T

Tanya Gupta

Digital Marketing Specialist

Delhi, India6 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Expert in content creation and marketing strategies.
  • Passionate life coach with a focus on holistic development.
  • Proven track record in building online communities.
Stackforce AI infers this person is a Marketing and Content Strategy Specialist with a focus on community building in the finance sector.

Contact

Skills

Core Skills

Content WritingGhostwritingMarketing CampaignsContent StrategyDigital Marketing

Other Skills

Creative Content CreationEmail MarketingFinancial AccountingGoods and Services Tax (GST)Indirect TaxationLeadershipLife CoachingManagementMarketing ManagementMarketing StrategyMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WordScriptwriting

About

I aim at building a better and happier place to live and this will not be possible if I can't communicate what I have gathered over the years through my words. I want my words to reach millions and inspire them because each one of us has so much stored within, the only issue is we are living unaware. Hi, my name is Tanya, a Chartered Accountant by education, a Marketer by profession, and a Life Coach by passion. Though it's been years now since the day I decided to experiment with my career by choosing an unconventional route of marketing after being a Chartered Accountant but even now the question which never leaves my back is Then why did you invest so much of your time in doing CA? I had always answered by stating something which I completely believe in and that is "Because of the journey which I had undertaken soon after I passed my school (even before that while preparing for CPT) of being a CA, I am who I am today both personally and professionally and so I had and will never regret that decision of mine. But yes after investing 6 years, it was the time for me to outgrow my potential and contribute to the profession in a way that I could empower all the aspiring CAs with the struggles they face in the journey. But then why marketing? Isn't by being a marketer, I could help them in building and recognizing themselves as a brand. Isn't there a notion that CAs generally lack in terms of presentation when compared to MBAs? I want to be that link. Despite whatever profession I chose to set my career in, I had always aimed at holistic development, I will term myself as successful only when I am happy in all aspects of life, so as to have a deeper meaning and to make my life purposeful, I became a certified life, NLP, and mindfulness coach. I have shared my learnings at various online events (thanks to Covid) and would love to inspire millions through my content and speaking sessions. Want to stay connected, (more than you, I would love to) just drop me a message or want to meet formally first, don't hesitate to drop me an email: growithtanya@gmail.com

Experience

Clear

Content Writer

Aug 2024Present · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

Self-employed

2 roles

Associate Chartered Accountant

May 2024Aug 2024 · 3 mos

  • 1. Contributed to the writing of a tax magazine by interpreting case laws related to GST.
  • 2. Analyzed notice received u/s 73 of the CGST Act for ITC reversal and drafted comprehensive reply resulting in saving the demand of above Rs. 3lakh

Freelance Writer

Aug 2023Aug 2024 · 1 yr · Remote

  • 1. Crafted compelling content for influencer with 150K followers, resulting in a staggering 1.3 million impressions on a single post.
  • 2. Authored promotional content for an influencer with 80K followers, showcasing the Shark Tank ad.
  • 3. Developed engaging Instagram scripts for reels and LinkedIn posts for an investment startup.
  • 4. Produced impactful content for a startup, a whatsapp marketing platform for their influencer marketing.
  • 5. Formulated Instagram descriptions providing in-depth insights into videos for a USA-based fintech company targeting a US audience.
GhostwritingContent writingScriptwritingStorytelling

Multipl

Community Manager

Jul 2022Nov 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

  • LinkedI­n
  • 1. Pioneered establishing and curating the company's social media identity, meticulously aligned with the brand's vision and growth objectives, fostering a positive and resonating presence on LinkedIn.
  • 2. Orchestrated end-to-end management of LinkedIn influencer marketing endeavours, encompassing influencer identification, negotiation, content composition, performance analysis, and comprehensive report generation on data insightœ.
  • 3. Drive substantial outcomes, propelling 100+ sign-ups, cultivating a following of 600+, and garnering an impressive 12 lakhs+ impressions for the company.
  • 4. Devised and executed comprehensive content strategies, orchestrating dynamic marketing campaigns that effectively elevated engagement and awareness within the online community. Notably, achieved a remarkable 4x surge in LinkedIn followers in a year, yielding heightened customer interaction and a daily organic reach of 1,000 individuals, leveraging limited resources.
  • Whatsapp Community
  • 1. Spearheaded the establishment of a vibrant WhatsApp community, adeptly orchestrating a comprehensive engagement strategy for an active user base of 60+. This endeavour encompassed intricate planning and meticulous execution.
  • 2. Actively engaged with users, skilfully eliciting their testimonials and success stories to fortify brand promotion efforts, cultivating a genuine and relatable image.
  • Quora
  • 1. Pioneered the inception of a Quora page, undertaking exhaustive research and content creation. By liaising closely with the investment team, skillfully addressed user queries, culminating in an impressive content view tally of 4.3k within a single month.
  • 2. Collaborated seamlessly with the design team, synergising efforts to conceptualise and integrate visually captivating graphics. The result was an aesthetically appealing presentation that resonated with the community.
Marketing CampaignsWritingContent StrategyCreative Content Creation

Open financial technologies

Community Evangelist

Jan 2021Jul 2022 · 1 yr 6 mos · Delhi, India

  • 1. Created and optimised successful marketing campaigns to build a community of up to 30000+ tax professionals over a period of 2 years
  • 2. Administered 100+ events in collaboration with Eminent Faculties/Senior Members of the ICAI as well as private associations for the benefit of tax professionals
  • 3. A trusted voice in the chartered accountants network, having personal relationships with leaders at ICAI, Central Council and Regional Council level
  • 4. Delivered 20+ webinars on topics like Networking and Brand Building in ICAI Study circles and various private platforms
  • 5. Analysed and optimised spend and performance based on identified trends and insights
  • 6. Led a team of 4 people by curating and developing business processes and procedures for smooth execution of work flow
Marketing CampaignsDigital MarketingEmail MarketingMarketing StrategyMarketing Management

Optobizz

Product Manager

Oct 2020Jan 2021 · 3 mos

Ey

Trainee

Dec 2019Apr 2020 · 4 mos · Gurugram, Haryana, India

  • I joined EY as a semi qualified CA and did an internship in Real Estate Valuations for 4 months. There I expedited in channel 1 valuation of Real Estate portfolios comprising commercial,
  • industrial and retail properties.
  • and aided in value Analysis of portfolio investments using various approaches such as
  • Income, Market and Cost.

Kumar gandhi and associates

Article Assistant

Jun 2016Sep 2018 · 2 yrs 3 mos · Noida Area, India

  • Working in a firm like Kumar Gandhi & Associates, as an article trainee for 2 years, I got the exposure in all the fields starting from data punching to assisting the partner in the implementation of GST, when it rolled out in July 2017.
  • Since its a mid-sized firm, I spearheaded various assignments related to indirect tax, direct tax and company incorporation. Also have been a go-to person for newly recruited employees during my articleship and have lead them in validating ongoing compliance issues related to tax, ROC, and statutory audit.

T.k. gupta and associates

Article Assistant

Sep 2015Jun 2016 · 9 mos · daryaganj, delhi

  • I joined T.K. Gupta and Associates during my first year of articleship and there I learn basics of what audit is all about, what are the compliance procedures we need to follow as per the Companies Act, 2013. There in I assisted my seniors in internal as well as statutory audits and spearheaded the compliance issues related to ROC

Education

The Institute of Chartered Accountants of India

chartered accountant — Accounting and Finance

Jan 2013Jan 2019

Delhi University

BCom (Hons.)- School of Open Learning

Jan 2013Jan 2016

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