Tim Ellis — CEO

Dynamic executive with 35+ years experience in the marketing industry. Recognized as being the driving force behind some of the most effective, innovative, award-winning marketing campaigns in the U.S. and across Europe. During his tenure at the NFL, awarded Clios Lifetime Achievement Award; Marketer of the Year by Ad Age; recognized as a top CMO by Adweek and Ad Age; won 4 Emmys; recognized by Forbes as top 10 Most Influential CMOs globally in consecutive years; recognized as Forbes Most Entrepreneurial CMOs; created the most Top 5 Super Bowl ads in consecutive years of any marketer ever on the USA Today Ad Meter. During his tenure at Activision, winner of the Adweek Brand Genius Award and Grand Effie Award for the most effective campaign in the U.S. While at Volkswagen, won the Cannes Lions Global Marketer of the Year, as well as industry changing campaigns and marketing strategies that achieved historically high marks, including the Volkswagen TV ad, "The Force," Ad of the Year by Adweek; recognized by Muse Clio as the most successful Super Bowl ad ever; and credited by TIME as the ad that changed the Super Bowl forever. While working at Volvo in Europe, won the Cannes Lions Titanium award for the most forward thinking campaign. Experience includes client and advertising agency positions, with 19+ years in international marketing management, 12 based in Europe managing global and pan-European marketing programs. Executive Board member of ANA, Ad Council, Big Brothers Big Sisters of America, Effie’s, Adweek Executive Mentor Program

Stackforce AI infers this person is a Marketing Executive with extensive experience in Sports and Gaming industries.

Location: New York, New York, United States

Experience: 34 yrs 3 mos

Skills

Marketing Strategy
Integrated Marketing
Brand Management
Social Media Marketing
Digital Strategy
Product Launch
Marketing Management
Advertising
Digital Marketing
Marketing Communications
Account Management

Career Highlights

Awarded multiple prestigious marketing accolades.
Transformed NFL brand and fan engagement.
Led record-breaking product launches in gaming.

Work Experience

National Football League

EVP and Chief Marketing Officer (7 yrs 6 mos)

Activision

EVP Chief Marketing Officer (7 yrs 3 mos)

Volkswagen of America

Head of Marketing (3 yrs 6 mos)

Volvo Cars

Global Marketing Communications Director (4 yrs 7 mos)

Forsman & Bodenfors

Managing Partner (3 yrs 5 mos)

Young & Rubicam Stockholm

Regional Account Director (2 yrs 6 mos)

Publicis Welinder, Stockholm

Head of International Accounts and Head of Client Services (11 mos)

Goodby Silverstein & Partners

Account Supervisor (4 yrs 6 mos)

Education

BA at San Diego State University

HS Diploma at Lincoln High in Stockton

Tim Ellis

CEO

New York, New York, United States34 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Awarded multiple prestigious marketing accolades.
Transformed NFL brand and fan engagement.
Led record-breaking product launches in gaming.

Stackforce AI infers this person is a Marketing Executive with extensive experience in Sports and Gaming industries.

Contact

Skills

Core Skills

Marketing StrategyIntegrated MarketingBrand ManagementSocial Media MarketingDigital StrategyProduct LaunchMarketing ManagementAdvertisingDigital MarketingMarketing CommunicationsAccount Management

Other Skills

Brand ArchitectureBrand DevelopmentCorporate CommunicationsCreative DirectionDigital AdvertisingDigital MediaInteractive MarketingMedia RelationsOnline Advertising

About

Experience

National football league

EVP and Chief Marketing Officer

Sep 2018 – Present · 7 yrs 6 mos · New York, New York

As EVP and Chief Marketing Officer, oversee all marketing strategies and activities for the NFL. Since joining the NFL, have revamped the organization and built a powerful, balanced marketing program, and have modernized and transformed the NFL brand. Leaning into a courageous mindset and innovative marketing skillset, have cultivated a sports league that is making major strides to be more human and compassionate, with its finger on the pulse of societal issues that resonate most with its fans.
Through a coveted helmets-off strategy, have consistently delivered powerful campaigns and content that have ignited conversation and inspired real change.
Worked strategically to ‘future proof’ the league, growing the NFL fanbase to an all-time high fueled by female, Hispanic, and young fans—which had been in decline for seven years. This also led to all-time highs on NFL perception of League and Players.
This growth led to strong ratings and a larger share of overall TV viewership in 2021, particularly among younger demographics. This success played a pivotal role in the NFL signing landmark media rights agreements collectively worth approximately $110 billion over 11 years.
Acting daily as an agent for change, have been able to not only create the vision of what the NFL could be, but rather, made that vision a reality.
2021 Ad Age Marketer of the Year
Ad Age Top 5 CMOs 2021
Adweek Top CMOs 2020
Winner of 4 Emmys
Winner of USA Today Ad Meter #1
Highest NFL League perception scores ever recorded
Highest NFL social media engagement on record
Board member of Adweek Diversity, Equity, Inclusion Council
Adweek Executive Mentor Program
Board Member Ad Council

