Mar 2024 – Aug 2024 · 5 mos · Hybrid

• Worked directly with clients, agencies and creators to do work without commuting, dealing with internal politics or ego management.
• Helped Supari Studios and Amazon Prime Video launch Panchyat season 3, helped Nino Foods launch their first restuarants, helped DDB with some pitches and Talented's digital agency arm The New Thing with a really cool f&b project.

Aug 2022 – Apr 2024 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

• Left the 'brand' side to do the kind of work that agencies/brands dream of doing. So far have had the privilege of doing kick-ass work for brands like Swiggy, Bacardi, Prime Video, Durex, Netflix, Ajio, Groww, Phillips, Oppo, Tinder, and many more.

Apr 2021 – Aug 2022 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Making more in-roads into content strategy for podcasts, and getting over 100 million users to upgrade to a premium music experience.

Jun 2018 – Mar 2021 · 2 yrs 9 mos · Mumbai, Maharashtra, India

• Was among 25 individuals under the age of 30 that are chosen from across the world to attend the Cannes Lions Creative Academy
• Led ad campaigns that helped boost conversions and increased subscriptions-led revenue by 3X

Jun 2017 – Mar 2018 · 9 mos

• Helped Saavn transition to a subscription-only platform in Non-SAARC regions, and was heavily involved in increasing free trials, and improving conversions.

Jun 2016 – May 2017 · 11 mos

• Started leading a team at JioSaavn. Got a crash course in how to build audio podcasts, and how to market them. 😅

Oct 2015 – May 2016 · 7 mos

• Made the switch from agency-side to brand-side. Understood the nuances of advertising on audio, and building India's most-loved music app.

Jun 2018 – Oct 2023 · 5 yrs 4 mos · Mumbai, Maharashtra, India

Aug 2014 – Oct 2015 · 1 yr 2 mos · Mumbai Area, India

• Worked on ideation to execution for brands like Tourism New Zealand, Kotak Mahindra Bank (Pitched and won), real-time social media strategy for Idea Cellular (Pitched and won), Adlabs Imagica and Aquamagica (Pitched and won), Bengal Warriors (Pitched and won), Eureka Forbes and UltraTech Cement.

Jul 2012 – Aug 2014 · 2 yrs 1 mo · Mumbai Area, India

May 2011 – Jul 2012 · 1 yr 2 mos · Mumbai Area, India

• Cut my teeth in the world of copywriting, honed my skills and worked on a diverse roster of clients ranging from PSUs to tourism and real estate. Primarily handled the accounts of Godrej Properties Ltd., Durian furniture, IndianOil, Novartis (Alcon) and MTDC.