Jan 2019 – Jun 2022 · 3 yrs 5 mos · Bengaluru, Karnataka, India

• With almost 400 cryptocurrencies listed, Bitbns enables its users to trade in a wide variety of cryptocurrencies. The total number of users registered with Bitbns platform is more than 4 million.
• Bitbns Academy offers globally-accredited certified courses. The current program is offered under four distinct modules – Introduction to Crypto, Risk Management, Margin Trading, and Technical Analysis. Bitbns Academy is open to all the users on the Bitbns platform who can seamlessly avail the certified courses for FREE.
• As of FY22, Bitbns recorded a net profit of $500,000, and it expects a net profit of $500,000 by FY23.
• In August 2022, Bitbns became the first crypto exchange to extend tax relief to crypto investors by offering zero TDS on SIP transactions.
• ... We're just getting started 👋
• ⚡️ We're also actively looking to hire candidates from design, tech, marketing, growth, products, and many more. Please reach out to me or view our company page for more details.

Mar 2017 – Nov 2018 · 1 yr 8 mos · Mumbai, Maharashtra, India

• Turtlemint provides a seamless platform for health, life and motor insurance. Best insurance policies form the top providers in India, can easily be compared and bought at one place. You can find a suitable plan fitting your requirements. Our experienced insurance advisors, provide one on one support not only to select a good policy, but also during claim processing.

Jul 2015 – Dec 2016 · 1 yr 5 mos · India - Hong Kong - Singapore

• ii5 elevates, trains, and supports Indian Realtors through software and services.
• ii5's debut product 1group was released in beta on October 15th. Within 24 hours of beta release, 1group acquired 100,000 properties from over 35,000 brokers across India.
• In October, ii5 closed its Pre-series A financing and announced that over 6m USD had been raised prior to launch.
• Worked closely with CPO, CEO, and PMs to analyze product's core objectives.
• Reduced production workflow up to 50% via design-engineering collaboration.
• Validated product assumptions via survey questions and shared data with stakeholders.
• Conducted workshops internally with real estate brokers to understand their major pain points, scope, and their expectations.
• Gathered qualitative insights from existing real estate brokers via interviews & contextual inquiry.
• Conducted competitive analysis.
• Wrote survey questions, user stories, scenarios, and rest of the UX documentations.
• Developed primary persona based on the research data captured from real estate brokers.
• Designed 200+ screens for Android app plus iterations.
• Conducted heuristics reviews on regular basis and improved the overall UX.
• Developed user interface style guide kit for both website and mobile app.
• Developed paper sketches, wireframes, and user flows for the real estate mobile app.
• Worked with CPO and finalized 30+ process flow diagrams including user onboarding, user registration, referral program, viewing real estate properties, chatting with a broker, etc.
• Worked on training material for ambassadors with the help of our city managers & brokers.
• Crafted intuitive and human readable UX copy including user registration, property feeds, messages, profile page, and rest of the error messages.
• Worked along with engineering team to Integrate Google Analytics into various screens, CTAs, navigations into our mobile app.

Apr 2012 – Jul 2015 · 3 yrs 3 mos · Mumbai

• Quikr has approximately 30 million monthly users and can proudly state one out of every five Indian internet users have used Quikr.
• A day at Quikr: Morning starts with a black coffee with a lot of follow-up emails.
• Number of whiteboard sessions with both product managers & engineers as how to improve user experience design.
• How to add new features by keeping users in mind.
• Work closely with front-end to back-end developers at the same time while laying out some of the product design concepts for the upcoming releases.
• At times I work as a user experience team of one by wearing multiple hats; as an interaction designer to make user scenarios, experience maps, user flows, front-end designer to write markups for demo prototypes, a coordinator to a user interface designer because time is something that's really important for us to make sure we deliver as per the defined scrum sprint.
• Discuss & sync up with mobile UX team, marketing to ad sales team to maintain a consistent user experience across the channels as possible.
• Optimized user opt-in forms and reduced drop off rate up to 40%.
• Improved city selection architecture by testing with 2%, 10%, and 30% from the total users based on their primary goals.
• Refined Post Ad Page, View Ad Page, Chat, Browse Page, and Home Feed to boost the overall % of customer engagement over time.
• Gathered feedback via surveys, site visit, user interviews, and usability testings.
• Worked along with SVP, Marketing to help with the product email campaigns per/category.
• Improved payment's checkout flows for both mobile and desktop.
• Conducted whiteboard sessions with product managers to gather user insights, pain points, & directions as part of our product sprints.
• Worked as a hands-on designer to deliver all design assets including CSS/HTML, and made sure they're.
• optimized enough for production.
• Worked along with engineering team to improve the Google Page Speed up to 90/100.

