Yoganshi Meenia

Digital Marketing Specialist

Sirmaur, Himachal Pradesh, India3 yrs 6 mos experience

Key Highlights

  • Built a personal brand with 40K+ community.
  • Achieved over 4 million organic impressions.
  • Expert in content strategy and community engagement.
Stackforce AI infers this person is a Social Media Marketing Specialist with a focus on content creation and community engagement.

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Skills

Core Skills

Content StrategySocial Media MarketingPersonal BrandingCreative Content Creation

Other Skills

Community ManagementContent MarketingContent PlanningContent ProductionCreativity SkillsDesignGrowth MarketingMicrosoft ExcelSocial MediaSocial Media Content CreationSocial Media StrategyVideo Editing

About

Hey I’m Yoganshi, an engineer on paper, full time content nerd by choice. I write content, build strategies, scroll endlessly (it’s called research), manage calendars, create campaigns, and sometimes forget to blink while editing reels. I did my BTech from NIT Srinagar but somewhere between lab reports and lectures, I picked up my phone, hit record, and fell in love with content creation. What started as casual makeup videos during lockdown turned into a personal brand, now a 40K+ community on Instagram with over 4 million organic impressions. Since then, I’ve worked with startups, built social strategies from scratch, grown engaged communities, driven leads, and experimented with content that doesn’t just look good, it performs. I’ve handled social media at Coding Ninjas and The Living Influence, taking ideas from calendar and making every post count. Now, I’m exploring new creative and strategic challenges as I pursue my MBA at IIM Sirmaur. If you’re into content, community or carving your own path, let’s connect :)

Experience

Coding ninjas

Social Media Executive

Sep 2024Jun 2025 · 9 mos · Gurugram, Haryana, India · On-site

  • Managing content strategy across Instagram, LinkedIn and YouTube to build brand presence and drive engagement.
  • Driving organic lead generation through CTA led and value based content.
  • Collaborating with internal teams to roll out high performing content and campaigns.
  • Tracking metrics to optimize content for reach, leads and retention.
  • Experimenting with reels and carousels to keep the brand fresh and fun.
  • Always creating. always scrolling (for research, of course)
Content StrategyContent MarketingCreative Content CreationSocial MediaGrowth MarketingSocial Media Strategy+5

The living influence

Social Media Marketing Manager

Oct 2023Sep 2024 · 11 mos · Gurugram, Haryana, India · On-site

Community ManagementContent Planning

Upthrust inc.

Social Media Marketing Specialist

Jan 2023Jun 2023 · 5 mos · Austin, Texas, United States · Hybrid

Content StrategySocial MediaSocial Media StrategySocial Media Marketing

Nit srinagar - training and placement department

2 roles

Campus Recruitment Coordinator

May 2022Jul 2023 · 1 yr 2 mos

Internship Coordinator

Sep 2021May 2022 · 8 mos

Indian institute of science (iisc)

Research Intern

Dec 2021Feb 2022 · 2 mos · Bengaluru, Karnataka, India

Sudhir power ltd.

Intern

Feb 2021Feb 2021 · 0 mo · Jammu, Jammu & Kashmir (Union Territory), India

  • Been a part of industrial training
  • Understanding the manufacturing activities
  • Been a part of operations and other activities of silent DG sets

Thinknext technologies

Internship Trainee

Dec 2020Jan 2021 · 1 mo · Chandigarh, India

  • Practiced web designing and learned some concepts of photoshop.

Instagram

Content Creator

Aug 2020May 2025 · 4 yrs 9 mos

  • Created content in beauty, fashion, and lifestyle, growing a 40K+ strong community.
  • Reached 4M+ organic impressions by consistently posting reels, tutorials, and trend led content.
  • Partnered with brands for influencer campaigns that actually converted.
  • Balanced consistency, creativity, and college (somehow)
Video EditingPersonal BrandingCreative Content CreationSocial MediaSocial Media StrategyContent Production+1

Education

Indian Institute of Management Sirmaur

Master of Business Administration - MBA

Jul 2025Apr 2027

National Institute of Technology Srinagar

Bachelor of Technology - BTech — Metallurgical Engineering

Jan 2019Jan 2023

JK Public School

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