Jan 2024 – Jun 2025 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

• GTM generalist, product, and revenue growth for Fynd's AI SaaS Platforms.
• Best way to describe my work and level of input is at the intersection of:
• associate product manager
• sr. marketing manager
• sr. automation specialist
• sr. cx manager
• sales manager
• gtm strategist
• junior finance specialist
• part-time coder, designer, copywriter
• Building AI Agents with Copilot.live, Boltic.io, and sass.
• Get in touch if you want to build an agent for yourself.

Jan 2022 – Jan 2024 · 2 yrs

• [1] Managed the acquisition funnel for Stoa’s flagship program end-to-end via paid ads, brand campaigns, lead magnets, and online events generating 60k MQLs and 180k Leads resulting in $2.5mil revenue in 18 months
• [2] Managed $ 600,000 yearly marketing budgets. Owned online events funnel (100+ in a year) resulting in a 30% contribution to end-conversion of customers. Average attendance grew to 10x in 6 months and then sustained.
• [3] Set up company-level marketing-distribution tracking systems via UTMs resulting in unknown traffic going down from 80% to 20% in 8 months
• [4] Worked with vendors like Spotify, Rabbit Hole, Digital ROI, and others to produce brand campaigns, increasing brand awareness by 126% (by organic search)

Sep 2021 – Dec 2021 · 3 mos

• [1] Set up processes for PR for Stoa’s pre-seed fundraise
• [2] Hired editors, designers, and ops resources for the brand marketing team
• [3] Started the Stoa Podium Newsletter – content property to nurture relationship with the supply side

Jun 2021 – Aug 2021 · 2 mos

Jan 2021 – Mar 2021 · 2 mos

• Brands Managed: Citi Bank, Zee5, Maybelline New York, Amazon Prime, Reliance Fresh, Indira IVF, Lakme
• Learnt tools such as Sprinklr and Fanpage Karma. Was actively working on Social Listening, Data and Content Analysis, and Competitors Analysis.
• I was working with an amazing team that dealt with Digital Analytics primarily. The learnings from our analysis and recommendations were used further to strategize for the respective brand's social media efforts.
• I also had an opportunity to work with the Client Servicing team for 'Reliance Fresh'. Communicated between the client and the internal team. Handled social analysis and strategy for the brand as well.

Jul 2020 – Jul 2021 · 1 yr

Dec 2018 – Jul 2021 · 2 yrs 7 mos

• As a placement coordinator, my role was to facilitate the communication between students and the hiring partners. Facilitated communication with over 15 organisations for about 20+ students of the Batch 2021.
• Similar to a placement coordinator, as an internship coordinator my role was largely facilitating communication and securing internships for the students.
• Here is a snapshot for internship work (2018-2020):
• >> Coordinated internships for about 150 students
• >> At 120+ Organisations -
• 60+ NGOs and Non-Profits which include org. such as CRY, UNDP, WWF and more.
• 60+ Industry organisations such as The Glitch, DDB Mudra, Schbang, and more.

Jul 2020 – Feb 2021 · 7 mos

• Broskii is a hyper-local food business that started amidst the lockdown and pandemic. I have worked closely with the team from taking it from an idea to an outlet and branding the experience along the way.
• I have worked on following things:
• Pre-Launch:
• Worked on pricing strategies and offerings for local delivery during IPL season
• Worked on user research to understand social media audience
• Handled social media marketing, primarily Instagram (@broskiinow), to create product hype
• Worked on #ImpactVrindavan series and got featured by multiple local influencers
• Worked on menu pricing, outlet design, and also negotiated with the sellers
• Post Launch:
• Consulting on social media strategy
• Achieved the mark of 500 orders in first week

Apr 2020 – Mar 2021 · 11 mos

• Was an attempt at starting a personal blog. Personal development, habit building, ambition stories, yada yada yada. But discontinued after the 3rd month. I was trying to be someone else. Had to learn more before shelling out some gyaan :)

Nov 2019 – Dec 2019 · 1 mo · New Delhi, India

• WaterAid India had a Photo Exhibition week immediately when I joined in. The main event was right in the middle of this week on World Sanitation Day, 19th November.
• Initially, I handled PR for the event by contacting Journalists and setting up Media kits. Moreover, As part of the communications team, I made design creatives, tweets, & posts for the photo exhibition.
• After the photo exhibition, I was mostly contributing via creating case studies of the projects done by WaterAid India and also developing a Photo Asset bank for WaterAid International. For two separate events, I did Event photography as well.

May 2019 – Jun 2019 · 1 mo

• At Unicom Advertising, I got the opportunity of working on a Market Research (for Advertising) Report in a tier 2 city (Mathura, Uttar Pradesh, India). I made the survey questionnaire, conducted the survey with three different segments in the city and used the data for making the final Market Research Report.

Apr 2019 – May 2019 · 1 mo · Agra, Uttar Pradesh, India

• At Ek Pahel B.R. Memorial Welfare Society, I primarily worked on the designing and creation of the Annual Report of the NGO for the year 2018-19. The second most important task I did was to help build and set-up the Science Lab for the students at the NGO. Apart from that, I have taught students and also helped the NGO in conducting welfare workshops.

Feb 2019 – Feb 2019 · 0 mo · Pune, Maharashtra

• Covered the Zomato's food festival - ZOMALAND (Pune) by doing event photography. Also contributed to some small event management tasks too.

Sep 2018 – Nov 2018 · 2 mos

Aug 2018 – Aug 2018 · 0 mo

Apr 2017 – Mar 2018 · 11 mos