Jul 2010 – Mar 2012 · 1 yr 8 mos · India

• One of the biggest challenges contributed while working with Silver Touch Technologies Limited - CMMi Level 5 Rated IT Company. Screen & hire young user interface designers to build an agile mobile user experience design team having passion for user interface design, front-end design, UX design concept pitches to our global offshore clients based in UK, Sweden, USA, France & Australia.
• › Discuss with client to understand business requirements
• › Understand the user interface design guidelines & principles majorly for iOS, Android, Blackberry smartphones
• › Convert business requirements into design briefs
• › Define design strategy for the project
• › Estimate & define the entire duration of the project with phases
• › Brainstorm with the core team (mobile app engineers/business analysts/project managers/ux designers)
• › Understand user requirements and insights using online surveys
• › Generate quick sketches, mood-boards, low fidelity design mockups & user flows with annotations
• › Send weekly timesheet to offshore clients for billing by keeping business development team in the loop
• › Get design inputs & feedback from business stakeholders via sharing a quick presentation
• › Get the design wireframes approved by client
• › Create pixel perfect visual design template with variations and share them with visual design team
• › Validate ui design assets, create reports with annotations & send to end client for changes
• › Create user interface style guide based on the approved design
• › Deliver final user interface design assets to iOS/Android engineers to build rapid app prototypes for testing
• › Guerrilla app design testing with users at local coffee shops
• › Get feedback from clients and make further rounds of design iterations before testing
• › Create and manage internal branding, marketing & promotional design projects
• › Conduct user experience design knowledge sharing session (30-45 mins) by inviting other departments

Mar 2009 – Jul 2010 · 1 yr 4 mos · Ahmedabad Area, India

• LUMIUM is a creative consulting firm that delivers top quality user-centered design services in user research, design strategy, product design, engineering & prototyping, embedded system, branding, visual design, user experience design, web & user interface design and animation film design. LUMIUM has its offices in Palo Alto, California and Ahmedabad & Bangalore, India.
• › Work with a cross functional team on every stage of design and development
• › Meet local clients and gather requirements
• › Create design brief from client requirements
• › Analyze & define a tentative timeline for the design project
• › Assign design tasks to team members
• › Work closely with product designers, user researchers and design vice president to understand key user needs
• › Design & deliver prototypes, mock-ups, guidelines and user interface design specifications
• › Work closely with front-end developers to build test prototypes for web sites
• › Send design presentation for each phase to client to get more feedback & directions
• › Involve in focus group discussion
• › Manage multiple design projects simultaneously
• › Work closely with production team for print based design projects

Oct 2007 – Feb 2009 · 1 yr 4 mos

• “Deliver best products, software solutions and services, on time with quality, and as per customer expectations” Semaphore Software (CMMI 5, ISO 9001 : 2008, ISO 27001 certified) has attained vast experience in providing software services and solutions to its clients across the globe in the last 16+ years which reflects our versatility in servicing customer requirements. I have worked with most of the offshore clients including Vringo Studio, eMusic, CastleWave LLC, TLI during this period.
• › Client Interaction
• › Gather requirements
• › Visualize, ideate and present design concepts
• › Create ui mockups, iterate and deliver
• › UI + SEO friendly websites
• › Work closely with developers
• › New design concept pitches for new clients
• › Product design presentations
• › Internal design branding projects
• › Event graphics
• › Corporate identity design for various clients

Jan 2006 – Oct 2007 · 1 yr 9 mos

• Juriscape Legal Research Pvt. Ltd. is an employment service company offering industry-specific job boards, targeted mailing, student loans, resume creation, and career publications. Headquartered in Los Angeles, USA, and with operations in the UK and India, Juriscape oversees 15+ independent companies.
• › Generate robust user interface design pitches
• › Create various logos for multiple domains
• › Work closely with copywriters to create ad campaigns
• › Assign projects to junior ui/visual designers & send over to clients after validation
• › Generate report/time sheet and share with team members based in USA
• › Come up with user interface guidelines & grid structures for newly launched websites
• › Work closely with SEO, Tech, Content Strategy & Marketing team for new modules
• › Design animated “Quick Tour” product module just to educate end users
• › Create product landing pages for job sites
• › Discuss with other ui designers/team members to come up with ideas for internal branding

Aug 2005 – Jan 2006 · 5 mos

• The National Institute of Design (NID) is internationally acclaimed as one of the foremost multi-disciplinary institutions in the field of design education and research. The Business Week, USA has listed NID as one of the top 25 European & Asian programmes in the world. Read more at www.nid.edu
• › NID Admission Brochure & Poster
• › Concept, Design & Execution for the publication having 210 pages called Young Designers
• › Teach Elements of Multimedia to Graphic Design Students

Aug 2004 – Jan 2005 · 5 mos · Chennai Area, India - UAE

• Sunray Design Studio is a hybrid design studio. Being part of the global group of companies and having an international team of design consultants we bring with us over 20 years of proven experience in various fields.
• › Discuss with engineers, visual designers & managers for product packing concepts
• › Generate concept sketches & product interface mockups
• › Present user interface concepts with team members
• › Sketches & logo design execution for new products
• › Create product presentations
• › Design product brochures, posters, danglers & other printed materials
• › Cross platform multimedia cd-rom
• http://www.sds-india.com/