Sep 2017 – Jul 2021 · 3 yrs 10 mos · Mumbai, Maharashtra, India · On-site

• Key responsibilities - Lead/Senior Design
• Designing collections utilizing a diverse range of materials from concept to the finished product.
• Made more than 100s of SKUs which are in production of IA’s cycle.
• Creating a Proof of Concept for envisioned designs and personally overseeing the iterative
• development of samples to enhance quality.
• Creating and implementing Standard Operating Procedures – SOPs, to streamline the Design
• Process (for in-house designers & external collaborators) and an efficient plus cost-effective
• sampling process.
• Efficiently overseeing the project management of design collections, leading cross-functional teams,
• collaborating with external collaborators, and ensuring the adherence to project timelines for timely
• deliverables.
• Crafted a distinctive design language for Ikai Asai through in-depth Research & Development
• efforts, rooted in the exploration of materials and their creative potential, while working in different
• craft clusters.
• Creating a Material Library based on above. This Material Library is dedicated to the innovation
• and exploration of fresh concepts in colour, material finishes, textures, and process
• enhancements.
• Collaborating on Research & Development initiatives with multiple skilled artisans in their
• respective craft clusters to establish quality control (QC) parameters for functional and aesthetic refinements.
• Systematically documenting traditional handicraft processes with craftsperson to serve as a
• comprehensive reference point for company’s future. Have meticulously documented books on 4
• IA’s major materials.
• Additional initiatives in IA
• Establishing the Ikai Asai Foundation while majorly working under Meera Garodia.
• Formulating policies to ensure fair payment terms for craftsperson & NDA work agreements for IA.
• Coordinating workshops for artisans in collaboration with external partners to maintain the IA
• aesthetics & consistent QC.

Jan 2014 – Jan 2015 · 1 yr · New Delhi

• Developed new product ranges from concept to the finished products.
• Made 100 plus SKUs, exhibited in IGHF, Delhi.
• Monitored and provided direction, artwork & blueprints, for production.

Nov 2012 – Apr 2013 · 5 mos · Gurgaon, India

• Currently working on the refurbishing project of the National Rail Museum space in New Delhi, which is supervised by Rail India Technical and Economic Services (RITES LTD).
• The work involves extensive research of the museum space, involves showcasing the history of Railways in an engaging manner to the onlookers, and it is an iterative concept development process. My main objective in the project is to make it more interactive as possible from the onlooker’s point of view, by providing design concepts and solutions.

Jun 2011 – Jul 2011 · 1 mo · NID Ahmedabad

• During my internship I worked on designing a Display System for a collection of articles in NID from MOMA using Bamboo Boards.

Aug 2010 – Nov 2012 · 2 yrs 3 mos

• Learning is a never ending experience, for me my Masters in Design is upholding this thought high. Topics like Form Exploration, Product design, Ergonomics, Workspace Analysis, Interaction design, Typography, Logo Design, Animation, Kansie Engineering Packaging Design, Sustainable design, UCD, Furniture Design have been explored. Moreover I had the ideal chance to learn the subjects from experts like Dr. Amit Ray, Dr. Prabir Mukhopadhyay, Prof. Lalit Das, G.V.S. Shreekumar, Prof. Chandra Vijai Singh.