Integrated MarketingMarketing StrategyDigital MarketingMarketing CommunicationsSocial Media Marketing

Activision

EVP Chief Marketing Officer

Jun 2011 – Sep 2018 · 7 yrs 3 mos · Santa Monica, CA

As EVP and Chief Marketing Officer, lead all marketing strategies and programs globally for all key titles including Call of Duty, Destiny, Guitar Hero and Skylanders. Manage a global central and international team that drives the strategic and creative development for all franchise marketing efforts worldwide, including integrated programs in advertising, Public Relations, CRM, Digital and Social Marketing, Media, Events, Consumer Insights. Achievements include:
Oversaw marketing launch for the most successful entertainment launch ever 2 years in a row; Call of Duty hit $1 billion in sales in just 15 days
Oversaw marketing launch for biggest new game ever; Skylanders #1 Kids game, #1 toy property in the Western world, #1 action figure in just 2 years
Oversaw marketing launch of highest selling new game launch of all-time, Destiny.
Winner of the 2013 Adweek Brand Genius Award
Winner of Grand Effie Award for most effective campaign in the U.S.
Restructured and overhauled Digital and Social Media department and strategy resulting in
becoming #1 console game franchise community on Facebook and Twitter; #4 Brand channel on
YouTube (all brands, not game specific); Apple "App of the Year" for Call of Duty campaign App
Built first Events Department ever for company resulting in being awarded Grand Ex Award, the
most prestigious event award in the industry; at the Call of Duty XP event, achieved 2nd biggest
livestream ever for an event, behind Royal Wedding and ahead of President Obama on Facebook.
Oversaw building of first License Department ever for company, resulting in program for Skylanders
grabbing top honors as 2013 "Best Licensed Program of the Year" at LIMA, and one of the top 100
Licensors in the world in just 2 years
Oversaw building of first CRM and Data Management & Analytics Department for Activision, that fueled efforts to move company toward a year-around engagement business model

Integrated MarketingProduct LaunchDigital MarketingMarketing ManagementAdvertising

Volkswagen of america

Head of Marketing

Dec 2007 – Jun 2011 · 3 yrs 6 mos · Herndon, VA

As Head of Marketing, reported to the CEO, sat on the Executive Leadership Team, and oversaw all marketing programs for the U.S. market; served as lead market for Volkswagen's Digital Marketing and CRM globally. Achievements included:
During tenure as head of marketing, U.S. sales increased 40% and market share increased 63%
Led the development of groundbreaking campaigns including the highly awarded TV spot, "The Force," seen as the most successful Superbowl automotive ad ever
Personally recognized by Adweek as being the person responsible for changing the way brands use social media for Superbowl ads, and credited by TIME as the person who drove the strategy that changed super bowl advertising forever.
Volkswagen Advertiser of the Year in Cannes Advertising Festival
Credited with launching a series of world firsts, such as launching the first car solely on a mobile phone in partnership with Apple, and selling the first car ever on GILT
Reset the brand's strategic platform, and significantly fortified the company's integrated marketing program, including a new Digital and Social Media program, and CRM department.

Integrated MarketingDigital MarketingMarketing StrategyAdvertising

Volvo cars

Global Marketing Communications Director

May 2003 – Dec 2007 · 4 yrs 7 mos · Gothenburg, Sweden

Director of marketing communications on a global basis. Led the strategic and creative development of all advertising campaigns that ran in Europe and the U.S. Achievements included:
Managed multi-market campaigns using a mix of mass and emerging social media that won the prestigious Cannes Titanium Award for the most forward thinking campaign of the year, multiple Cannes Gold Lions; campaigns such as the "Mystery of Dalaro" Volvo S40 launch have since become case studies in the emergence of social media in European advertising
Winner of "Eurostar" Award by European Automotive News

Integrated MarketingMarketing CommunicationsAdvertising

Forsman & bodenfors

Managing Partner

Dec 1999 – May 2003 · 3 yrs 5 mos · Gothenburg, Sweden

At Sweden's most globally renowned ad agency, served as Managing Partner and Head of International Account Management. Oversaw Volvo account across Europe and led development and staffing of the agency's first digital advertising program, resulting in the agency winning a Cannes Cyber Gold Lion within a year.

Account ManagementDigital Advertising