Vikas Bagaria — CEO

Vikas Bagaria is a serial entrepreneur with over 30 years of experience building and scaling businesses from the ground up. His leadership, rooted in passion, perseverance, and discipline, has driven innovation across hygiene, safety, and technology sectors. In 2013, Vikas and his wife Srijana founded Pee Safe after a personal experience with a urinary tract infection sparked the idea for the world’s first Toilet Seat Sanitizer Spray. Launched in 2017 under Redcliffe Hygiene Pvt. Ltd., Pee Safe has grown into a global leader in toilet hygiene, menstrual health, sexual wellness, and personal care, advocating for sex-positive, body-positive, and gender-equal education. From a single product, PeeSafe now boasts a portfolio of 50+ products, including sub-brands FURR and DOMINA, and is available in 110 cities across India, 22 countries, and over 45,000 stores. In 2020, Amazon India honored PeeSafe as the Best SMB Brand of the Year in the presence of Jeff Bezos and LinkedIn top 10 startup of the year 2020 Since 2002, Vikas has led SRV Damage Prevention, delivering cutting-edge condition-based monitoring systems to India’s Defence, Aerospace, Power Transformer, and Energy sectors. Inspired by the 2012 Nirbhaya case, Vikas launched SafetyKart.com, India’s first online portal for safety products, providing innovative solutions for play schools, homes, and large enterprises. As an investor, Vikas has backed 20+ startups, including BluSmart, Stage, Innov8, Shaadi Saga, Cutloot, and GlamStudio, prioritizing sustainable profits over scale. His mantra for entrepreneurs: “Celebrate exits, not funding.” An avid quizzer, adventure sports enthusiast, long-distance cyclist, wildlife photographer and recently an avid Pickleball player with DUPR ranking. of 4.0.

Stackforce AI infers this person is a seasoned entrepreneur in the consumer goods and safety sectors with a strong focus on innovation.

Location: Gurgaon, Haryana, India

Experience: 28 yrs 8 mos