May 2022 – Aug 2022 · 3 mos

• Growth PM intern at Equinix Metal
• Streamlined tooling, instrumentation and data capture
• Implemented Product-Led growth through a framework to segment customers, activate sales and enable adoption.
• Strategised for Unified Identity and Access management, migrated users to Auth0
• Created a model to identify expansion opportunities for current and upcoming data centres
• Created a user cohort funnel for self service portal and compared against benchmarks to ideate for improving UX

May 2021 – Sep 2021 · 4 mos

• Mined and classified restaurant data, used T-SNE, Scikit Mob, Isolation Forest, to reduce dimensions, get driving summaries and find anomalies, and applied Regression, XGB and random forest to predict restaurant visits, added value from patterns and assessed the value-privacy trade-off based on varying data tracking. Also explored parallel computing in Dask.

Oct 2019 – Nov 2020 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Worked with numerous partners like BCG and Salesforce to integrate and manage over 200 data sources across markets. Timely transitioned the entire digital data operations to new media partner, by following Agile practices.
• Completed certification in Salesforce Datorama, and coordinated functional requirements for data
• governance frameworks, process automation architecture, and digital pacing strategy.
• Combined omnichannel data sets in Azure, and drove design, development and delivery for Power BI marketing dashboards across European markets.
• Enabled retail as Product owner of Web analytics strategy for diageo brand websites when focus pivoted to digital commerce during covid.

Jul 2017 – Oct 2019 · 2 yrs 3 mos · Gurgaon, India

• Designed schema for and harmoniously integrated various sales and MarTech systems like Eloqua, Adobe Analytics, CRM, etc.
• Built logic to assess multi-channel product marketing and a hybrid recommender that leveraged digital behavioural patterns to architect client segmentation strategies that had a tangible effect in the increase in technology revenue in 2018
• Increased advisor retention to wealth technology products through product prioritisation, A/B testing, personalisation, and creating sales lead signal framework
• Created use cases for AudienceStream and Eloqua Custom data objects for behavioural targeting and triggers based on key actions.
• Designed KPIs and success metrics for BlackRock’s wealth distribution initiatives, and created product dashboards that were referred by the senior executive leadership, including the COO and former CTO