Devrishee Upadhyay

Digital Marketing Specialist

Mumbai, Maharashtra, India4 yrs 6 mos experience

Key Highlights

Achieved 50% increase in social media followers.
Led successful product launches and brand activations.
Expert in digital marketing and brand strategy.

Stackforce AI infers this person is a Marketing and Brand Strategy expert with a focus on consumer engagement and digital initiatives.

Contact

Skills

Core Skills

Brand StrategyMarketing ManagementProduct StrategyDigital MarketingBrand ManagementGo-to-market StrategyD2cMarket Research

Other Skills

Below the Line AdvertisingBrandingCampaignsCase StudiesCommunicationConsumer BehaviorContent StrategyCustomer EngagementCustomer Relationship Management (CRM)Customer RetentionData analysisEmail MarketingFashion MarketingKey Performance IndicatorsLoyalty Marketing

Experience

Abcoffee

Assistant Director - Marketing

Mar 2025 – Present · 1 yr · Mumbai, Maharashtra, India

Spearheaded PAN-India marketing initiatives through integrated brand campaigns across ATL, BTL, digital, and social media channels.
Devised and executed go-to-market (GTM) strategies for new product(beverages and food) and store launches, from market research to final rollout.
Led high-impact on-ground brand activations and events focused on boosting awareness and driving revenue.
Developed the new brand book, packaging, and store branding by leading an in-house team of designers and content creators.
Forged strategic partnerships with leading brands to unlock new growth opportunities.
Served as the primary point of contact for key dining platforms like Swiggy Dineout and District, driving PAN-India co-branded marketing campaigns.
Directed social media strategy and execution, overseeing content and ad campaigns through an in-house marketing team.
App marketing with CRM and website handling focusing on SEO.
Launched India’s first ever tech enabled Hole in the wall in Mumbai and Delhi successfully.
Impact: Achieved a 50% increase in social media followers, ~11% growth in brand recall, 20% increase in app users and a 30% rise in top-line revenue over the last 6 months, all without any % increase in the marketing cost.

CampaignsBelow the Line AdvertisingKey Performance IndicatorsConsumer BehaviorBrand StrategyRetail Marketing+37

Clevertap

Customer Success Manager

Apr 2023 – Feb 2025 · 1 yr 10 mos · Mumbai, Maharashtra, India

Key Performance IndicatorsDigital MarketingCampaignsSales and MarketingBelow the Line AdvertisingMarketing Management+2

Cheil india

Brand Strategy Consultant

Jun 2022 – Nov 2022 · 5 mos

CommunicationMarket ResearchBrand ManagementGo-to-Market StrategyContent StrategyConsumer Behavior

Zinnov

Brand Marketing Intern

Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India

CommunicationWeb DesignUIXStrategic CommunicationsBrand ManagementBranding+2

Upscalio

Marketing Intern

Jan 2022 – Mar 2022 · 2 mos · Gurugram, Haryana, India

Part of the team handling the branding and communication for India's leading ergonomic chairs brand, Greensoul.
Performed primary research through telephonic interviews and surveys to identify reasons for abandoned checkout and conversions on the Greensoul website.
Managed the Greensoul Affiliate Program with a focus on communication through emailers of onboarding, rejection and resurrection of affiliates.
Designed social media and D2C engagement marketing strategies for Greensoul.

CommunicationD2CMarket ResearchSocial Media MarketingMarketing ManagementContent Strategy

Wissen technology

Analyst

May 2020 – Jun 2021 · 1 yr 1 mo · Bengaluru, Karnataka, India

Technology consultant to Morgan Stanley in the Wealth Management vertical
Analyzed and documented business & user interface requirements of the client for application development.
Developed new and enhanced existing web applications, working on the Backend Services, User Interface, User Experience and Database Management.

Ey

Analyst

Jun 2019 – Dec 2019 · 6 mos · Greater Delhi Area

Analyst in the Advisory - Process Improvement practice for a government sector client
Assessed risks and validated the software requirements, process flows, and system design for the client's software system.
Ideated and pitched solutions for process improvements, risk mitigation, and gap analysis for the client's software system