug 2025 · 1 yr 2 mos · Gurugram

• Let's EV (sister company of BluSmart) provides electric vehicle leasing solutions to businesses for their diverse operational use cases; currently managing over 10,000 vehicles
• Spearheaded the end-to-end development of an internal dashboard (0→1 product) for cross functional teams, digitizing the entire EV leasing lifecycle and potentially reducing man-hours by 67%
• Achieved significant boost in operational efficiency across Sales, Operations & Finance by automating lead-to-quote and credit assessment process, reducing quote turnaround time by 60% & credit approval time by 67%
• Built an automated alert system for 10K+ vehicles to minimize errors from manual tracking, reducing service compliance misses by 20%.
• Digitized the service ticketing system, reducing ticket management time by 50% and leveraging data to
• optimize workshop selection, recurring issue detection, and cost analysis.

Jul 2023 – May 2024 · 10 mos · Mumbai, Maharashtra, India · On-site

• Led A/B testing initiatives on lead landing pages for an abroad education platform by collaborating with
• marketing, design and tech teams, resulting in 20% increase in conversion rates.
• Streamlined document collection process through the implementation of a dashboard, resulting in 7X increase in adoption and reducing agent processing time by 90%, thus significantly enhancing operational efficiency.
• Created an end-to-end communication strategy on WhatsApp to enhance lead conversion, achieving 55% read rate using Gupshup as WSP and MoEngage as automation platform to optimise messaging workflows.
• Automated lead capturing flow for UniScholars (abroad education counselling) business development team via QR codes, eliminating manual efforts, and reducing lead acquisition time by 20 minutes per lead.

May 2022 – Jul 2022 · 2 mos · Mumbai, India · On-site

• Ideated and designed wireframes for gamified landing pages, doubling conversion rate from 6% to 12%
• Utilised Hotjar for user recordings and heatmaps, and Amplitude for funnel analysis, driving data-informed
• decisions to enhance user experience.

Sep 2021 – Dec 2021 · 3 mos

• Optimised Push Notification flow to re-engage churned-out users using Clevertap, developed features like sending timely reminders and educating users through short demonstration videos to increase user retention.
• Gained data backed insights to study user engagement on app using Mixpanel, conducted user interviews to understand customer pain points, and implemented features to improve their experience.