Sakshi Bothra

Digital Marketing Specialist

Kolkata, West Bengal, India7 yrs 9 mos experience
Highly Stable

Key Highlights

  • Over 6 years of digital marketing experience.
  • Expert in driving sales and brand awareness.
  • Proficient in multiple digital advertising tools.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in performance marketing and social media strategies.

Contact

LinkedIn

Skills

Core Skills

Performance MarketingCampaign ManagementSocial Media MarketingPerformance Media AnalysisClient ReportingSocial Media StrategyContent Optimization

Other Skills

AdvertisingClient Relationship ManagementCompetitor AnalysisData AnalysisDigital MarketingGoogle AdsGoogle AdwordsLead GenerationMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WordOnline MarketingOptimizationPerformance Analysis

About

Results-Oriented Digital Marketing Professional | 6+ Years Experience | Expert in Driving Sales & Boosting Brand Awareness | Skilled in Strategic Campaign Development | Self-Starter with Strong Attention to Detail | Proficient in Social Media Marketing & Wide Range of Digital Advertising Tools (Facebook(Meta), Google Ads, LinkedIn, Twitter, Pinterest, Snapchat, Sprinklr, Google Analytics) #DigitalMarketing #PerformanceMarketing #SocialMediaMarketing #Freelancer

Experience

Adbuffs

Media Buying Manager

Sep 2024 – Present · 1 yr 6 mos · Kolkata, West Bengal, India · On-site

Assembly global

3 roles

Manager - Paid Social

Apr 2024 – Sep 2024 · 5 mos

Assistant Manager - Performance Marketing

Promoted

Jul 2022 – May 2024 · 1 yr 10 mos

  • Clients handled (United States) - Makeup Forever, Givenchy, Lenovo
  • Develop campaigns from plan to execution as per the KPI given by the clients
  • Co-ordinate with internal team members to ensure cost-effective implementation of the marketing plan utilizing best practice procedures and within agreed timescales and budgets
  • Support the budget management across the channels
  • Proactively maintain good relationship with key stakeholders in business
  • Look for new opportunities to further enhance and strengthen the marketing campaigns
  • Providing platforms/process trainings to new team members
Campaign ManagementPerformance MarketingClient Relationship Management

Paid Social Specialist

Jan 2021 – Jul 2022 · 1 yr 6 mos

  • Clients handled (United States) - Forever 21, Ballard Designs, Garnet Hill
  • Managed paid social campaigns across multiple channels as per the KPI given by the clients
  • Measure and report performance of all campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
Social Media MarketingCampaign ManagementPerformance Analysis

Performics india

Analyst - Performance Media

Oct 2019 – Jan 2021 · 1 yr 3 mos · Bengaluru Area, India

  • Clients handled (India) - WeWork, MPL
  • Handling campaigns across multiple platforms like Google, Facebook, LinkedIn, Twitter
  • Creating performance reports of the campaign and presenting learnings from the analysis, including actionable insights and recommendations.
  • Communicating and presenting to colleagues, senior managers, and clients weekly/monthly performance reports
  • Stay ahead of competition by performing competitor analysis by using tools like similar web, google trends
Performance Media AnalysisClient ReportingCompetitor Analysis

Valueleaf services (india) pvt. ltd.

Social Media Executive

Jul 2018 – Oct 2019 · 1 yr 3 mos · Bengaluru, Karnataka, India

  • Clients handled (India) - CitiBank, Rummy Circle, My 11 Circle,
  • Motilal Oswal
  • Build and execute social media strategy through competitive
  • research, platform determination, benchmarking, messaging and
  • audience identification
  • Set up and optimize social pages to increase the visibility of
  • brand's social content
  • Continuously improve by capturing and analyzing the appropriate
  • social data/metrics, insights and creative best practices, and
  • then take necessary actions
  • Work closely with other team members & seniors to achieve the
  • marketing goals
Social Media StrategyContent OptimizationData Analysis

Education

Shri Shikshayatan College

BCom - Bachelor of Commerce — B.com(Hons.)

Jan 2015 – Jan 2018

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